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Magnetic Marketing By Dan Kennedy
How To Attract A Flood Of New Customers That Pay, Stay, and Refer. Magnetic Marketing is a radical, dramatically different sea change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a & ldquo;change movement & rdquo; that has established itself in over 136 different niches, business categories, industries and professions, but is still also a & ldquo;best kept secret & rdquo; its practitioners are in a & ldquo;secret society. & rdquo; It and only it offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well proven strategies dating from the turn of the century to the present. No academic theories, no vague & ldquo;ideas & rdquo;, no fads. No BS! The makings of a system for your business & rsquo;s sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it.
Magnetic Marketing By Dan Kennedy
Magnetic Marketing By Dan Kennedy
₦ 5,713.89 ₦ 6,802.25 -16%
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Warren Buffett And The Interpretation Of Financial Statements By Mary Buffett, David Clark
The Search for the Company with a Durable Competitive Advantage. With an insider's view of the mind of the master, Mary Buffett and David Clark have written a simple, easy-to-follow guide for reading financial statements from Warren Buffett's successful perspective.Buffett and Clark clearly outline Warren Buffett's strategies in a way that will appeal to newcomers and seasoned Buffettologists alike. Inspired by the seminal work of Buffett's mentor, Benjamin Graham (The Interpretation of Financial Statements,1937), this book presents Buffett's interpretation of financial statements with anecdotes and quotes from the master investor himself.
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The Networking Book: 50 Ways To Develop Strategic Relationships By Simone Andersen
The Networking Book: 50 Ways to Develop Strategic Relationships by Simone Andersen This book deals with networking and asks the question: Do you have the nerve not to use - or not to learn to use - networking in business and in your private life? It is a well-documented fact that what we want and desire is more easily achieved when we understand how to build the right relationships. Networking is basically the exchange of a wide range of services - and the most precious insurance in your private life and your career. This highly practical and accessible book will help anyone understand the power of networking quickly through face-to-face meeting and social media, as well as how they can use it as a way to enhance their prospects. About the Author Simone Lemming Andersen is an author and journalist. She is a specialist in networking and performance. She worked at the Danish Broadcasting Corporation, where she produced radio and TV programmes and hosted her own live talk show. Later she became a senior adviser in a PR company. Her clients include Novo Nordisk, Microsoft and Ernst & Young.
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Teach Yourself Corporate Reporting - 3rd Edition - 2022 By Prince Casmir Idekwulim
Teach Yourself Corporate Reporting, 3rd Edition (2022) by Prince Casmir Idekwulim Best Material for ICAN and ACCA Exams This simplified superlative and comprehensive textbook provides a full coverage of the essentials of modern practical accounting. This book proceeds in a step-by-step approach through fundamental concepts and focuses on 'real life' applications and illustrations rather mere theories. The main objective of this book is to make those with little knowledge of the subject to become better teachers on the topics addressed without the guidance and help of an expert or a professional teacher.
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Fundamentals Of Project Management - Fourth Edition By Joseph Heagney
Fundamentals of Project Management, Fourth Edition (WorkSmart) by Joseph Heagney With sales of more than 160,000 copies, Fundamentals of Project Management has helped generations of project managers navigate the ins and outs of every aspect of this complex discipline. Using a simple step-by-step approach, the book is the perfect introduction to project management tools, techniques, and concepts. Readers will learn how to: & bull; Develop a mission statement, vision, goals, and objectives & bull; Plan the project & bull; Create the work breakdown structure & bull; Produce a workable schedule & bull; Understand earned value analysis & bull; Manage a project team & bull; Control and evaluate progress at every stage. Fully updated based on the latest version of the Project Management Body of Knowledge (PMBOK & reg;), the fourth edition contains new information and expanded coverage on the project risk plan; the change control process; the concept of the project manager as leader; and more. This up-to-the-minute guide is filled with tips and techniques for planning and executing projects on time, on budget, and with maximum efficiency.
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Teach Yourself Group Accounting
Teach Yourself Group Accounting (Best Material for ICAN and ACCA Exams), 4th Edition (2022) by Prince Casmir Idekwulim This simplified superlative and comprehensive textbook provides a full coverage of the essentials of modern practical accounting. This book proceeds in a step-by-step approach through fundamental concepts and focuses on 'real life' applications and illustrations rather mere theories. The main objective of this book is to make those with little knowledge of the subject to become better teachers on the topics addressed without the guidance and help of an expert or a professional teacher.
Teach Yourself Group Accounting
Teach Yourself Group Accounting
₦ 27,330.47 ₦ 36,440.63 -25%
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Work-out Strategic Financial Management, 6th Edition By Ade Omolehinwa
Work-Out Strategic Financial Management, 6th Edition by Ade Omolehinwa (Notes and Worked Examples) Work-Out Strategic Financial Management, 6th Edition by Ade Omolehinwa (Notes and Worked Examples) contains all the essential information you need to succeed in Strategic Financial Management of the Institute of Chartered Accountants of Nigeria (ICAN), ACCA and other related examinations. The objective of the book is to make it easier for the private student who is unable to obtain the guidance and help of a lecturer, to acquire a good knowledge of Strategic Financial Management. It is a high-performance study guide and should be a most for all professional accountancy and related students. In the sixth edition, the book has been expanded to include new topics in ICAN's 2019 Syllabus.
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The Visual Mba: Your Shortcut To A World-class Business Education By Jason Barron
The Visual MBA: Your Shortcut to a World-Class Business Education by Jason Barron Learn an entire MBA course without spending thousands and waving goodbye to two years of your life.If you want to succeed in business then an MBA programme is the best way to build expertise, knowledge and experience. But an MBA programme at any top school is an enormous investment in time, effort and money. In The Visual MBA, Jason Barron offers a radical solution, explaining all key business school concepts through illustrations.When Barron started his MBA course, he decided to draw all his notes so that other people could benefit from them. And it's a good thing he did, because research shows that more than 65% of us are visual learners and that our brains process illustrations 60,000 times faster than text.From Marketing, Ethics and Accounting to Organisational Behaviour, Finance, Operations and Strategy, The Visual MBA distils the most important principles of an MBA into an accessible, informative and easily-digestible guide.Jason Barron is a product manager and illustrator who helps people realise their creative ideas through visual learning. He spent 516 hours in class and countless hours studying at home completing his MBA. Along the way, rather than taking notes that he would never read again, Jason created sketchnotes for each class and has turned them into an interesting and engaging resource so that you don't have to sit through another class again!
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Marketing Magic + Customer Service + Advertizing Book Bundle
Marketing Magic In the competitive nineties, entrepreneurs, America's fastest growing professional group, will need to master a wide range of marketing strategies and tactics in order to grow and increase their most valuable asset-their customer base. Marketing Magic provides the action-oriented strategies that help you attract new customers and keep the ones you have. Packed with over 400 ideas that can be implemented immediately and at little cost, Marketing Magic shows how to: Find market and customers that fit the business plan Develop and promote your product's competitive advantage Create exciting marketing communications through print, radio, and television Improve prospect-to-customer conversion rates As an added bonus, a special appendix provides the entrepreneur with the author's personally-created Marketing File Drawer, which includes a wide array of marketing actions in concise, easy-to-use form. Advertising Without an Agency Made Easy An effective advertising strategy is essential to stand out from the crowd. Yet time and money limitations make it difficult for entrepreneurs to get the professional help that is often sorely needed. Advertising expert Kathy J. Kobliski comes to the rescue with Advertising Without an Agency Made Easy. Sharing invaluable insight into the entire advertising process with the most up-to-date information, she instructs direct advertisers how to do it better by doing it on their own. Revealing industry secrets and cost-cutting strategies, this essential guide has something to offer business owners at all levels of experience. After a careful examination of a variety of mediums, readers will be equipped with the knowledge needed to make informed advertising decisions regarding television, radio, print, direct mail, outdoor billboards, transit and the Internet. Through hands-on techniques and easy-to-use worksheets, even those with no previous experience will be able to begin the process by immediately applying what they have learned. For small business owners who feel overwhelmed by the costly and confusing aspects of advertising, this do-it-yourself guide offers an easy and inexpensive step-by-step approach to launching a successful campaign Customer Service Made Easy Most towns have one--a legendary local business that consistently attracts people from miles around. It's the place that the locals proudly bring visiting relatives and friends to, the place that's always jumping with turbocharged workers and lines of delighted customers, even while nearby competitors are struggling just to stay in business. It's a "flashpoint" business: one where employee and customer excitement catch fire and fuel each other. Want to turn your business into a flashpoint business? This book will teach you exactly how to ignite the spark. Motivate employees to go the extra mile for customers Encourage employees to brainstorm and implement their own innovative customer service ideas Make positive customer feedback a powerful antidote to employee apathy Use "time-release motivators" to sustain the excitement Follow this book's simple yet powerful formula to create a more customer-focused culture--and gain the competitive upper hand
Marketing Magic + Customer Service + Advertizing Book Bundle
Marketing Magic + Customer Service + Advertizing Book Bundle
₦ 13,264.39 ₦ 14,576.25 -9%
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HBR’s 10 Must Reads Leadership Collection - 4 Books
Becoming a great leader takes work. This collection from Harvard Business Review offers the ideas and strategies to help get you there. The HBR & rsquo;s 10 Must Reads Leadership Collection (4 Books) includes the popular books HBR & rsquo;s 10 Must Reads on Leadership, HBR & rsquo;s 10 Must Reads on Managing Yourself, HBR & rsquo;s 10 Must Reads on Strategy, and HBR & rsquo;s 10 Must Reads on Emotional Intelligence. This unique compilation offers insights from world-class experts on the topics most important to your success as a leader & mdash;how to inspire others and improve team performance, how to galvanize your organization & rsquo;s strategy development and execution, and the best ways to chart your own path to professional success. The collection includes forty articles selected by HBR & rsquo;s editors from renowned thought leaders including Michael Porter, Peter Drucker, John Kotter, Daniel Goleman, W. Chan Kim, and Ren & eacute;e Mauborgne, as well as the bonus award-winning article & ldquo;How Will You Measure Your Life? & rdquo; by Clayton Christensen. It & rsquo;s time to transform yourself from a good manager into a great leader. The HBR & rsquo;s 10 Must Reads Leadership Collection will help you do just that & mdash;and will become an invaluable addition to your management toolkit.HBR & rsquo;s 10 Must Reads series is the definitive collection of ideas and best practices for aspiring and experienced leaders alike. These books offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Clayton Christensen, Peter Drucker, Rosabeth Moss Kanter, John Kotter, Michael Porter, Daniel Goleman, Theodore Levitt, and Rita Gunther McGrath.
HBR’s 10 Must Reads Leadership Collection - 4 Books
HBR’s 10 Must Reads Leadership Collection - 4 Books
₦ 11,369.48 ₦ 14,576.25 -22%
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The Hard Thing About Hard Things: Building A Business When There Are No Easy Answers
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup & mdash;practical wisdom for managing the toughest problems business school doesn & rsquo;t cover, based on his popular ben & rsquo;s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he & rsquo;s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.
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The Millionaire Fastlane
**** NOW UPDATED AND REFRESHED FOR THE CRYPTO / BLOCKCHAIN ERA!**** INTERNATIONAL BEST-SELLER: TRANSLATED AND PUBLISHED WORLDWIDE IN OVER 15 LANGUAGESHas the "settle-for-less" financial plan become your plan for wealth? That plan sounds a little something like this:"Graduate from college, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich."Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent FINANCIAL GAMBLE that dubiously promises wealth in a wheelchair.Accept the Slowlane as your financial roadmap and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can get a job and keep it, HOPE the stock market doesn't tank, HOPE the economy rebounds, HOPE, HOPE, and HOPE. Do you really want HOPE to be the centerpiece of your family's financial plan?Drive the Slowlane road and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative; an expressway to extraordinary wealth capable of burning a trail to financial independence faster than any road out there. And shockingly, this road has nothing to do with jobs, 401(k), mutual funds, or a lifestyle of mediocrity.Demand more. Change lanes and find your explosive wealth accelerator. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime
The Millionaire Fastlane
The Millionaire Fastlane
₦ 6,340.67 ₦ 7,288.13 -13%
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Small Business, Big Vision By Adam & Matthew Toren
Small Business, Big Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right by Adam & Matthew Toren Lessons in applying passion and perseverance from prominent entrepreneurs In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They've also gathered insights from some of the world's most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples. Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book: Offers instruction in whether and how to seek investors Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers Presents a comprehensive action plan for effective social media marketing Explains how to build an information empire and become an expert Small Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today's ever-changing business landscape.
Small Business, Big Vision By Adam & Matthew Toren
Small Business, Big Vision By Adam & Matthew Toren
₦ 6,777.96 ₦ 7,288.13 -7%
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The Essential Drucker
Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices and principles affect the performance of organizations, individuals, and society, there is The Essential Drucker & mdash;an invaluable compilation of essential materials from the works of a management legend. Containing twenty-six core selections, The Essential Drucker covers the basic principles and concerns of management and its problems, challenges, and opportunities, giving managers, executives, and professionals the tools to perform the tasks that the economy and society of tomorrow will demand of them.
The Essential Drucker
The Essential Drucker
₦ 4,518.64 ₦ 4,858.75 -7%
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The 4-hour Workweek
The New York Times bestselling author of The 4-Hour Body shows readers how to live more and work less, now with more than 100 pages of new, cutting-edge content. Forget the old concept of retirement and the rest of the deferred-life plan & ndash;there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint. This step-by-step guide to luxury lifestyle design teaches: & bull; How Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week & bull; How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want & bull; How blue-chip escape artists travel the world without quitting their jobs & bull; How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist & bull; How to trade a long-haul career for short work bursts and frequent & ldquo;mini-retirements & rdquo; The new expanded edition of Tim Ferriss & rsquo; The 4-Hour Workweek includes: & bull; More than 50 practical tips and case studies from readers (including families) who have doubled income, overcome common sticking points and reinvented themselves using the original book as a starting point & bull; Real-world templates you can copy for eliminating e-mail, negotiating with bosses and clients, or getting a private chef for less than $8 a meal & bull; How Lifestyle Design principles can be suited to unpredictable economic times & bull; The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either
The 4-hour Workweek
The 4-hour Workweek
₦ 7,385.30 ₦ 9,717.50 -24%
Rehmie.com.ng
The Mafia Manager : A Guide To The Corporate Machiavelli By V.
The Mafia Manager : A Guide to the Corporate Machiavelli by V. The world's oldest and best-organized conglomerate now reveals management techniques everyone can use. Unlike other guides to business, The Mafia Manager shuns theoretical verbiage to present the philosophy of leadership that founded and captained "The Silent Empire" through centuries of expansion and success. Some sample pearls of wisdom:-"Be sure you understand what your boss has ordered before you act on his command. What if you whack the wrong guy, or bomb the wrong joint...Learn the art of asking questions."-"Keep your friends close, but keep your enemies closer."-"Don't become involved in any office political battle without first asking yourself, 'What's in it for me?' and then 'What's in it for them?'"-"If you must lie, be brief."
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Performance Management, 6th Edition by Adeniyi A. Adeniji
Performance Management, 6th Edition by Adeniyi A. Adeniji This book features: Illustration Questions Examination Questions Cases and Solutions This textbook is authoritative, comprehensive and up-to-date. It provides readers with a simplified and pragmatic approach towards the understanding of performance management, concepts and applications. It is designed for those with little or no knowledge of the subject matter. It is particularly relevant to those studying for the examinations of ACA, ACCA, ICA, ICAN, etc. In addition, managers and decision makers in both public and private sectors of the economy who desire performance knowledge in the areas of planning, controlling and decision making will find the book handy. It is also useful for those studying Management Accounting at the Polytecnics and universities level.
Performance Management, 6th Edition by Adeniyi A. Adeniji
Performance Management, 6th Edition by Adeniyi A. Adeniji
₦ 12,754.22 ₦ 17,005.63 -25%
Rehmie.com.ng
Masters Of Scale - Surprising Truths From The World's Most Successful Entrepreneurs
What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn & rsquo;t talent, network, or strategy. It & rsquo;s an entrepreneurial mindset & mdash;and that mindset can be cultivated. & ldquo;If you & rsquo;re scaling a company & mdash;or if you just love a well-told story & mdash;this is a book to savor. & rdquo; & mdash;Robert Iger, #1 New York Times bestselling author of The Ride of a LifetimeBehind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company & rsquo;s growth. In this book, he draws on their most riveting, revealing stories & mdash;as well as his own experience as a founder and investor & mdash;to distill the secrets behind the most extraordinary success stories of our times.Here, Hoffman teams up with Masters of Scale & rsquo;s executive producers to offer a rare window into the entrepreneurial mind, sharing hard-won wisdom from leaders of iconic companies (including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft) as well as the bold, disruptive startups (such as 23andMe, TaskRabbit, Black List, and Walker & Co.) that are solving the problems of the twenty-first century.Through vivid storytelling and incisive analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a & ldquo;squirmy no & rdquo;? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to keep your profits and values aligned.)Based on more than a hundred interviews and including a wealth of new material never aired on the podcast, this unique insider & rsquo;s guide will inspire you to reimagine how you do business today.
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What Every Real Estate Investor Needs To Know About Cash Flow By Frank Gallinelli
What Every Real Estate Investor Needs to Know About Cash Flow... And 36 Other Key Financial Measures, Updated Edition by Frank Gallinelli The Classic Guide to Real Estate Investing-Updated for a Re-energized Industry! Real estate is once again a great investment, and this bestselling guide provides everything you need to know to get in now and make your fortune. What Every Real Estate Investor Needs to Know About Cash Flow removes the guesswork from investing in real estate by teaching you how to crunch numbers like a pro, so you can confidently judge a property & rsquo;s value and ensure it provides long-term returns. Real estate expert, Frank Gallinelli has added new, detailed investment case studies, while maintaining the essentials that have made his book a staple among serious investors. Learn how to measure critical aspects of real estate investments, including: Discounted Cash Flow Net Present Value Capitalization Rate Cash-on-Cash Return Net Operating Income Internal Rate of Return Profitability Index Return on Equity Whether you & rsquo;re just beginning in real estate investing or you & rsquo;re a seasoned professional, What Every Real Estate Investor Needs to Know About Cash Flow has what you need to make sure you take the smartest approach for your next investment using proven calculations.
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From Third World To First: The Singapore Story - 1965-2000 By Lee Kuan Yew
From Third World to First: The Singapore Story - 1965-2000 by Lee Kuan Yew Few gave tiny Singapore much chance of survival when it was granted independence in 1965. How is it, then, that today the former British colonial trading post is a thriving Asian metropolis with not only the world's number one airline, best airport, and busiest port of trade, but also the world's fourth & ndash;highest per capita real income? The story of that transformation is told here by Singapore's charismatic, controversial founding father, Lee Kuan Yew. Rising from a legacy of divisive colonialism, the devastation of the Second World War, and general poverty and disorder following the withdrawal of foreign forces, Singapore now is hailed as a city of the future. This miraculous history is dramatically recounted by the man who not only lived through it all but who fearlessly forged ahead and brought about most of these changes. Delving deep into his own meticulous notes, as well as previously unpublished government papers and official records, Lee details the extraordinary efforts it took for an island city & ndash;state in Southeast Asia to survive at that time. Lee explains how he and his cabinet colleagues finished off the communist threat to the fledgling state's security and began the arduous process of nation building: forging basic infrastructural roads through a land that still consisted primarily of swamps, creating an army from a hitherto racially and ideologically divided population, stamping out the last vestiges of colonial & ndash;era corruption, providing mass public housing, and establishing a national airline and airport. In this illuminating account, Lee writes frankly about his trenchant approach to political opponents and his often unorthodox views on human rights, democracy, and inherited intelligence, aiming always "to be correct, not politically correct." Nothing in Singapore escaped his watchful eye: whether choosing shrubs for the greening of the country, restoring the romance of the historic Raffles Hotel, or openly, unabashedly persuading young men to marry women as well educated as themselves. Today's safe, tidy Singapore bears Lee's unmistakable stamp, for which he is unapologetic: "If this is a nanny state, I am proud to have fostered one." Though Lee's domestic canvas in Singapore was small, his vigor and talent assured him a larger place in world affairs. With inimitable style, he brings history to life with cogent analyses of some of the greatest strategic issues of recent times and reveals how, over the years, he navigated the shifting tides of relations among America, China, and Taiwan, acting as confidant, sounding board, and messenger for them. He also includes candid, sometimes acerbic pen portraits of his political peers, including the indomitable Margaret Thatcher and Ronald Reagan, the poetry & ndash;spouting Jiang Zemin, and ideologues George Bush and Deng Xiaoping. Lee also lifts the veil on his family life and writes tenderly of his wife and stalwart partner, Kwa Geok Choo, and of their pride in their three children & ndash; & ndash; particularly the eldest son, Hsien Loong, who is now Singapore's deputy prime minister. For more than three decades, Lee Kuan Yew has been praised and vilified in equal measure, and he has established himself as a force impossible to ignore in Asian and international politics. From Third World to First offers readers a compelling glimpse into this visionary's heart, soul, and mind. About the Author Lee Kuan Yew was born in Singapore on September 16, 1923, a third-generation descendant of immigrants from China's Guangdong Province. He read law at Cambridge University, England. In 1954 he formed the People's Action Party, which won the first Singapore general election five years later. Lee became the country's first prime minister in 1959, at the age of thirty-five. In November 1990 he resigned the office to assume the post of senior minister in the Singapore cabinet.
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Africa’s Goldmine: A Guide To Winning Customers In Its Unstructured Markets By Uchenna Uzo
Noirledge - Africa & rsquo;s Goldmine: A Guide To Winning Customers In Its Unstructured Markets By Uchenna Uzo & ldquo;Africa's Goldmine is full of great insights that will help you to understand and manage unique customer behavioral patterns and produce real results. & rdquo; & mdash;Patricio Rojas Errazuriz, Professor at ESE Business School, Chile & ldquo;A unique navigational tool to unearth the great world of opportunities, this is a fit for purpose business capsule that will nurture your capacity to win. & rdquo; Idorenyen Enang, President & Chairman of Council, NIMN & ldquo;It is said that African Markets are unstructured. Uchenna Uzo in this book illustrates how structured they are, in an African way. & rdquo; & mdash;Wambui Mbarire, Chief Executive Officer at Retail Trade Association of Kenya & ldquo;A structured approach for brands to tackle an unstructured market. Uzo manages to combine practical, down-to-earth advice with ambitious, aspirational goals for brands who want to succeed in the most promising continent in the world. & rdquo;Inigo Gallo, Marketing Professor, IESE Business School, Barcelona & ldquo;Africa's Goldmine is a must read for everyone who wants to understand markets and consumer behavior in Africa. Uchenna Uzo brings out new insights and defies myths that are relevant for business and everyone who has a desire to really understand Africa. & rdquo; Johanna Mair, Professor of Organization, Strategy & Leadership, Hertie School, Academic Editor, Stanford Social Innovation Review Author & rsquo;s Profile: Dr Uchenna Uzo is the Faculty and Academic Director of the Africa Retail Academy at Lagos Business School (LBS). He received his B.Sc and M.Sc in Sociology from the University of Lagos, and his Masters of Research in Management as well as PhD in Management from the IESE Business School, Barcelona. He is a Research fellow of the Scandinavian Consortium for Organisational Research (SCANCOR) and the American Marketing Association. He also served as a visiting research scholar to Stanford University, USA and a visiting faculty at Strathmore Business School, Kenya. He served as the Director of MBA Programmes at the Lagos Business School and is currently the Faculty Director and the Retail Academy of the school. He is a member of the Management Board of the school and the Senate of the Pan-Atlantic University. He teaches courses in Marketing Management, Personal selling, Sales and Channel management. Through his teaching responsibilities, he has participated in building the managerial and leadership competencies of over 1000 senior managers in Nigeria. He has also taught executives and CEOs at IESE Business School, Barcelona. His research and consulting assignments span several industries focusing mainly on indigenous sales and marketing strategies, retailing and consumer behaviour trends in Africa. He is a Board member of companies in the retail and sports entertainment sectors. His academic articles have been published in journals such as the Strategic Entrepreneurship Journal and the Journal of Personal Selling and Sales Management. He has written teaching cases that won numerous awards such as the 2013 EFMD Case Writing Competition in the & ldquo;African Business Cases & rdquo; category and the Emerald/AABS Case Study Competition in 2017. He also received the Excellence Award for Entrepreneurial Education in 2016 and the Exemplary Leadership Award in 2017. He recently edited a book on Indigenous Management Practices in Africa and is the Founder of Afritail.
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The Millionaire Fastlane: Crack The Code To Wealth And Live Rich For A Lifetime!
Is the financial plan of mediocrity-a dream-stealing, soul-sucking dogma known as The Slowlane-your plan for creating wealth? You know how it goes-go to school, get a good job, save 10 percent of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day you can retire rich. The mainstream financial gurus have sold you blindly down the river. For those who don't want a lifetime subscription to "settle for less," and a slight chance of elderly riches, there is an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there. Demand the Fastlane, an alternative road to wealth that actually ignites dreams and creates millionaires young, not old. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.
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The E-myth Bundle
Michael E. Gerber is a true legend of entrepreneurship. INC. magazine called him "the World's #1 Small Business Guru." He is the Co-Founder and Chairman of Michael E. Gerber Companies & mdash;a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy & mdash;a company that transforms the way small business owners grow their companies and which has evolved into an empire over its history of nearly three decades.
The E-myth Bundle
The E-myth Bundle
₦ 6,462.14 ₦ 8,502.82 -24%
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Money Master the Game: 7 Simple Steps to Financial Freedom
Tony Robbins has coached and inspired more than 50 million people from over 100 countries. More than 4 million people have attended his live events. Oprah Winfrey calls him & ldquo;super-human. & rdquo; Now for the first time & mdash;in his first book in two decades & mdash;he & rsquo;s turned to the topic that vexes us all: How to secure financial freedom for ourselves and our families. Based on extensive research and one-on-one interviews with more than 50 of the most legendary financial experts in the world & mdash;from Carl Icahn and Warren Buffett, to Ray Dalio and Steve Forbes & mdash;Tony Robbins has created a simple 7-step blueprint that anyone can use for financial freedom.Robbins has a brilliant way of using metaphor and story to illustrate even the most complex financial concepts & mdash;making them simple and actionable. With expert advice on our most important financial decisions, Robbins is an advocate for the reader, dispelling the myths that often rob people of their financial dreams. Tony Robbins walks readers of every income level through the steps to become financially free by creating a lifetime income plan. This book delivers invaluable information and essential practices for getting your financial house in order. MONEY Master the Game is the book millions of people have been waiting for.
Money Master the Game: 7 Simple Steps to Financial Freedom
Money Master the Game: 7 Simple Steps to Financial Freedom
₦ 10,810.72 ₦ 12,146.88 -11%
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Harvard Business Review On Finding & Keeping The Best People
Is your company's top talent jumping ship as good replacements become harder to get?If you need the best practices and ideas for winning the race for talent - but don't have time to find them - this book is for you. Here are 11 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Look for good people in all the right places- Interview more effectively- Make - and keep - compelling promises to candidates and employees- Mitigate the risks of hiring stars from other companies- Coach and mentor to shore up commitment- Stretch promising employees' responsibilities- Rotate high performers into a variety of teams- Reverse the female brain drain
Harvard Business Review On Finding & Keeping The Best People
Harvard Business Review On Finding & Keeping The Best People
₦ 5,405.36 ₦ 6,073.44 -11%
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Mentor To Millions By Kevin Harrington
Mentor to Millions: Secrets of Success in Business, Relationships, and Beyond by Kevin Harrington Kevin Harrington, one of the original "sharks" of the TV hit Shark Tank, and serial entrepreneur Mark Timm take you on a journey that radically redefines what it means to truly succeed--at work, at home, and in every area of life.On one of the best days of his life as an entrepreneur, Mark Timm found himself sitting in his car at the end of his driveway. In just a minute he would go into the house and greet his wife and children. But as he basked in the success he'd just had, he also had to face a surprising realization: he didn't really want to go home.Mark knew that once he stepped into the happy chaos of his family, the euphoria of the day would evaporate. His work life and his home life might as well have been two different worlds. And at that moment, he acknowledged--as he puts it--that "my businesses were getting my first and my best, while my family got my last and my least."Mentor to Millions charts Mark's journey from that pivotal moment to a whole new understanding of how work, life, and relationships can coexist and thrive together. His guide through this journey: his accomplished mentor, Kevin Harrington, one of the original "sharks" from Shark Tank, who shares amazing stories and imparts invaluable wisdom about how to win in business and in every area of life.This deeply personal, easy-to-follow book invites you to join Mark and Kevin on the journey. Every page pulls back the curtain on entrepreneurship at the highest level, revealing priceless business lessons--which lead to the biggest lesson of all: combining the best of business, family, and personal life. If you're succeeding in business, struggling, or just starting out, and want your life at home to be what you've always dreamed it can be, this is the lesson you need to learn: the most valuable business you'll ever own, work for, or be a part of isn't the business you go to every day, it's the one you go home to.
Mentor To Millions By Kevin Harrington
Mentor To Millions By Kevin Harrington
₦ 6,547.17 ₦ 8,502.82 -23%
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Management Cases - Revised Edition - Peter F. Drucker
The companion to Drucker's seminal work Management, completely revised and updated Management Cases, Revised Edition is a collection of thought-provoking case studies & acirc; & euro; & rdquo;each a timeless a representative of a challenge that all managers will face at some point in their careers. Longtime Drucker colleague, collaborator, and eminent management professor Joseph A. Maciariello has organized the material to be used in conjunction with Management, Revised Edition, making the book particularly useful in undergraduate, MBA, and executive education classrooms. It contains fifteen completely new cases written especially for this edition plus another thirty-five revised and updated cases, ensuring that the book provides comprehensive coverage of the most important management dilemmas and most timeless leadership wisdom. An essential resource for business students and working professionals alike, the book will help readers test and hone their management skills.
Management Cases - Revised Edition - Peter F. Drucker
Management Cases - Revised Edition - Peter F. Drucker
₦ 4,190.68 ₦ 5,587.57 -25%
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Finding & Keeping The Best People By Harvard Business Review
Harvard Business Review on Finding & Keeping the Best People Is your company's top talent jumping ship as good replacements become harder to get?If you need the best practices and ideas for winning the race for talent--but don't have time to find them--this book is for you. Here are 11 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Look for good people in all the right places- Interview more effectively- Make--and keep--compelling promises to candidates and employees- Mitigate the risks of hiring stars from other companies- Coach and mentor to shore up commitment- Stretch promising employees' responsibilities- Rotate high performers into a variety of teams- Reverse the female brain drain About the Author If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.
Finding & Keeping The Best People By Harvard Business Review
Finding & Keeping The Best People By Harvard Business Review
₦ 3,789.83 ₦ 4,858.75 -22%
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Fundamentals Of Project Management Fourth Edition By Joseph Heagney
With sales of more than 160,000 copies, Fundamentals of Project Management has helped generations of project managers navigate the ins and outs of every aspect of this complex discipline. Using a simple step-by-step approach, the book is the perfect introduction to project management tools, techniques, and concepts. Readers will learn how to: develop a mission statement, vision, goals, and objectives; plan the project; create the work breakdown structure; produce a workable schedule; understand earned value analysis; manage a project team; and control and evaluate progress at every stage. Fully updated based on the latest version of the Project Management Body of Knowledge (PMBOK[registered]), the fourth edition contains new information and expanded coverage on the project risk plan; the change control process; the concept of the project manager as leader; and more. This up-to-the-minute guide is filled with tips and techniques for planning and executing projects on time, on budget, and with maximum efficiency.
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The Big Nine: How The Tech Titans And Their Thinking Machines Could Warp Humanity
How the Tech Titans and Their Thinking Machines Could Warp Humanity. A call-to-arms about the broken nature of artificial intelligence, and the powerful corporations that are turning the human-machine relationship on its head. We like to think that we are in control of the future of "artificial" intelligence. The reality, though, is that we--the everyday people whose data powers AI--aren't actually in control of anything. When, for example, we speak with Alexa, we contribute that data to a system we can't see and have no input into--one largely free from regulation or oversight. The big nine corporations--Amazon, Google, Facebook, Tencent, Baidu, Alibaba, Microsoft, IBM and Apple--are the new gods of AI and are short-changing our futures to reap immediate financial gain. In this book, Amy Webb reveals the pervasive, invisible ways in which the foundations of AI--the people working on the system, their motivations, the technology itself--is broken. Within our lifetimes, AI will, by design, begin to behave unpredictably, thinking and acting in ways which defy human logic. The big nine corporations may be inadvertently building and enabling vast arrays of intelligent systems that don't share our motivations, desires, or hopes for the future of humanity. Much more than a passionate, human-centered call-to-arms, this book delivers a strategy for changing course, and provides a path for liberating us from algorithmic decision-makers and powerful corporations.
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The Essential Drucker - The Best of Sixty Years of Peter Drucker's Essential Writings
The Best of Sixty Years of Peter Drucker's Essential Writings on Management. Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices and principles affect the performance of organizations, individuals, and society, there is "The Essential Drucker" & mdash;an invaluable compilation of essential materials from the works of a management legend. Containing twenty-six core selections, "The Essential Drucker" covers the basic principles and concerns of management and its problems, challenges, and opportunities, giving managers, executives, and professionals the tools to perform the tasks that the economy and society of tomorrow will demand of them
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Ultralearning By Scott Young
Ultralearning by Scott Young Now a Wall Street Journal bestseller. Learn a new talent, stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way. Ultralearning offers nine principles to master hard skills quickly. This is the essential guide to future-proof your career and maximize your competitive advantage through self-education. In these tumultuous times of economic and technological change, staying ahead depends on continual self-education & mdash;a lifelong mastery of fresh ideas, subjects, and skills. If you want to accomplish more and stand apart from everyone else, you need to become an ultralearner. The challenge of learning new skills is that you think you already know how best to learn, as you did as a student, so you rerun old routines and old ways of solving problems. To counter that, Ultralearning offers powerful strategies to break you out of those mental ruts and introduces new training methods to help you push through to higher levels of retention. Scott H. Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself-among them Benjamin Franklin, chess grandmaster Judit Polg & aacute;r, and Nobel laureate physicist Richard Feynman, as well as a host of others, such as little-known modern polymath Nigel Richards, who won the French World Scrabble Championship-without knowing French. Young documents the methods he and others have used to acquire knowledge and shows that, far from being an obscure skill limited to aggressive autodidacts, ultralearning is a powerful tool anyone can use to improve their career, studies, and life. Ultralearning explores this fascinating subculture, shares a proven framework for a successful ultralearning project, and offers insights into how you can organize and exe - cute a plan to learn anything deeply and quickly, without teachers or budget-busting tuition costs. Whether the goal is to be fluent in a language (or ten languages), earn the equivalent of a college degree in a fraction of the time, or master multiple tools to build a product or business from the ground up, the principles in Ultralearning will guide you to success.
Ultralearning By Scott Young
Ultralearning By Scott Young
₦ 6,049.15 ₦ 7,288.13 -17%
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Firestarters: How Innovators, Instigators, And Initiators Can Inspire You To Ignite
Based on interviews with entrepreneurs and leaders in many walks of life, this self-help book gives readers the tools for finding success in their careers, businesses, organizations, and private lives.What is the difference between those bold enough to pursue their dreams and others who never get comfortable enough to ignite their lives? The doers are "Firestarters" and, because of them, the world is a much different, and often, better place. This motivational how-to book provides insights into the crucial difference between people who make things happen and those who only think about making an impact. Based on research from many disciplines and interviews with professionals at the top of their fields, Firestarters creates a complete roadmap to achieve personal success and make an impact in the world.The heart of the book features stories about successful entrepreneurs, CEOs, organizational leaders, and forward-looking thinkers from a variety of professions. They describe the factors and conditions that ignited their lives and helped them become achievers. Some are known to the public; others will be completely new. But all the stories demonstrate how they became--and you can become--a Firestarter.The authors provide pragmatic advice on how individual readers can ignite the qualities that will lead them toward pursuing and realizing their dreams. Self-assessment exercises, checklists, and other tools will help readers apply Firestarter insights to their own lives. Also included are group exercises and discussion guides so the book can be used in business and nonprofit settings to develop the skills that help companies grow.Whether you're an individual seeking ways to realize personal ambitions or a leader trying to motivate your team, you'll benefit from the Firestarter methods featured in this inspirational book.
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The 5 Am Club: Own Your Morning. Elevate Your Life
Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept more than 20 years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and their serenity in this age of overwhelming complexity. Now, in this life-changing book, handcrafted by the author over a rigorous four-year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness, and feelings of aliveness. Through an enchanting - and often amusing - story about two struggling strangers who meet an eccentric tycoon who becomes their secret mentor, The 5am Club will walk you through: How great geniuses, business titans and the world's wisest people start their mornings to produce astonishing achievements A little-known formula you can use instantly to wake up early feeling inspired, focused, and flooded with a fiery drive to get the most out of each day A step-by-step method to protect the quietest hours of daybreak so you have time for exercise, self-renewal, and personal growth A neuroscience-based practice proven to help make it easy to rise while most people are sleeping, giving you precious time for yourself to think, express your creativity, and begin the day peacefully instead of being rushed "Insider-only" tactics to defend your gifts, talents, and dreams against digital distraction and trivial diversions so you enjoy fortune, influence, and a magnificent impact on the world
The 5 Am Club: Own Your Morning. Elevate Your Life
The 5 Am Club: Own Your Morning. Elevate Your Life
₦ 6,340.67 ₦ 7,288.13 -13%
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Teach Yourself Case Study (Best Material For ICAN Exams) By Prince Casmir Idekwulim
Teach Yourself Case Study (Best Material for ICAN Exams) by Prince Casmir Idekwulim Best Material for ICAN and ACCA Exams This simplified superlative and comprehensive textbook provides a full coverage of the essentials of modern practical accounting. This book proceeds in a step-by-step approach through fundamental concepts and focuses on 'real life' applications and illustrations rather mere theories. The main objective of this book is to make those with little knowledge of the subject to become better teachers on the topics addressed without the guidance and help of an expert or a professional teacher.
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Crushing It! By Gary Vaynerchuk
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that & rsquo;s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier & mdash;and not just financially & mdash;than they ever imagined possible by following Crush It principles. The secret to their success (and Gary & rsquo;s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That & rsquo;s what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it & rsquo;s not about getting rich. It & rsquo;s a blueprint to living life on your own terms.
Crushing It! By Gary Vaynerchuk
Crushing It! By Gary Vaynerchuk
₦ 4,966.86 ₦ 5,709.03 -13%
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Business Research Methods With Student Cd-rom
Cooper and Schindler's Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consults and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Business Research Methods With Student Cd-rom
Business Research Methods With Student Cd-rom
₦ 49,350.69 ₦ 58,059.64 -15%
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The Psychology Of Selling - Increase Your Sales Faster And Easier Than You Ever Thought
Double and triple your sales-in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
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The Business Model Book: Design, Build And Adapt Business Ideas That Strive - Adam J. Bock
The Business Model Book: Design, build and adapt business ideas that drive business growth (Brilliant Business) by Adam Bock Business models are the beating heart of your firm's value proposition. Great business models drive rapid growth; bad business models can doom the most promising ventures. Brilliant Business Models clearly shows you how to create, test, adapt, and innovate successful and appropriate business models in any business context. Every company has a business model. When the business model works, the company creates value. Brilliant Business Models combines the latest research, straightforward tools and current examples to bring this surprisingly tricky topic to life. Straightforward cases from the author's research and experience highlight key lessons. This book applies a novel, life-cycle based approach to make business models relevant to your company's development stage. Your company changes over time so - should your business model. Understand how and why business models matter to your organisations successLearn how to evaluate and test business models to identify the most appropriate modelUse the business model life-cycle approach to keep your business model relevant and successful.
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Ca$hvertising: How To Use More Than 100 Secrets Of Ad-agency Psychology To Make Big Money
CASHVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman FACT: Your brain is being controlled-and you don't even know it.Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services.But what are these principles? How do they work? And how can you use them in your own advertising?Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:* How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret.* Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably.* How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage.* How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.* What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level.* How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services.* Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.)* Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet.* How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads.* Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in.* How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior.* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.* How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.)* Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this?* 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic.* How to Cause People to Mentally Demonstrate Your Products... Before They Buy.* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.* "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight.* Typestyles that Actually REDUCE Readership--Are you using them?* This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it?* Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it?* The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist.* And Much More
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Financial Accounting Made Simple - Fully - IFRS Compliant - Vol. 1 - 6th Edition By Robert O. Igben
Financial Accounting Made Simple, Fully IFRS Compliant) Vol. 1, 6th Edition by Robert O. Igben This is the 6th edition of Financial Accounting Made Simple which has been prepared to respond to the never-ending need for improvement in the book that has been serving the needs of millions of students in professional and academic accountancy studies for well over two decades now.
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Harvard Business Review Press - Leading Quietly
Most of us think of leaders as courageous risk takers, orchestrators of major events. In a word: heroes. Although such figures are inspiring, Joseph Badaracco argues that their larger-than-life accomplishments are not what makes the world work. What does, he says, is the sum of millions of small yet consequential decisions that individuals working far from the limelight make every day. Badaracco calls them "quiet leaders"--people who choose responsible, behind-the-scenes action over public heroism to resolve tough leadership challenges. Quiet leaders don't fit the stereotype of the bold and gutsy leader, and they don't want to. What they want is to do the "right thing"--for their organizations, their coworkers, and themselves--but inconspicuously and without casualties. Drawing from extensive research, Badaracco presents eight practical yet counter-intuitive guidelines for situations in which right and wrong seem like moving targets. Compelling stories illustrate how these "nonheroes" succeed by managing their political capital, buying themselves time, bending the rules, and more. From the executive suite to the office cubicle--Leading Quietly shows how patient, everyday efforts can add up to a better company and a better world.
Harvard Business Review Press - Leading Quietly
Harvard Business Review Press - Leading Quietly
₦ 10,324.85 ₦ 12,146.88 -15%
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The Ideas Book: 50 Ways To Generate Ideas More Effectively By Kevin Duncan
The Ideas Book: 50 Ways to Generate Ideas More Effectively by Kevin Duncan Ideas are the fuel of business-it only takes one good one to make a difference. Distilled into this single, handy-sized volume are 50 of the most useful diagrams and visual techniques, many of which are used by consultants, academics, MBA students and smart managers globally to help them think of and create great ideas. Structured into five key parts (preparing to create ideas; generating ideas; generating more ideas; judging ideas; enacting ideas), the 50 diagrams are each visually presented and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations. LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed. About the Author Kevin Duncan is a business advisor, marketing expert and the author of several successful business books, including the bestselling The Diagrams Book (LID). He previously worked in the communications and advertising sector for over 25 years.
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Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, And Refer
Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer by Dan S. Kennedy MAGNETIC MARKETING is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a & ldquo;change movement & rdquo; that has established itself in over 136 different niches, business categories, industries and professions, but is still also a & ldquo;best kept secret & rdquo;-its practitioners are in a & ldquo;secret society. & rdquo; It-and only it-offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague & ldquo;ideas & rdquo;, no fads. No BS! The makings of a system for your business & rsquo;s sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com About the Author THE PRINCIPAL AUTHOR, CREATOR OF MAGNETIC MARKETING, DAN KENNEDY is a celebrated direct marketing and direct-response advertising strategic advisor to countless companies grown from the ground up to tens of millions and even over a billion dollars. But his passion is for the Main Street small business owner; the butcher, baker and candlestick maker; the solo practitioner; those he deems the unsung heroes of the economy. He is a multimillionaire serial entrepreneur himself, an author of more than twenty popular business books, and a sought after speaker whose career has included nine years on the #1 seminar tour in America, with audiences from fifteen thousand and up, repeatedly sharing those stages and others with celebrity entrepreneurs like Debbi Fields (Mrs. Fields Cookies), Ben & Jerry, Donald Trump and Gene Simmons (KISS), former US Presidents including Ronald Reagan, and top business speakers Zig Ziglar, Brian Tracy and Tom Hopkins.
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Harvard Business Review Book Bundle
Since 1922, Harvard Business Review has served as an unrivaled source of information and means for communication within the business world. The research-based books keeps you up to date on the latest trends, people and practices that are defining the corporate realm. The Books provide invaluable insight on the ideas that shape the different sectors of business. Readers of Harvard Business Review get an up-close-and-personal look at prominent business professionals. Learn how the CEO of a large company strategizes and discover the logic behind his business incentives. Get tips from industry insiders on what you should consider implementing into your business plan and learn about the best ways to navigate in the current economic landscape. With great book reviews, case studies, and in-depth articles on how to better manage your business, Harvard Business Review is the ultimate companion for the business-minded individual.0.2
Harvard Business Review Book Bundle
Harvard Business Review Book Bundle
₦ 40,813.50 ₦ 48,587.50 -16%
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The E-Myth Revisited + E-Myth Mastery - 2 Books by Michael E. Gerber
The E-Myth Revisited + E-Myth Mastery (2 Books) by Michael E. Gerber The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way. E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company by Michael E. Gerber The bestselling author of the phenomenally successful essential entrepreneur handbook The E-Myth Revisited presents the next big step in entreprenuerial management and leadership In this practical, real-world program that can be implemented real-time into any business, Michael E. Gerber begins by explaining why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization. He then covers seven essential skills: leadership, marketing, money, management, lead conversion, lead generation, and client fulfillment. E-Myth Mastery shows readers the difference between being an entrepreneur and doing a job, and teaches them how to get money when banks won & rsquo;t help, how to expand their customer bases when big business moves in down the street, and how to make sure their businesses keep their promises every single time. About the Author Michael E. Gerber is the founder and CEO ofE-Myth Worldwide, based in Santa Rosa, California. He is also the bestselling author of The E-Myth Contractor, The Power Point, The E-Myth, The E-Myth Revisited, and The E-Myth Manager, as well as a highly sought-after speaker and small business revolutionary.
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Work Out Performance Management: Notes And Worked Examples, 4th Edition By Ade Omolehinwa
Work Out Performance Management: Notes and Worked Examples, 4th Edition (2021) by Ade Omolehinwa Work Out Performance Management: Notes and Worked Examples, 4th Edition (2021) contains all the essential information you need to succeed in performance management of the Institute of Chartered Accounts of Nigeria and other professional accountancy examinations like ACCA and CIMA. It will also benefit undergraduate and postgraduate students who are preparing for accounting examinations.
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Selling And Sales Management 8th Edition By David Jobber, Geoff Lancaster
Selling and Sales Management 8th Edition by David Jobber, Geoff Lancaster. The book Selling and Sales Management is a must for all "sales" person. It covers all aspect that a "sales" person should know, learn, retain and experience. Those with some sales experiences will immediately find concrete and real examples of their professional life.This is a highly recommended book for all "sales" people who intend to go at Management level.
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Building An Empire by Brian Carruthers
Building an Empire:The Most Complete Blueprint to Building a Massive Network Marketing Business by Brian Carruthers Brian Carruthers has built one of the largest, most profitable downline teams in all of network marketing in the last decade. His success system helped his team grow to more than 350,000 distributors, including countless stories of lives being changed for the better by the incomes generated. Beyond the surface success of gaining wealth and living the dream lifestyle as an eight-figure income earner, Brian's alignment of personal goals with a greater purpose of helping to change lives has fueled his passion for this profession. Brian pours nearly 20 years of knowledge, experience, and wisdom from being in the field working with thousands of distributors into the pages of this groundbreaking book. Use it as your comprehensive manual/guidebook and you will save yourself from going down the wrong paths , avoid the pitfalls that stop many networkers in their journeys, and cut years off your learning curve. Applying the wisdom from this book will make you more effective, more profitable, and you will have more fun on your rise to the top while you are BUILDING YOUR EMPIRE! About the Author Prior to becoming the pace-setter for the 300,000+ associates in his network marketing business, Brian enjoyed a successful career in real estate. I was working 6-7 days a week, 8 to faint, in real estate. I was making good money, but had no time freedom. When I saw the network marketing model, I recognized there might be a better path for me. In under three years, by the age of 30, Brian made his first million dollars in his network marketing business. He went on to build an empire that has generated a 7-figure annual income for more than ten straight years. Brian Carruthers has become a success coach, helping people to dream again ... then helping them to achieve their dreams. He has already helped thousands of his business associates to become successful business owners, get out of the corporate world rat-race, and begin to spend real time with their families doing the things that are really important to them. Brian loves to help people, and gives of himself to that end every day. What s special about Brian is that he is still in the trenches with people. He didn t get to the top and then become a manager of people, but rather he chooses to keep leading from the front by true example. You won t hear Brian teaching theories he heard from others. Instead you will hear him say, Here s what worked that I just did this morning. Don t worry about the money, Brian says. Help enough people get what they want out of life, and you will be taken care of in a big way. Just keep investing in yourself, and encourage others to do the same. Brian explains that those who have the hunger to learn, grow, and become better will find what they need to win. Seeking knowledge from the masters is imperative. Brian sought out the very best in his field and industry, learned from them, then applied those principles and philosophies to develop the fastest growing and most successful team of entrepreneurs in the U.S. Brian has been touted by national organizations and business publications as the real deal (see Home Business magazine). His three books in the last four years have all become best sellers. Becoming such a success by this young age was not just a dream, it was his expectation. What you expect happens , adds Brian. Now Brian s goal is to create thousands of new success stories. As our profession grows, and the people in it grow, so will their incomes.
Building An Empire by Brian Carruthers
Building An Empire by Brian Carruthers
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