Disruptive Selling - A New Strategic Approach To Sales, Marketing And Customer Service Pat
The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. Disruptive Selling helps companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture. Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, this book will empower readers to look critically at their organizations and commercial interaction models, and begin their own disruptive selling journeys. It contains a carefully researched, clearly explained framework to disruptive selling, and practical guidelines that will allow readers to get started immediately. Regardless of industry, sector or company-size, ***Disruptive Selling***is the ultimate guide to remaining competitive and adaptive in a continually changing world.
Excellent Employment: Hiring the Best People to Help your Business Grow
The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.
Recruiting the right people to help your company flourish and grow can be a real headache for small business owners. The process can be expensive and time-consuming, but this book will guide you through the minefield of hiring others by offering practical advice on key issues such as: defining the job properly; drawing up a job description; advertising in the right places; drawing up a shortlist; interview dos and don'ts; inducting new employees.
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
As one of today & rsquo;s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.
Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog & mdash;ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.
A sample:
& bull; Bon Jovi And The Pirates & bull; Christmas Card Spam & bull; Clinging To Your Job Title? & bull; How Much Would You Pay to Be on Oprah & rsquo;s Show? & bull; The Persistence of Really Bad Ideas & bull; The Seduction of & ldquo;Good Enough & rdquo; & bull; What Happens When It's All on Tape? & bull; Would You Buy Life Insurance at a Rock Concert?
Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: & ldquo;I guarantee that you'll find some ideas that don & rsquo;t work for you. But I & rsquo;m certain that you're smart enough to see the stuff you & rsquo;ve always wanted to do, buried deep inside one of these riffs. And I & rsquo;m betting that once inspired, you & rsquo;ll actually make something happen
Driving Honda - Inside The World's Most Innovative Car Company
For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now.
Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world & rsquo;s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot?
According to Jeffrey Rothfeder, what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity, experimentation over Six Sigma & ndash;driven efficiency, and unyielding cynicism toward the status quo and whatever is assumed to be the truth. Honda believes in freely borrowing from the past as a bridge to & ldquo;innovative discontinuity & rdquo; in the present. And those are just a few of the ideas that the company & rsquo;s colorful founder, Soichiro Honda, embedded in the DNA of his start-up sixty-five years ago.
As the first journalist allowed behind Honda & rsquo;s infamously private doors, Rothfeder interviewed dozens of executives, engineers, and frontline employees about its management practices and global strategy. He shows how the company has developed and maintained its unmatched culture of innovation, resilience, and flexibility & mdash;and how it exported that culture to other countries that are strikingly different from Japan, establishing locally controlled operations in each region where it lays down roots.
For instance, Rothfeder reports on life at a Honda factory in the tiny town of Lincoln, Alabama, and what happened when American workers were trained to follow the Honda Way, as a self-sufficient outpost of the global company. Could they master Honda & rsquo;s three core principles:
Embrace Paradox: Honda encourages respectful disagreement and debate between opposing viewpoints, on matters large and small. New ideas often emerge from conflict.Real Place, Real Part, Real Knowledge: Honda teaches people to argue using facts, not assumptions. One must go to the factory floor, the showroom, the parking lot, the driver & rsquo;s seat, or the truck bed & mdash;whatever it takes & mdash;to get the facts and make a decision that can be supported with data.Respect Individualism: Honda often hires people with unusual backgrounds and independent streaks. It promotes those who question the status quo and who would probably struggle in organizations that focus on rigid rules and systems.
Rothfeder shows how the Alabama plant became a new model for manufacturing in America. It can turn out several different types of cars on any given day and up to 300,000 vehicles and engines a year. Its flexible model enables unparalleled responsiveness to market changes and recovery from mistakes.
As Soichiro Honda himself liked to say, & ldquo;Success can be achieved only through repeated failure and introspection. In fact, success represents one percent of your work, which results only from the ninety-nine percent that is called failure. & rdquo;
The Power of Understanding People
How to build lasting connections through meaningful communication Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others. As a result, you will achieve better team dynamics, increased sales and client satisfaction, higher levels of employee engagement and performance, and even more satisfying marriages and friendships. This book provides the tools to understand others' unique communication style as well as your own. Get detailed advice on how to adjust to diverse communication styles, develop a unifying language for the organization, and better match motivational techniques to team members. Through storytelling and experiential exercises, author Dave Mitchell helps you gain insight into your own unique interaction style and teaches you how to communicate, motivate, sell, and service more successfully no matter the personality types involved. Offers insight into the behavior cues and questions to ask to better understand someone's interactive preferences Explains how to enhance your sales efforts by better targeting your brand message to the client's style so that your products/services resonate with them more Examines strategies for creating a high performing work environment and achieve greater customer service excellence Contains conflict resolution strategies, including how to effectively work out differences within a team, between work units, with customers, and even in your personal life Armed with the ability to interpret the behavior of the people around you, you will achieve greater levels of success at work and at home while also learning how to better handle the difficult situations involving people in your life.
The 27 Challenges Managers Face: Step-by-Step Solutions to (Nearly) All of Your Management Problems
For more than 20 years, management expert Bruce Tulgan has been asking, "What are the most difficult challenges you face when it comes to managing people?" Regardless of industry or job title, managers cite the same core issues - 27 recurring challenges: the superstar whom the manager is afraid of losing, the slacker whom the manager cannot figure out how to motivate, the one with an attitude problem, and the two who cannot get along, to name just a few. It turns out that when things are going wrong in a management relationship, the common denominator is almost always unstructured, low substance, hit-or-miss communication. The real problem is that most managers are "managing on autopilot" without even realizing it - until something goes wrong. And if you are managing on autopilot, then something almost always does.
The 27 Challenges Managers Face shows exactly how to break the vicious cycle and gain control of management relationships. No matter what the issue, Tulgan shows that the fundamentals are all you need. The very best managers hold ongoing one-on-one conversations that make expectations clear, track performance, offer feedback, and hold people accountable. For every workplace problem - even the most awkward and difficult - The 27 Challenges Managers Face shows how to tailor conversations to solve situations familiar to every manager. Tulgan offers clear approaches for turning around bad attitudes, reducing friction and conflict, improving low performers, retaining top performers, and even addressing your own personal burnout.
The 27 Challenges Managers Face is an indispensable resource for managers at all levels, one anyone managing anyone will want to keep on hand. One challenge at a time, you'll see how the most effective managers use the fundamentals of management to proactively resolve (nearly) any problem a manager could face.
Business Finance Basics: Learn What You Need in 2 Hours
(A Crash Course for Entrepreneurs)
Between 40 and 70 percent of start-up businesses fail in their first four years, mostly because of money problems. Even growth can kill you! Unlike many other business finance books, this one shows you how to recognize if you need outside help-- getting funding, planning cash flow, growing a business, controlling costs, avoiding pitfalls, running day-to-day finances, using accountants and software tools, and more. But it also sets you up to successfully do the things you can do yourself.Each of the books in the Crash Course for Entrepreneurs series offers a high-level overview of the critical things you need to know and do if you want to survive and thrive in our super-competitive world. Of course, there's much more to learn about each topic, but what you'll read here will give you the framework for learning the rest.Between them, Marc A. Price, Michael F. O'Keefe, and Scott L. Girard, Jr. have successfully started 17 companies in a wide variety of fields. Scott was formerly executive vice president of Pinpoint Holdings Group, Inc. Mike founded O'Keefe Motor Sports in 2004 and grew it into the largest database of aftermarket automotive components in the world. Marc has launched seven companies of his own and collaborated with the Federal government, U.S. military, and major nonprofits and corporations.
Making The Impossible Possible
The most contaminated nuclear plant in the country, Rocky Flats was an environmental disaster and the site of rampant worker unrest. Although it was estimated that it would take 70 years and $36 billion to clean up and close the facility, something stunning happened. Now on its way to becoming a wildlife refuge, the project is running 60 years ahead of schedule and $30 billion under budget. In "Making the Impossible Possible," Kim Cameron explains how this remarkable performance was achieved -- and how it can be replicated. Using numerous first-hand accounts and public records, Cameron draws a number of leadership guidelines that can be applied to any business. This fascinating and thoroughly researched case study concludes by revealing the ten leadership principles responsible for the Rocky Flats turnaround -- and in doing so, provides a means for other organizations to harness the lessons of this astonishing success.
Step Up
No matter what your title or place on the organization chart, you have the potential to be a leader & mdash;or more precisely, the potential to exercise leadership in the moments that matter most. Leadership is not a job title or position, but rather an action. In certain moments and situations, anyone can rise to the occasion to act as a leader & mdash;gaining respect, confidence, and ultimately greater success in the organization. But how can you recognize these moments where leadership is required, and then know what to do? Step Up explains six critical "leadership moments" & mdash;everyday instances when you have a choice to shine or let opportunity pass you by. Based on their own research and extensive client work, Evans and Foster identify six regularly occurring moments and help you understand how to act wisely and decisively when those moments arise, showing how to: Get Angry, Not Stupid Avoid Terminal Politeness Decide Already Act When You are the Problem Leverage Pessimism Reverse Momentum Anyone can take advantage of opportunities to act as a leader when the time is right & mdash;and reap the rewards. Step Up is a guide to exercising leadership when it matters most, boosting your personal impact and effectiveness, and making a real difference.
Step Up
₦ 19,305.00
₦ 19,500.00
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Kellogg on Branding
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and designStrategies for launching new brands, leveraging existing brands, and managing a brand portfolioTechniques for building a brand-centered organizationInsights from senior managers who have fought branding battles and wonThis is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Kellogg on Branding
₦ 14,849.00
₦ 14,999.00
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Hbr Guide To Leading Teams
Great teams don't just happen. How often have you sat in team meetings complaining to yourself, "Why does it take forever for this group to make a simple decision? What are we even trying to achieve?" As a team leader, you have the power to improve things.
It's up to you to get people to work well together and produce results. Written by team expert Mary Shapiro, the HBR Guide to Leading Teams will help you avoid the pitfalls you've experienced in the past by focusing on the often-neglected people side of teams. With practical exercises, guidelines for structured team conversations, and step-by-step advice, this guide will help you: Pick the right team members Set clear, smart goals Foster camaraderie and cooperation Hold people accountable Address and correct bad behavior Keep your team focused and motivated
Hbr Guide To Leading Teams
₦ 14,790.00
₦ 17,000.00
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13%
Covert Cows And Chick-fil-a: How Faith, Cows, And Chicken Built An Iconic Brand
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company & rsquo;s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign.
Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success
True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results
Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers.
Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization. A blueprint for businesses of all types and sizes, True Alignment reveals how to:
- Decipher customer expectations
- Define the brand as a solution to the customer's needs
- Turn the unique selling proposition into the mission
- Create a company culture where everyone is aligned to this vision--and responsible for living the brand promise
- And more
Whether you're a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in today's complex and rapidly changing business environment.
Human Resource Management 9th Edn
For three decades, this text has been the leading introduction to HRM for students at all levels, including those on CIPD-accredited courses. It is renowned for its readable and engaging style making studying more efficient. Comprehensively covering all major areas of the field, this edition has been updated with the issues and debates facing HRM today. Its key features include:
case studies that contextualise theory in well known organisations such as Rolls Royce, McDonald & rsquo;s and the BBC World Service
integrated activity and discussion boxes to encourage deeper thinking and understanding of each chapter
skills content to help develop the specific employability skills necessary for a successful HR practitioner.
The Unstoppable Startup: Mastering Israel's Secret Rules Of Chutzpah
THE BOLD SECRET TO SUCCESSFUL STARTUPS
Veteran venture capitalist Uri Adoni shares the secrets to Israel & rsquo;s incredible track record of success in this new guide that will help make any startup unstoppable.
More than half of all startups fail & mdash;often during the crucial early stages of development when they need to prove their viability on a limited budget. But when it comes to startup success, one country stands out: Israel. Even though it is a relatively small country with a population of just over 9 million inhabitants, Israel has one of the highest concentrations of startups in the world, has the highest venture capital per capita, is one of the top countries in terms of number of companies listed on NASDAQ, and is well recognized as a global leader in research and development.
In The Unstoppable Startup, Uri Adoni goes behind the scenes to explain the principles and practices that can make any startup, anywhere in the world, become an unstoppable one.
Packed with insider accounts from leaders who have realized bold visions, The Unstoppable Startup distills Israeli chutzpah into six operational rules that will help you to:
Build an unstoppable team;
Foresee the future and innovate to meet its demands;
Manage your funding and partnerships through all phases of growth;
Dominate the market category you are after or create a new one;
Build and manage an early stage investment vehicle; and
Build and grow a healthy high-tech ecosystem.
Far from mere conjecture, Adoni implemented these practices throughout his more than 12 years as a venture capitalist for one of Israel's most successful venture funds, and he continues to utilize these same proven startup strategies today in metropolitan areas in the US.
Brick By Brick: How Lego Rewrote The Rules Of Innovation And Conquered The Global Toy Indu
Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.
The Modern Firm
Business firms around the world are experimenting with new organizational designs, changing their formal architectures, their routines and processes, and their corporate cultures as they seek to improve their current performance and their growth prospects. In the process they are changing the scope of their business operations, redrawing their organization charts, redefining the allocation of decision-making authority and responsibility, revamping the mechanisms for motivating and rewarding people, reconsidering which activities to conduct in-house and which to out-source, redesigning their information systems, and seeking to alter the shared beliefs, values and norms that their people hold. In this book, John Roberts argues that there are predictable, necessary relationships among these changes that will improve performance and growth. The organizations that are successful will establish patterns of fit among the elements of their organizational designs, their competitive strategies and the external environment in which they operate and will go about this in a holistic manner. The Modern Firm develops powerful conceptual frameworks for analyzing the interrelations between organizational design features, competitive strategy and the business environment. Written in a non-technical language, the book is nevertheless based on rigorous modeling and draws on numerous examples from eighteenth century fur trading companies to such modern firms such as BP and Nokia. Finally the book explores why these developments are happening now, pointing to the increase in global competition and changes in technology. Written by one of the world's leading economists and experts that will improve performance and growth. The organizations that are successful will establish patterns of fit among the elements of their organizational designs, their competitive strategies and the external environment in which they operate and will go about this in a holistic manner.
The Modern Firm
₦ 21,780.00
₦ 22,000.00
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How to Prosper in Hard Times: Blueprints for Abundance by the Greatest Motivational Teachers
The tried-and-true prosperity wisdom of these beloved writers, teachers, and thinkers has been relied upon by generations of Americans seeking guidance in hard economic times? and now, for the first time, it is collected in a single, compact paperback volume. Cherished for decades, these timeless writings from self-help and inspirational masters, including Napoleon Hill, Florence Scovel Shinn, James Allen, and Russell Conwell, have touched the lives of literally millions of people, giving them the insight and knowledge to take care of their families and themselves in difficult times. How to Prosper in Hard Times is an easy- to-use, one-of-a- kind volume, combining inspirational advice on attracting prosperity, dealing with hardship, and keeping a positive attitude no matter what. A necessary handbook for our era, How to Prosper in Hard Times is filled with time-tested wisdom that resonates as strongly and as truly today as when it was first written. Featuring:-Prayer for Prosperity by Florence Scovel Shinn -How to Attract Money by Joseph Murphy-Permanent Success is Built on Hardship and Temporary Failure by Napoleon Hill-Seven Remedies for a Lean Purse by George S. Clason-After Failure, What? by Orson Swett Marden-Light on Life?s Difficulties by James Allen-What You Can Do With Your Will Power by Russell H. Conwell-The Optimist?s Creed by Christian Larsen-A full About the Authors section, featuring capsule biographies and bibliographic and historical information
Winners: And How They Succeed
Alastair Campbell knows all about winning. As Tony Blair & rsquo;s chief spokesman and strategist he helped guide the Labour Party to victory in three successive general elections, and he & rsquo;s fascinated by what it takes to win.How do sports stars excel, entrepreneurs thrive, or individuals achieve their ambition? Is their ability to win innate? Or is the winning mindset something we can all develop? Drawing on the wisdom of an astonishing array of talented people & ndash; from elite athletes to top managers, from rulers of countries to rulers of global business empires & ndash; Alastair Campbell uses his forensic skills, as well as his own experience of politics and sport, to get to the heart of success. He examines how winners tick. He considers how they build great teams. He analyses how they deal with unexpected setbacks and new challenges. He judges what the very different worlds of politics, business and sport can learn from one another. And he sets out a blueprint for winning that we can all follow.
Winners: And How They Succeed
₦ 18,315.00
₦ 18,500.00
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Good to Great: Why Some Companies Make the Leap...And Others Don't
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.
But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?
The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.
The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?
Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.
The FindingsThe findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:
Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.
& ldquo;Some of the key concepts discerned in the study, & rdquo; comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people. & rdquo;
Perhaps, but who can afford to ignore these findings?
Brand Management in a Week
Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders. Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second edition of Brand Management In A Week provides a proven seven-day program on the principles of brand management. It takes you from the conceptual and planning stage through to implementation and sustainability. It's packed with tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape. Each of the seven chapters in Brand Management In A Week covers a different aspect: - Sunday: Determine your brand focus - Monday: Define your brand strategy - Tuesday: Express your brand through its identity - Wednesday: Evolve your brand culture - Thursday: Build your employer brand - Friday: The importance of design - Saturday: Sustaining the brand
Brand Management in a Week
₦ 16,335.00
₦ 16,500.00
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The Innovator's Method: Bringing The Lean Start-up Into Your Organization
Have you ever come up with an idea for a new product or service but didn & rsquo;t take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company & mdash;perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven & rsquo;t known how to take the next step, you need to understand what the authors call the innovator & rsquo;s method & mdash;a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. To date these tools have helped entrepreneurs, designers, and software developers manage uncertainty & mdash;through cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice. Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovator & rsquo;s DNA & mdash;which Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideas & mdash;this book shows how to make those ideas actually happen, to commercialize them for success. Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator & rsquo;s method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the & ldquo;how & rdquo; & mdash;how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use. Whether you & rsquo;re launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.
Farsighted: How We Make The Decisions That Matter The Most
The hardest choices are also the most consequential. So why do we know so little about how to get them right? Big, life-altering decisions matter so much more than the decisions we make every day, and they're also the most difficult: where to live, whom to marry, what to believe, whether to start a company, how to end a war. There's no one-size-fits-all approach for addressing these kinds of conundrums. Steven Johnson's classic Where Good Ideas Come From inspired creative people all over the world with new ways of thinking about innovation. In Farsighted, he uncovers powerful tools for honing the important skill of complex decision-making. While you can't model a once-in-a-lifetime choice, you canmodel the deliberative tactics of expert decision-makers. These experts aren't just the master strategists running major companies or negotiating high-level diplomacy. They're the novelists who draw out the complexity of their characters' inner lives, the city officials who secure long-term water supplies, and the scientists who reckon with future challenges most of us haven't even imagined. The smartest decision-makers don't go with their guts. Their success relies on having a future-oriented approach and the ability to consider all their options in a creative, productive way. Through compelling stories that reveal surprising insights, Johnson explains how we can most effectively approach the choices that can chart the course of a life, an organization, or a civilization. Farsighted will help you imagine your possible futures and appreciate the subtle intelligence of the choices that shaped our broader social history.
Riches Within Your Reach!
Trusted and beloved by readers everywhere for his prosperity classic The Secret of the Ages, Robert Collier takes the next step in Riches Within Your Reach! and explains how to harness mental visualization to achieve financial and professional success. "A definite purpose, held on to in the face of every discouragement and failure, in spite of all obstacles and opposition, will win no matter what the odds," wrote Robert Collier. And with faith in your own definite purpose, taught the self-help master, there is no limit to what you can accomplish. In every adversity, there lies the seed of an equivalent advantage, and in each defeat, there is a lesson in how to achieve victory next time. This is the message of Riches Within Your Reach! In 1947, Collier produced Riches Within Your Reach! to assemble his most talked-about works into one simple guide. It features: The God in You (1937); The Magic Word (1940); The Secret of Power (1945); and The Law of Higher Potential (1947). Together, these pioneering works reveal all facets of one powerful secret: Human beings, since the dawn of history, have used the applied principles of mental visualization to achieve their aims. Many of the world's most successful figures -from Napoleon Bonaparte to Benjamin Franklin to Andrew Carnegie-began their lives at a significant disadvantage, without the wealth or health that many of their peers enjoyed. Yet they were able to triumph and succeed in ways that their contemporaries weren't-by tapping into the infinite power of their own minds. Riches Within Your Reach! not only builds upon this teaching but illuminates Collier's most remarkable lesson ever: that each of us has an equal chance to harness the powers within ourselves to succeed, but first, we must learn how to focus our desires.
Riches Within Your Reach!
₦ 14,880.00
₦ 16,000.00
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7%
Raving Fans: A Revolutionary Approach To Customer Service
& ldquo;Different and new is relatively easy. Doing something that & rsquo;s genuinely better is very hard. & rdquo; & mdash;Jony Ive
Told in the parable style of The One Minute Manager, RAVING FANS uses a brilliantly simple and charming story to teach listeners how to define vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month. America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. RAVING FANS includes startling tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.
The Hard Thing About Hard Things: Building A Business When There Are No Easy Answers
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup-practical wisdom for managing the toughest problems business school doesn & rsquo;t cover, based on his popular ben & rsquo;s blog.
While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he & rsquo;s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.
Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.
Talent: How To Identify Energizers, Creatives, And Winners Around The World
The art and science of talent search: how to spot, assess, woo, and retain highly talented people.How do you find talent with a creative spark? To what extent can you predict human creativity, or is human creativity something irreducible before our eyes, perhaps to be spotted or glimpsed by intuition, but unique each time it appears?Obsessed with these questions, renowned economist Tyler Cowen and venture capitalist and entrepreneur Daniel Gross set out to study the art and science of finding talent at the highest level: the people with the creativity, drive, and insight to transform an organization and make everyone around them better.Cowen and Gross guide the reader through the major scientific research areas relevant for talent search, including how to conduct an interview, how much to weight intelligence, how to judge personality and match personality traits to jobs, how to evaluate talent in online interactions such as Zoom calls, why talented women are still undervalued and how to spot them, how to understand the special talents in people who have disabilities or supposed disabilities, and how to use delegated scouts to find talent. Talent appreciation is an art, but it is an art you can improve through study and experience.Identifying underrated, brilliant individuals is one of the simplest ways to give yourself an organizational edge, and this is the book that will show you how to do that. Talent is both for people searching for talent and for those who wish to be searched for, found, and discovered.
How to Choose a Franchise
Praise and Reviews - "Asesses the pros and cons for franchisor and franchisee, analyses companies and contracts, and provides self-assessment techniques to find the most suitable franchise' - "The Bookseller". 'Murray's book will help you choose widely and to assess your franchising suitability, set financial targets and conduct adequate research' - "The Weekly Telegraph". 'The number of UK business franchises has more than doubled over the last eight years, to a combined annual turnover of GBP10 billion. unlike the majority of business start-ups, most franchises are successful, and today some of the biggest high street names offer franchises' - The Daily Express". "How to Choose a Franchise" is written for anyone seriously considering taking up this kind of business opportunity, and it advises you on the essential groundwork needed before acquiring a franchise. Key topics covered in this updated new edition include: where to look for a great franchise, setting your financial targets, scrutinizing the franchise contract, how to prepare a business plan, case studies including domino's pizza and kall kwik the British franchise association members, and other useful contact details an invaluable guide, it will help you ensure you find the most suitable franchise.
How to Choose a Franchise
₦ 15,048.00
₦ 15,200.00
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1%
Pr In A Week (teach Yourself)
The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
Retail Financial Services
This book is of particular interest for those working or aiming to work in the retail financial services environment with responsibilities in a broad range of customer facing activities.The book deals with the relationship of customers as borrowers. Money deposited by customers and then lent to others is one of the main ways in which financial services organizations generate revenue. It demonstrates how processing applications, particularly those that are assessed manually, can impact on a business & acirc; & euro; & trade; bottom line. It provides a strong understanding of the principles of protection policies, and investment opportunities for older customers.
Retail Financial Services
₦ 14,850.00
₦ 15,000.00
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1%
More Quick Team Building Activities For Busy Managers
Most managers, supervisors, and team leaders realize the importance of team-building, but just can't seem to find the time in their busy schedules. More Quick Team-Building Activities for Busy Managers provides the solution! The book contains 50 all-new exercises that can be conducted in 15 minutes or less, and which require no special facilities, big expense, or previous training experience. Each activity is presented in just a few short pages with all the relevant information including a list of materials needed, the purpose of the exercise, and handy tips for success, all highlighted for easy reference. Readers will find fun and effective activities for: building new teams and helping teams with new members finding creative ways to work together and solve problems increasing and improving communication keeping competition healthy and productive within the team dealing with change and its effects: anger, fear, frustration and more. The book also includes special guidance for "virtual teams," whose members are in different locations but must work as a unit. For anyone charged with the task of bringing teams together, this book is the answer.
Managing Brand Equity
In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented.The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn
Managing Brand Equity
₦ 19,799.00
₦ 19,999.00
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1%
The Paradox of Excellence: How Great Performance Can Kill Your Business
Are you striving for excellence yet find your efforts increasingly taken for granted and undervalued? You & rsquo;re not alone. Many companies discover their improved performance doesn & rsquo;t translate into higher perceived value. In fact, it simply shifts the customer & rsquo;s expectations upward, causing the customer to take the new, improved performance for granted. High-performance companies unwittingly create unrealistic customer expectations that become impossible to meet. In this important book, the authors use a realistic story that illustrates the paradox of excellence & frac34;the better you perform, the more invisible you become to everything but bad news & frac34;shows the symptoms and causes, and provides clear guidance for overcoming this perplexing dilemma. The Paradox of Excellence introduces an entertaining story with characters that are easy to relate to, ideas that can be readily implemented, and a practical framework for achieving long-term success.
Surviving A Downturn: Building a successful business without breaking the bank
The On a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.
All businesses go through difficult times, but how you, as the owner, face and tackle these challenges can make the difference between survival and going to the wall. Realistic but inspiring, this book covers:
- Realizing there's a problem- Focusing on what you do best: your core business- Spending sensibly- Being paid on time- Cutting down on inefficiency- Steadying the ship: maintaining staff morale- Working at external relationships (the bank, customers, suppliers)- Working out survival tactics (and ways to stick to them)- Keeping up the good work...and not letting things slip
Team of Teams: New Rules of Engagement for a Complex World
What if you could combine the agility, adaptability, and cohesion of a small team with the power and resources of a giant organization?THE OLD RULES NO LONGER APPLY . . .When General Stanley McChrystal took command of the Joint Special Operations Task Force in 2004, he quickly realized that conventional military tactics were failing. Al Qaeda in Iraq was a decentralized network that could move quickly, strike ruthlessly, then seemingly vanish into the local population. The allied forces had a huge advantage in numbers, equipment, and training & mdash;but none of that seemed to matter.TEACHING A LEVIATHAN TO IMPROVISE It & rsquo;s no secret that in any field, small teams have many ad & shy;vantages & mdash;they can respond quickly, communicate freely, and make decisions without layers of bureaucracy. But organizations taking on really big challenges can & rsquo;t fit in a garage. They need management practices that can scale to thousands of people. General McChrystal led a hierarchical, highly disci & shy;plined machine of thousands of men and women. But to defeat Al Qaeda in Iraq, his Task Force would have to acquire the enemy & rsquo;s speed and flexibility. Was there a way to combine the power of the world & rsquo;s mightiest military with the agility of the world & rsquo;s most fearsome terrorist network? If so, could the same principles apply in civilian organizations?A NEW APPROACH FOR A NEW WORLDMcChrystal and his colleagues discarded a century of conventional wisdom and remade the Task Force, in the midst of a grueling war, into something new: a network that combined extremely transparent communication with decentralized decision-making authority. The walls between silos were torn down. Leaders looked at the best practices of the smallest units and found ways to ex & shy;tend them to thousands of people on three continents, using technology to establish a oneness that would have been impossible even a decade earlier. The Task Force became a & ldquo;team of teams & rdquo; & mdash;faster, flatter, more flex & shy;ible & mdash;and beat back Al Qaeda.BEYOND THE BATTLEFIELDIn this powerful book, McChrystal and his colleagues show how the challenges they faced in Iraq can be rel & shy;evant to countless businesses, nonprofits, and other or & shy;ganizations. The world is changing faster than ever, and the smartest response for those in charge is to give small groups the freedom to experiment while driving every & shy;one to share what they learn across the entire organiza & shy;tion. As the authors argue through compelling examples, the team of teams strategy has worked everywhere from hospital emergency rooms to NASA. It has the potential to transform organizations large and small.
Be A Direct Selling Superstar: Achieve Financial Freedom For Yourself And Others As A Dire
As a leader in the booming industry of direct sales, Mary Christensen knows something about the opportunities of launching a direct selling business. Her newest book, Be a Direct Selling Superstar, is an all-encompassing guide to building, leading, and managing a direct sales organization, a book that can help anyone else generate new source of income and turn a major profit. Gain an advantage over the estimated 15.6 million people involved in direct selling in the US (over 100 million worldwide) and achieve long-term success in direct selling with this how-to on goal setting, effective marketing, persuasive communication, networking, influencing, work-life balance, time management, and financial planning.With a clear, strategic understanding of the benefits of direct sales--including low start-up costs, strong earning potential, and a flexible work schedule--Christensen leverages her personal experience to help you become a superstar at direct selling. You & rsquo;ll be equipped to enter the lucrative arena of enterprise building and, ultimately, create and lead a team that will help you achieve your financial dreams.
Human Resource Management: Text And Cases Second Edition By Pande Sharon
Human Resource Management: Text And Cases Second Edition by Pande Sharon, Basak Swapnalekha.
In a constantly evolving service-led Indian economy, human resources have become the cornerstone of an organization's success. The management of human capability has become an art that has to be understood and mastered to run a successful enterprise. Human Resource Management: Text and Cases, 2e, explains the basic concepts of this discipline and presents cases that provide an insight into the challenges faced by HR professionals on a day-today basis. Going beyond the coverage of a traditional textbook, this book focuses on applied aspects of HRM, which capture the evolving challenges in the field. The authors have used their extensive real-world work experience in talent acquisition, and human resource development and retention to provide lucid explanation of all major concepts of human resource management. Replete with examples and cases, this title is a complete guide for all MBA students and HR practitioners.
The 100 Absolutely Unbreakable Laws Of Business Success
Brian Tracy has traveled and worked in more than 30 countries, studying business, economics, philosophy, psychology, history, and entrepreneurship. The 100 Absolutely Unbreakable Laws of Business Success is based on those years of study and provides a wide-ranging view of the things that make some businesses -- and lives -- work, and others fail.The author provides a wealth of practical advice distilled into 100 easy-to-follow laws covering the major areas of work and business, such as leadership, money, economics, selling, negotiating, and time management.
The 100 Absolutely Unbreakable Laws Of Business Success By Brian Tracy
Brian Tracy has traveled and worked in more than 30 countries, studying business, economics, philosophy, psychology, history, and entrepreneurship. The 100 Absolutely Unbreakable Laws of Business Success is based on those years of study and provides a wide-ranging view of the things that make some businesses -- and lives -- work, and others fail.The author provides a wealth of practical advice distilled into 100 easy-to-follow laws covering the major areas of work and business, such as leadership, money, economics, selling, negotiating, and time management. He includes numerous examples to show how each law functions in the real world and practical guidance on applying it to one's life and work.
How To Have A Good Day: A Revolutionary Handbook For Work And Life
All around the world, people could be having better days. Constraints at work can make us feel disengaged and dissatisfied, and as we spend more time in the office than we do with our families that feeling can follow us home. But here's the wonderful news: powerful advances in cognitive science have shown us how we have far more control over the quality of our day-to-day lives than we realize. How To Have A Good Day translates behavioural economics, neuroscience and psychology into practical advice to help you make every day - at work and at home - a good day. With fascinating case studies and easy-to-implement daily strategies for effectiveness, happiness and productivity, Caroline Webb shows how we can all have more control and more 'well-planned luck' - in our work, in our family life and in our communities.
Leading Business Change For Dummies
Direct change expertly and lead your business to success
Change is natural and good, but it can incite fear if not managed properly. Leading Business Change For Dummies arms mid- to senior-level managers with trusted guidance on leading, managing, responding to, and implementing change in the workplace. Packed with helpful advice and straightforward information, it gives you the skills needed to recognize the need for organizational change, deal with unexpected change, properly communicate a vision, prepare for structural change such as Mergers & Acquisitions, and address emotional responses to downsizing.
Leading Business Change For Dummies serves as the ultimate roadmap for integrating and consolidating a multitude of personnel and organizational change initiatives. With tools for managing stress levels and advice on gathering and sharing information during times of transition, Leading Business Change For Dummies covers everything you need to know to achieve successful leadership in a challenging work environment.
Sound, practical guidance on how to understand, lead, and manage change in the workplace
Covers operational and cultural elements that can ultimately affect the success of a transaction over time
Information and tips for implementing change in the workplace
If you're one of the thousands of managers who face change every day, Leading Business Change For Dummies has you covered.
It's The Manager: Gallup Finds The Quality Of Managers And Team Leaders Is The Single Bigg
Packed with 52 discoveries from Gallup & rsquo;s largest study on the future of work, It & rsquo;s the Manager shows leaders how to adapt their organizations to rapid change, ranging from new workplace demands to managing remote employees, a diverse workforce, the rise of artificial intelligence, gig workers, and attracting & ndash; and keeping & ndash; today & rsquo;s best employees. Who is the most important person in your organization to lead your teams through these changes? Gallup research reveals: It & rsquo;s your managers.While the world & rsquo;s workplace has been going through extraordinary historical change, the practice of management has been stuck in time for more than 30 years.The new workforce -- especially younger generations -- wants their work to have deep mission and purpose, and they don & rsquo;t want old-style command-and-control bosses. They want coaches who inspire them, communicate with them frequently and develop their strengths.Who is the most important person in your organization to lead your teams through these changes? Decades of global Gallup research reveal: It & rsquo;s your managers. They are the ones who make or break your organization & rsquo;s success.When you have great managers who can maximize the potential of every team member, you will see organic revenue and profit growth, and you will give every one of your employees what they most want today: a great job and a great life. This is the future of work.It & rsquo;s the Manager includes exclusive content from Gallup Access -- Gallup & rsquo;s new workplace platform, chock full of additional content, tools and solutions for business. Your book comes with a code for the CliftonStrengths assessment, which reveals your top five strengths.
Dictionary Of International Trade Finance Terms
A unique reference for anyone involved in import, export, transportation, and the associated documentation. There are, of course, a huge number of codes and regulations governing international trade finance, many laid down in ICC documentation. This dictionary picks up hundreds of technical terms contained within this documentation and provides a simple explanation of each
Supermotivation: A Blueprint For Energizing Your Organization From Top To Bottom
Instead of focusing on how individual managers can motivate individual employees, SuperMotivation shows you how to "motivationally transform" an entire organization. Based on the author's firsthand experience with a variety of companies and thousands of interviews, SuperMotivation takes a fresh approach to an age-old dilemma. It shows you how to eliminate "demotivators" - daily irritations such as politics, unnecessary rules, unproductive meetings, hypocrisy, rewarding mediocrity - that can negate the positive impact of your organization's efforts; add long-term "motivators" - rewards such as variety, choice, input, and teamwork - that are most effective with the "new breed" of employee, who craves independence, stimulation, and challenge; weave the principles of motivation into your company's systems - planning, production, communication, training, evaluation, and reward - to achieve long-term high motivation; and create a working environment that encourages employees to be self-motivated, the key to successfully energizing your organization from top to bottom! Each chapter is full of immediately applicable techniques that any organization can use to "maximize the bang for its motivational bucks." You'll find hundreds of practical suggestions for motivationally transforming jobs, teams, meetings, suggestion systems, training, performance appraisals, compensation, benefits, and much more.
How To Thrive In The Virtual Workplace - Simple And Effective Tips For Successful Remote Work
'Invaluable guidance on how organizations can embrace the flexibility of remote work while sustaining wellbeing and connection . . . Immensely timely, practical and encouraging.' & ndash; Caroline Webb, author of How to Have a Good Day Transform your career or your business with these simple tips and tricks to make virtual working easier than ever before & ndash; office no longer required. The remote work revolution is here. Even before COVID-19 created the largest remote work experiment in history, the business world was already gravitating toward virtual workplaces. Suddenly organizations as big as Twitter are learning that their employees don & rsquo;t need an office in order to get great results. How to Thrive in the Virtual Workplace shows how to stay productive, feel like part of a team and make the most of remote working. Robert Glazer shares the principles, tactics and tools his company has developed in more than a decade of successfully working as a joined-up but 100 per cent remote workforce, as well as interviewing other leaders in the sector about what works for them. As founder and CEO of Acceleration Partners, an organization with 170 employees who all work from home, Glazer has been recognized with dozens of awards for its industry performance and company culture. Here, he shares a step-by-step guide to building a culture of flexibility and trust, hiring and communicating effectively & ndash; both internally and externally & ndash; as a successful remote business.
Entrepreneurial Leadership: The Art Of Launching New Ventures, Inspiring Others
Make a lasting impact by launching new initiatives, inspiring others, and championing innovative approaches with this from-the-trenches guide by trusted executive mentor, entrepreneur, and leadership expert Joel Peterson.
Many leaders see their roles as presiders/managers, with a primary focus on keeping results consistent with past performance and on budget. These kinds of leaders make important contributions but rarely leave a mark on the businesses they serve. For those wanting to make a lasting impact, new skills are required. They need to learn to launch new initiatives, inspire others, and champion innovative approaches. Joel Peterson calls these higher-level leaders & ldquo;entrepreneurial leaders, & rdquo; and they create durable enterprises that deliver on their promise.
After three careers, four decades of marriage and seven kids, and demanding roles as CFO, CEO, chairman, lead director, adjunct professor, founder, author, entrepreneur and investor, Joel Peterson is often sought as a mentor and coach by leaders and aspiring leaders. He has worked with all types of leaders and considers the entrepreneurial leader to be the highest level of influence.
Peterson lays out a path to achieving this summit, with a series of leadership maps organized around the four essential basecamps on the path to Entrepreneurial Leadership:
Establishing Trust
Creating a Sense of Mission
Building a Cohesive Team
Executing and Delivering Results
These core philosophies, while easy to summarize, can be extremely difficult to implement. As Peterson says:
& ldquo;This book of maps and mindsets is aimed at those who hope to lead others, help them achieve their best, break new barriers, change the status quo, create a legacy, develop a brand, and enjoy a life-altering experience. & rdquo;
Let Entrepreneurial Leadership guide you on your journey
Treat People Right
One of the nation's leading management experts shows what it really takes to make a great organization-put people first How do organizations move beyond merely acknowledging that "human capital" is their greatest asset, and actually implement practices that create true benefits for both employees and the organizations? In this book, Edward Lawler shows how companies can "treat people right" by doing more than simply ensuring good working conditions and good pay. He shows how to build a special relationship between individuals and the organizations they work for-a relationship in which good performance at all levels of the organization pays off for both the company and the individual. The author details specific practices designed to keep employees satisfied but still motivated to continue improving their performance. These techniques include: developing a "brand" as an employer that attracts high achievers, selecting and developing the high achievers, crafting a leadership style that integrates and promotes these actions, and more. Lawler draws on examples from a wide range of companies such as Microsoft, Motorola, IBM, Ford, and others to show how these practices are already at work and successful in some of the world's most enduring organizations. Full of examples and a voice of true conviction, Treat People Right! is a must-have resource for anyone concerned about building and sustaining competitive advantage for the long term. Edward E. Lawler (Beverly Hills, CA) was named one of the country's leading management experts by BusinessWeek magazine. He is the author of over thirty books, and his articles have appeared in Fortune, the Harvard Business Review, and other national publications. He is Director of the Center for Effective Organizations at the University of Southern California (USC) and Professor of Management and Organization in the USC Marshall School of Business.
Treat People Right
₦ 19,770.00
₦ 19,970.00
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1%
Mba Series - Mergers & Acquisitions
This is the handy paperback edition of McGraw-Hill's One-Volume, "MBA-Level M & A Course". More than ever before, decision-makers in profitable, high-growth businesses and industries must keep on top of the latest M & A strategies and techniques. "Mergers & Acquisitions" will show you how to fully exploit today's myriad M & A opportunities, as you learn how to defend your firm against unwelcome takeover attempts. Hundreds of vital M & A issues are covered in depth, including: valuation and accounting methods; assessing strategic fit; legal and regulatory frameworks; merging corporate cultures; restructuring and financial engineering; and, postmerger integration.Affordable and transportable, this paperback edition of "Mergers & Acquisitions" - the popular McGraw-Hill guide based on UCLA's Executive Education M & A program - provides you with every word, chart, case study, and statistic found in the hardcover. Look to the McGraw-Hill "Executive MBA Series" for straight-talking, technique-filled books, written by front-line executive education professors and modeled after the programs of top business schools. The other paperback titles in the series include: "Sales Management", READ LESS & Accounting for Nonfinancial Managers", and "Corporate Strategy".
Relationship Marketing
This second edition of the text continues to develop the authors' philosophy of relationship marketing. The book reinforces and extends their analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This edition has new case materials and examples of best practice, and covers all the stakeholder markets, employees, suppliers, influencers, customers and consumers for which the relationshiop approach is critical
Relationship Marketing
₦ 17,819.00
₦ 17,999.00
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1%
Developing a Business Case
How do you decide on the best course of action for your company to take advantage of new opportunities? By building a business case. This book provides a framework for building a business case. You'll learn how to: Clearly define the opportunity you'll want to address in your business case Identify and analyze a range of alternatives Recommend one option and assess its risks Create a high-level implementation plan for your proposed alternative Communicate your case to key stakeholders
Developing a Business Case
₦ 15,246.00
₦ 15,400.00
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1%
Manager 3.0
Millennials mean business, and they are shaking up the workplace as they enter management roles for the very first time. They are tearing down the corporate ladder, communicating on the fly, and bringing play to work. Millennials are creative, big thinkers, and they will change the face of leadership - IF they can bridge the gap between the hierarchical management style of senior executives and the casual, more collaborative approach of their peers. "Manager 3.0" is the first-ever management guide for Millennials. They will master crucial skills such as dealing with difficult people, delivering constructive feedback, and making tough decisions - while gaining insight into the four generations in the workplace and how they can successfully bring out the best in each. Packed with interviews and examples from companies like Zappos, Groupon, Southwest Airlines, and Google, "Manager 3.0" will help these new managers enhance their unique talents while developing an effective leadership style all their own.
Manager 3.0
₦ 21,675.00
₦ 25,500.00
-
15%
Street Fighters Kate Kelly
The acclaimed New York Times bestseller-updated for the second anniversary of the collapse of Bear Stearns The fall of Bear Stearns in March 2008 set off a wave of global financial turmoil that continues to ripple. How could one of the oldest, most resilient firms on Wall Street go so far astray that it had to be sold at a fire sale price? How could the street fighters who ran Bear so aggressively miscalculate so completely? Expanding with fresh detail from her acclaimed front-page series in The Wall Street Journal, Kate Kelly captures every sight, sound, and smell of Bear's three final days. She also shows how Bear's top executives descended into civil war as the mortgage crisis began to brew.
Street Fighters Kate Kelly
₦ 15,741.00
₦ 15,900.00
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1%
Climate Change : What's Your Business Strategy? John G. Woody And Andrew J. Hoffman
Climate change is one of the most pressing challenges facing the world today. And increasingly, it's become a crucial business issue. How will you and your company respond? In Climate Change: What's Your Business Strategy? Andrew Hoffman and John Woody provide concise and reliable advice to help you answer this question. Drawing from their extensive experience working with organizations to address issues of environmental sustainability, the authors explain the impact of climate change on businesses and present a three-step process for developing an effective climate-change strategy: & Acirc; & middot; Determine your company's "carbon footprint" and the ways in which potential changes in policy and markets will affect how you position your products and services. & Acirc; & middot; Reduce your carbon footprint in ways that create new strategic advantages. & Acirc; & middot; Gain a seat at the policy-development table so you can begin influencing policy decisions that will affect your company. Packed with cogent advice and examples of how organizations in a wide range of industries are adopting this process, Climate Change is your playbook for strategically addressing a complex problem that no company can afford to ignore. From our Memo to the CEO series -- solutions-focused advice from today's leading practitioners.
101 Leadership Insights: Practical Tools, Tips, And Techniques For New And Seasoned Leader
Tools, Tips, and Techniques for the Leader on the Go Whether you lead in an office, a jobsite, a church, or a classroom, 101 Leadership Insights is a handy guidebook guaranteed to help you better handle the challenges and conundrums that come with being a leader. Written by bestselling author Bob Phillips and business owner Del Walinga, this book is packed with wisdom that will help you improve your skills as a manager, mentor, and communicator. This collection of short yet highly informative chapters takes on more than a hundred of the most common leadership issues, such as & hellip;
handling workplace conflict
maintaining a healthy work/life balance
recognizing red flags in unfamiliar situations
finding fulfillment even while working unsatisfying jobs
Featuring helpful personal checklists, solution-oriented questions, illuminating infographics, and valuable perspectives from well-known leaders, 101 Leadership Insights provides thoughtful and practical guidance that & rsquo;s readily available when you & rsquo;re in a pinch.
Revolutionary Wealth: How It Will Be Created And How It Will Change Our Lives
Since the mid-1960s, Alvin and Heidi Toffler have predicted the far-reaching impact of emerging technological, economic, and social developments on our businesses, governments, families, and daily lives. In REVOLUTIONARY WEALTH, they once again demonstrate their unparalleled ability to illuminate current trends and anticipate what they mean for the future. REVOLUTIONARY WEALTH focuses on how wealth will be created & mdash;and who will get it & mdash;in the twenty-first century. As the knowledge-based economy (a reality the Tofflers predicted forty years ago) continues to replace the industrial-based economy, they argue, money is no longer the sole determinate of wealth. The Tofflers explain that we are becoming a nation of & ldquo;prosumers, & rdquo; consuming what we ourselves produce, and argue that we have all taken on & ldquo;third jobs & rdquo; & mdash;work we unwittingly do without pay for some of the biggest corporations in the country. Using fascinating examples from our daily lives, they illustrate how our everyday activities & mdash;from parenting and volunteering to blogging, painting our houses, and improving our diets & mdash;contribute to a non-monetary economy that is largely hidden from economists. Writing with the same insight and clarity that made their earlier books bestsellers, the Tofflers present fresh, groundbreaking new ways of thinking about wealth.
Competency-based Recruitment And Selection
Much has been written on the various methods of recruiting and selecting staff, including how competencies, increasingly the building blocks of the recruitment and selection process, fit in. What, however, the personnel professional faced with recruiting wants to know is how to apply these mysterious methods.
This book aims to do just that. Specifically, it provides a step-by-step guide for the recruitment, selection and assessment of candidates and includes: * the best practice aspects of recruitment and selection * the practical considerations important when implementing a process * leading edge, unreported methods developed in the field.
HR managers will find this enlightening and instructive book enormously useful in their day-to-day functions. "For what is principally billed as a guide, the authors have provided a comprehensive and up to date collection of recruitment and selection practices with some valuable critiques of some of the more mysterious processes in use." Richard Donkin, Financial Times"Overall, it was refreshing to read a book that comes down firmly on their (competencies) side it forces you to take a fresh look at your current practices and to question how they are used." Sue Simons, People Management
The New Market Leaders: Who's Winning And How In The Battle For Customers
Presents an innovative series of benchmarks for ranking businesses and measuring success in the new economy, analyzes the practical strategies that exemplify winning companies, and assesses how these corporations use their customer base to shape business strategies and operations
Advertising Transformed: The New Rules For The Digital Age
Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Backed by case studies of Effie award winning campaigns from brands such as Evian, Mercedes and IBM, Advertising Transformed provides readers with the insights and expertise to meet the changing requirements of modern advertising and devise exciting campaigns that prove its continuing value.
Remote: Office Not Required
The classic guide to working from home and why we should embrace a virtual office, from the bestselling authors of Rework & ldquo;A paradigm-smashing, compulsively readable case for a radically remote workplace. & rdquo; & mdash;Susan Cain, New York Times bestselling author of Quiet Does working from home & mdash;or anywhere else but the office & mdash;make sense? In Remote, Jason Fried and David Heinemeier Hansson, the founders of Basecamp, bring new insight to the hotly debated argument. While providing a complete overview of remote work & rsquo;s challenges, Jason and David persuasively argue that, often, the advantages of working & ldquo;off-site & rdquo; far outweigh the drawbacks. In the past decade, the & ldquo;under one roof & rdquo; model of conducting work has been steadily declining, owing to technology that is rapidly creating virtual workspaces. Today the new paradigm is & ldquo;move work to the workers, rather than workers to the workplace. & rdquo; Companies see advantages in the way remote work increases their talent pool, reduces turnover, lessens their real estate footprint, and improves their ability to conduct business across multiple time zones. But what about the workers? Jason and David point out that remote work means working at the best job (not just one that is nearby) and achieving a harmonious work-life balance while increasing productivity. And those are just some of the perks to be gained from leaving the office behind. Remote reveals a multitude of other benefits, along with in-the-trenches tips for easing your way out of the office door where you control how your workday will unfold. Whether you & rsquo;re a manager fretting over how to manage workers who & ldquo;want out & rdquo; or a worker who wants to achieve a lifestyle upgrade while still being a top performer professionally, this book is your indispensable guide.
Remote: Office Not Required
₦ 14,850.00
₦ 15,000.00
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The Chimp Paradox: The Mind Management Programme To Help You Achieve Success, Confidence A
Do you sabotage your own happiness and success? Are you struggling to make sense of yourself? Do your emotions sometimes dictate your life? The Chimp Paradox is an incredibly powerful mind management model that can help you become a happy, confident, healthier and more successful person. Prof Steve Peters explains the struggle that takes place within your mind and then shows how to apply this understanding to every area of your life so you can: - Recognise how your mind is working - Understand and manage your emotions and thoughts - Manage yourself and become the person you would like to be The Chimp Mind Management Model is based on scientific facts and principles, which have been simplified into a workable model for easy use. It will help you to develop yourself and give you the skills, for example, to remove anxiety, have confidence and choose your emotions. The book will do this by giving you an understanding of the way in which your mind works and how you can manage it. It will also help you to identify what is holding you back or preventing you from having a happier and more successful life. Each chapter explains different aspects of how you function and highlights key facts for you to understand. There are also exercises for you to work with. By undertaking these exercises you will see immediate improvements in your daily living and, over time, you will develop emotional skills and practical habits that will help you to become the person that you want to be, and live the life that you want to live.
