Selling And Sales Management 8th Edition By David Jobber, Geoff Lancaster
Selling and Sales Management 8th Edition by David Jobber, Geoff Lancaster. The book Selling and Sales Management is a must for all "sales" person. It covers all aspect that a "sales" person should know, learn, retain and experience. Those with some sales experiences will immediately find concrete and real examples of their professional life.This is a highly recommended book for all "sales" people who intend to go at Management level.
Building An Empire by Brian Carruthers
Building an Empire:The Most Complete Blueprint to Building a Massive Network Marketing Business by Brian Carruthers Brian Carruthers has built one of the largest, most profitable downline teams in all of network marketing in the last decade. His success system helped his team grow to more than 350,000 distributors, including countless stories of lives being changed for the better by the incomes generated. Beyond the surface success of gaining wealth and living the dream lifestyle as an eight-figure income earner, Brian's alignment of personal goals with a greater purpose of helping to change lives has fueled his passion for this profession. Brian pours nearly 20 years of knowledge, experience, and wisdom from being in the field working with thousands of distributors into the pages of this groundbreaking book. Use it as your comprehensive manual/guidebook and you will save yourself from going down the wrong paths , avoid the pitfalls that stop many networkers in their journeys, and cut years off your learning curve. Applying the wisdom from this book will make you more effective, more profitable, and you will have more fun on your rise to the top while you are BUILDING YOUR EMPIRE! About the Author Prior to becoming the pace-setter for the 300,000+ associates in his network marketing business, Brian enjoyed a successful career in real estate. I was working 6-7 days a week, 8 to faint, in real estate. I was making good money, but had no time freedom. When I saw the network marketing model, I recognized there might be a better path for me. In under three years, by the age of 30, Brian made his first million dollars in his network marketing business. He went on to build an empire that has generated a 7-figure annual income for more than ten straight years. Brian Carruthers has become a success coach, helping people to dream again ... then helping them to achieve their dreams. He has already helped thousands of his business associates to become successful business owners, get out of the corporate world rat-race, and begin to spend real time with their families doing the things that are really important to them. Brian loves to help people, and gives of himself to that end every day. What s special about Brian is that he is still in the trenches with people. He didn t get to the top and then become a manager of people, but rather he chooses to keep leading from the front by true example. You won t hear Brian teaching theories he heard from others. Instead you will hear him say, Here s what worked that I just did this morning. Don t worry about the money, Brian says. Help enough people get what they want out of life, and you will be taken care of in a big way. Just keep investing in yourself, and encourage others to do the same. Brian explains that those who have the hunger to learn, grow, and become better will find what they need to win. Seeking knowledge from the masters is imperative. Brian sought out the very best in his field and industry, learned from them, then applied those principles and philosophies to develop the fastest growing and most successful team of entrepreneurs in the U.S. Brian has been touted by national organizations and business publications as the real deal (see Home Business magazine). His three books in the last four years have all become best sellers. Becoming such a success by this young age was not just a dream, it was his expectation. What you expect happens , adds Brian. Now Brian s goal is to create thousands of new success stories. As our profession grows, and the people in it grow, so will their incomes.
Ca$hvertising: How To Use More Than 100 Secrets Of Ad-agency Psychology To Make Big Money
CASHVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman FACT: Your brain is being controlled-and you don't even know it.Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services.But what are these principles? How do they work? And how can you use them in your own advertising?Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:* How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret.* Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably.* How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage.* How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.* What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level.* How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services.* Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.)* Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet.* How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads.* Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in.* How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior.* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.* How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.)* Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this?* 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic.* How to Cause People to Mentally Demonstrate Your Products... Before They Buy.* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.* "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight.* Typestyles that Actually REDUCE Readership--Are you using them?* This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it?* Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it?* The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist.* And Much More
Magnetic Marketing By Dan Kennedy
How To Attract A Flood Of New Customers That Pay, Stay, and Refer. Magnetic Marketing is a radical, dramatically different sea change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a & ldquo;change movement & rdquo; that has established itself in over 136 different niches, business categories, industries and professions, but is still also a & ldquo;best kept secret & rdquo; its practitioners are in a & ldquo;secret society. & rdquo; It and only it offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well proven strategies dating from the turn of the century to the present. No academic theories, no vague & ldquo;ideas & rdquo;, no fads. No BS! The makings of a system for your business & rsquo;s sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it.
Harvard Business Review On Finding & Keeping The Best People
Is your company's top talent jumping ship as good replacements become harder to get?If you need the best practices and ideas for winning the race for talent - but don't have time to find them - this book is for you. Here are 11 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Look for good people in all the right places- Interview more effectively- Make - and keep - compelling promises to candidates and employees- Mitigate the risks of hiring stars from other companies- Coach and mentor to shore up commitment- Stretch promising employees' responsibilities- Rotate high performers into a variety of teams- Reverse the female brain drain
Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, And Refer
Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer by Dan S. Kennedy MAGNETIC MARKETING is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a & ldquo;change movement & rdquo; that has established itself in over 136 different niches, business categories, industries and professions, but is still also a & ldquo;best kept secret & rdquo;-its practitioners are in a & ldquo;secret society. & rdquo; It-and only it-offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague & ldquo;ideas & rdquo;, no fads. No BS! The makings of a system for your business & rsquo;s sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com About the Author THE PRINCIPAL AUTHOR, CREATOR OF MAGNETIC MARKETING, DAN KENNEDY is a celebrated direct marketing and direct-response advertising strategic advisor to countless companies grown from the ground up to tens of millions and even over a billion dollars. But his passion is for the Main Street small business owner; the butcher, baker and candlestick maker; the solo practitioner; those he deems the unsung heroes of the economy. He is a multimillionaire serial entrepreneur himself, an author of more than twenty popular business books, and a sought after speaker whose career has included nine years on the #1 seminar tour in America, with audiences from fifteen thousand and up, repeatedly sharing those stages and others with celebrity entrepreneurs like Debbi Fields (Mrs. Fields Cookies), Ben & Jerry, Donald Trump and Gene Simmons (KISS), former US Presidents including Ronald Reagan, and top business speakers Zig Ziglar, Brian Tracy and Tom Hopkins.
The Psychology Of Selling - Increase Your Sales Faster And Easier Than You Ever Thought
Double and triple your sales-in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
