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Marketing Magic + Customer Service + Advertizing Book Bundle

Marketing Magic In the competitive nineties, entrepreneurs, America's fastest growing professional group, will need to master a wide range of marketing strategies and tactics in order to grow and increase their most valuable asset-their customer base. Marketing Magic provides the action-oriented strategies that help you attract new customers and keep the ones you have. Packed with over 400 ideas that can be implemented immediately and at little cost, Marketing Magic shows how to: Find market and customers that fit the business plan Develop and promote your product's competitive advantage Create exciting marketing communications through print, radio, and television Improve prospect-to-customer conversion rates As an added bonus, a special appendix provides the entrepreneur with the author's personally-created Marketing File Drawer, which includes a wide array of marketing actions in concise, easy-to-use form. Advertising Without an Agency Made Easy An effective advertising strategy is essential to stand out from the crowd. Yet time and money limitations make it difficult for entrepreneurs to get the professional help that is often sorely needed. Advertising expert Kathy J. Kobliski comes to the rescue with Advertising Without an Agency Made Easy. Sharing invaluable insight into the entire advertising process with the most up-to-date information, she instructs direct advertisers how to do it better by doing it on their own. Revealing industry secrets and cost-cutting strategies, this essential guide has something to offer business owners at all levels of experience. After a careful examination of a variety of mediums, readers will be equipped with the knowledge needed to make informed advertising decisions regarding television, radio, print, direct mail, outdoor billboards, transit and the Internet. Through hands-on techniques and easy-to-use worksheets, even those with no previous experience will be able to begin the process by immediately applying what they have learned. For small business owners who feel overwhelmed by the costly and confusing aspects of advertising, this do-it-yourself guide offers an easy and inexpensive step-by-step approach to launching a successful campaign Customer Service Made Easy Most towns have one--a legendary local business that consistently attracts people from miles around. It's the place that the locals proudly bring visiting relatives and friends to, the place that's always jumping with turbocharged workers and lines of delighted customers, even while nearby competitors are struggling just to stay in business. It's a "flashpoint" business: one where employee and customer excitement catch fire and fuel each other. Want to turn your business into a flashpoint business? This book will teach you exactly how to ignite the spark. Motivate employees to go the extra mile for customers Encourage employees to brainstorm and implement their own innovative customer service ideas Make positive customer feedback a powerful antidote to employee apathy Use "time-release motivators" to sustain the excitement Follow this book's simple yet powerful formula to create a more customer-focused culture--and gain the competitive upper hand

Work Out Performance Management: Notes And Worked Examples, 4th Edition By Ade Omolehinwa

Work Out Performance Management: Notes and Worked Examples, 4th Edition (2021) by Ade Omolehinwa Work Out Performance Management: Notes and Worked Examples, 4th Edition (2021) contains all the essential information you need to succeed in performance management of the Institute of Chartered Accounts of Nigeria and other professional accountancy examinations like ACCA and CIMA. It will also benefit undergraduate and postgraduate students who are preparing for accounting examinations.

Harvard Business Review Book Bundle

Since 1922, Harvard Business Review has served as an unrivaled source of information and means for communication within the business world. The research-based books keeps you up to date on the latest trends, people and practices that are defining the corporate realm. The Books provide invaluable insight on the ideas that shape the different sectors of business. Readers of Harvard Business Review get an up-close-and-personal look at prominent business professionals. Learn how the CEO of a large company strategizes and discover the logic behind his business incentives. Get tips from industry insiders on what you should consider implementing into your business plan and learn about the best ways to navigate in the current economic landscape. With great book reviews, case studies, and in-depth articles on how to better manage your business, Harvard Business Review is the ultimate companion for the business-minded individual.0.2

The Essential Drucker

Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices and principles affect the performance of organizations, individuals, and society, there is The Essential Drucker & mdash;an invaluable compilation of essential materials from the works of a management legend. Containing twenty-six core selections, The Essential Drucker covers the basic principles and concerns of management and its problems, challenges, and opportunities, giving managers, executives, and professionals the tools to perform the tasks that the economy and society of tomorrow will demand of them.

Fundamentals Of Project Management Fourth Edition By Joseph Heagney

With sales of more than 160,000 copies, Fundamentals of Project Management has helped generations of project managers navigate the ins and outs of every aspect of this complex discipline. Using a simple step-by-step approach, the book is the perfect introduction to project management tools, techniques, and concepts. Readers will learn how to: develop a mission statement, vision, goals, and objectives; plan the project; create the work breakdown structure; produce a workable schedule; understand earned value analysis; manage a project team; and control and evaluate progress at every stage. Fully updated based on the latest version of the Project Management Body of Knowledge (PMBOK[registered]), the fourth edition contains new information and expanded coverage on the project risk plan; the change control process; the concept of the project manager as leader; and more. This up-to-the-minute guide is filled with tips and techniques for planning and executing projects on time, on budget, and with maximum efficiency.

Performance Management, 6th Edition by Adeniyi A. Adeniji

Performance Management, 6th Edition by Adeniyi A. Adeniji This book features: Illustration Questions Examination Questions Cases and Solutions This textbook is authoritative, comprehensive and up-to-date. It provides readers with a simplified and pragmatic approach towards the understanding of performance management, concepts and applications. It is designed for those with little or no knowledge of the subject matter. It is particularly relevant to those studying for the examinations of ACA, ACCA, ICA, ICAN, etc. In addition, managers and decision makers in both public and private sectors of the economy who desire performance knowledge in the areas of planning, controlling and decision making will find the book handy. It is also useful for those studying Management Accounting at the Polytecnics and universities level.

Management Cases - Revised Edition - Peter F. Drucker

The companion to Drucker's seminal work Management, completely revised and updated Management Cases, Revised Edition is a collection of thought-provoking case studies & acirc; & euro; & rdquo;each a timeless a representative of a challenge that all managers will face at some point in their careers. Longtime Drucker colleague, collaborator, and eminent management professor Joseph A. Maciariello has organized the material to be used in conjunction with Management, Revised Edition, making the book particularly useful in undergraduate, MBA, and executive education classrooms. It contains fifteen completely new cases written especially for this edition plus another thirty-five revised and updated cases, ensuring that the book provides comprehensive coverage of the most important management dilemmas and most timeless leadership wisdom. An essential resource for business students and working professionals alike, the book will help readers test and hone their management skills.

HBR’s 10 Must Reads Leadership Collection - 4 Books

Becoming a great leader takes work. This collection from Harvard Business Review offers the ideas and strategies to help get you there. The HBR & rsquo;s 10 Must Reads Leadership Collection (4 Books) includes the popular books HBR & rsquo;s 10 Must Reads on Leadership, HBR & rsquo;s 10 Must Reads on Managing Yourself, HBR & rsquo;s 10 Must Reads on Strategy, and HBR & rsquo;s 10 Must Reads on Emotional Intelligence. This unique compilation offers insights from world-class experts on the topics most important to your success as a leader & mdash;how to inspire others and improve team performance, how to galvanize your organization & rsquo;s strategy development and execution, and the best ways to chart your own path to professional success. The collection includes forty articles selected by HBR & rsquo;s editors from renowned thought leaders including Michael Porter, Peter Drucker, John Kotter, Daniel Goleman, W. Chan Kim, and Ren & eacute;e Mauborgne, as well as the bonus award-winning article & ldquo;How Will You Measure Your Life? & rdquo; by Clayton Christensen. It & rsquo;s time to transform yourself from a good manager into a great leader. The HBR & rsquo;s 10 Must Reads Leadership Collection will help you do just that & mdash;and will become an invaluable addition to your management toolkit.HBR & rsquo;s 10 Must Reads series is the definitive collection of ideas and best practices for aspiring and experienced leaders alike. These books offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Clayton Christensen, Peter Drucker, Rosabeth Moss Kanter, John Kotter, Michael Porter, Daniel Goleman, Theodore Levitt, and Rita Gunther McGrath.

The E-myth Bundle

Michael E. Gerber is a true legend of entrepreneurship. INC. magazine called him "the World's #1 Small Business Guru." He is the Co-Founder and Chairman of Michael E. Gerber Companies & mdash;a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy & mdash;a company that transforms the way small business owners grow their companies and which has evolved into an empire over its history of nearly three decades.

The Essential Drucker - The Best of Sixty Years of Peter Drucker's Essential Writings

The Best of Sixty Years of Peter Drucker's Essential Writings on Management. Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices and principles affect the performance of organizations, individuals, and society, there is "The Essential Drucker" & mdash;an invaluable compilation of essential materials from the works of a management legend. Containing twenty-six core selections, "The Essential Drucker" covers the basic principles and concerns of management and its problems, challenges, and opportunities, giving managers, executives, and professionals the tools to perform the tasks that the economy and society of tomorrow will demand of them