Business Research Methods With Student Cd-rom
Cooper and Schindler's Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consults and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
The Ideas Book: 50 Ways To Generate Ideas More Effectively By Kevin Duncan
The Ideas Book: 50 Ways to Generate Ideas More Effectively by Kevin Duncan Ideas are the fuel of business-it only takes one good one to make a difference. Distilled into this single, handy-sized volume are 50 of the most useful diagrams and visual techniques, many of which are used by consultants, academics, MBA students and smart managers globally to help them think of and create great ideas. Structured into five key parts (preparing to create ideas; generating ideas; generating more ideas; judging ideas; enacting ideas), the 50 diagrams are each visually presented and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations. LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed. About the Author Kevin Duncan is a business advisor, marketing expert and the author of several successful business books, including the bestselling The Diagrams Book (LID). He previously worked in the communications and advertising sector for over 25 years.
