Growth Hacker Marketing By Ryan Holiday
A Primer on the Future of PR, Marketing, and Advertising.
Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions & mdash;with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they & rsquo;re primed to generate explosive reactions.Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
My Entrepreneurship Journey
Austin Avuru & rsquo;s My Entrepreneurship Journey is better read as a narrative of & ldquo;how to build, grow and sustain an upstream oil company & rdquo;, than as a mere memoir on building businesses. The book abounds with the usual stories of becoming, but its key strengths lie in its rich anecdotal material about dodging regulatory bullets and understanding how government officials think in a rentier sector like oil and gas, especially in the Third World.
My Entrepreneurship Journey
₦ 9,900.00
₦ 10,000.00
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1%
Organizational Communication Fifth Edition By Katherine Miller
Organizational Communication Fifth Edition by Katherine Miller.
This book presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consistent use of examples and case studies result in a text that you'll find easy to understand.
E-commerce And Mobile Commerce Technologies By Dr. U.s Pandey
Section A: Basic Of E-Commerce And Its Application 1. Introduction To E-Commerce 2. Business Models Of E-Commerce 3. B2B E-Commerce And Edi 4. Business Applications Of E-Commerce Section B: Technologies For E-Commerce 5. E-Commerce Technology 6. Electronic Payment Systems 7. Security Issues In E-Commerce 8. Role Of Social Media In E-Commerce Industry Section C: M-Commerce And Its Implementation 9. Mobile Commerce And Wap 10. Mobile Commerce Risk, Security And Payments Methods 11. Mobile Money-Infrastructure And Fraud Prevention For M-Payment Section D: Legal Issues 12. Legal And Ethical Issues 13. Cyber Laws 14. Webhosting Section E: Online Marketing And Website Designing 16. Search Engine Optimization (Seo) 17. Tools For Website Design Section F: Security Issues In E-Commerce 18. Few Security Guidelines For Developing E-Commerce Applications 19. E-Commerce Testing Process Section G: Current Trends In E-Commerce 20. Current Trends In Electronic World
Branding That Means Business: How To Build Enduring Bonds Between Brands, Consumers And Ma
A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it & rsquo;s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn & rsquo;t the first to come to mind, they & rsquo;ll click that button and it & rsquo;ll be delivered by someone else. So how do you make sure your brand connects with consumers? Branding that Means Business draws from the authors & rsquo; experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.
Model Business Letters, Emails And Other Business Documents Sixth Edition By Shirley T.
Model Business Letters, Emails and Other Business Documents Sixth Edition by Shirley Taylor N3500. For anyone who wants to communicate effectively in business. this is your complete reference guide for any form of written communication Packed with over 500 sample documents.. over 100 tips for better business writing and useful templates you can apply to your writing immediately. Model Business Letters will help you put the key rules of good business writing into action.
International Trade By Jonathan Reuvid & Jim Sherlock
International Trade by Jonathan Reuvid, Jim Sherlock.
International Trade provides a thorough understanding of the issues involved in developing and managing overseas trade. Aimed at those studying for professional qualifications as well as practitioners involved in export and international trade, it combines & ldquo;textbook & rdquo; information with accessible guidelines for best practice. This edition includes new material on EU and US law and on major markets such as China.
Opening with a description of the structure of the global economy and the dynamics governing world trade, the book covers an array of topics including: international marketing, legal issues, customs control, risk management and export finance.
How To Prepare A Business Plan By Edward Blackwell
How to Prepare a Business Plan by Edward Blackwell.
A good business plan is the best means of impressing potential financial backers. Indeed, without such a plan no bank or venture capital house will consider a loan for start-up or expansion.
How to Prepare a Business Plan describes the best way to prepare a business plan that will get the financial backing needed. Now updated with case studies and information on technology and the internet, it includes cash flow forecasts and sample business plans, as well as advice on expanding a business, planning the borrowing and monitoring business progress. Every new business needs a comprehensive and detailed plan if it is to survive. How to Prepare a Business Plan helps aspiring entrepreneurs take this step.
Myths Of Pr - All Publicity Is Good Publicity And Other Popular Misconceptions
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping start-up owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR and grant listeners insight into why these myths have endured in spite of clearly demonstrable evidence to the contrary.
By exploring topics that listeners will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal listen that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
Content Marketing In A Week
Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online. In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing.
Content Marketing In A Week
₦ 16,660.00
₦ 17,000.00
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2%
The Business Of Being Social: A Practical Guide To Harnessing The Power Of Facebook- Twitter
The Business of Being Social is a step-by-step guide to using social media to grow both your business and brand. Full of international examples, covering every aspect of social media with practical advice on Twitter, Facebook, YouTube and LinkedIn, plus driving traffic to your web site, engaging with customers and building a community.
The Bezos Blueprint: Communication Secrets Of The World's Greatest Salesman
The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like Ted.Jeff Bezos is a dreamer who turned a bold idea into the world & rsquo;s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world & rsquo;s largest employers.The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon & rsquo;s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers.The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.
Fix This Next By Mike Michalowicz
From Mike Michalowicz, the author of Profit First, Clockwork, and The Pumpkin Plan, comes the ultimate diagnostic tool for every entrepreneur.
The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent - but there's no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.
Fortunately, Mike Michalowicz has a simple system to help you eradicate these frustrations and get your business moving forward, fast. Mike himself has lived through the struggles and countless distractions of entrepreneurship, and devoted years to finding a simple way to pinpoint exactly where to direct attention for rapid growth. He figured out that every business has a hierarchy of needs, and if you can understand where you are in that hierarchy, you can identify what needs immediate attention. Simply fix that one thing next, and your business will naturally and effortlessly level-up.
Over the past decade, Mike has developed an ardent following for his funny, honest, and actionable insights told through the stories of real entrepreneurs. Now, Fix This Next offers a simple, unique, and wildly powerful business compass that has already helped hundreds of companies get to the next level, and will do the same for you. Immediately.
Pr In A Week (teach Yourself)
The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!