True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results
Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers.
Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization. A blueprint for businesses of all types and sizes, True Alignment reveals how to:
- Decipher customer expectations
- Define the brand as a solution to the customer's needs
- Turn the unique selling proposition into the mission
- Create a company culture where everyone is aligned to this vision--and responsible for living the brand promise
- And more
Whether you're a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in today's complex and rapidly changing business environment.
A unique reference for anyone involved in import, export, transportation, and the associated documentation. There are, of course, a huge number of codes and regulations governing international trade finance, many laid down in ICC documentation. This dictionary picks up hundreds of technical terms contained within this documentation and provides a simple explanation of each
Creative Capitalism began as a first-of-its-kind online conversation that engaged the world's finest minds with this controversial idea. Now compiled and edited by Michael Kinsley,this book bring together Nobel laureates,U.S cabinet secretaries,and more than fourty distinguished contributors in a spirited debate about the task of making money while making the world a better place.
300 thought-proking pages.Michael kinsley is a columnist for The Atlantic,past editor of The new Republic and Harper's,editorial and opinion editor of Los Angeles Times,American editor of The Economist,and founding editor of Slate.
Working The Cloud: The Ultimate Guide To Making The Internet Work For You & Your Business
Working The Cloud is the ultimate business guide to internet.TV's technology expert Kate Russell shows you where to look for free online tools to help you run any kind of business,making it more productive and helping you to build a community,engage with customers and make the most of social media
The Small Business Owner's Guide To A Good Night's Sleep
Finally, owners of small businesses have a practical book that can prepare them for the most common and destructive crises they face. Even problems that would be "small" to a larger company can be disastrous for a small one. Entrepreneurs know this, but many balk at the prospect of crisis planning because it seems endless and overwhelming.
Debra Traverso shows business owners how to best use their limited time and resources to address the most important potential threats to their businesses. By laying basic groundwork for crisis planning and zeroing in on the most likely, most damaging problems, owners can stay a step ahead of the disruptions that plague their peers.
This book covers preventive measures for bullet-proofing a business and explains what to do if a crisis has already struck. It offers a wealth of information in an easy-to-browse format, including proven checklists, examples, case studies, and resources. A "Vulnerability Identification Form" helps the business owner conduct the kind of risk analysis that a large company would typically perform.
Best of all, these strategies are ready to implement immediately, because they don't revolve around 500-page contingency plans and big emergency response teams
Advertising Without an Agency Made Easy By Kathy J. Kobliski
An effective advertising strategy is essential to stand out from the crowd. Yet time and money limitations make it difficult for entrepreneurs to get the professional help that is often sorely needed. Advertising expert Kathy J. Kobliski comes to the rescue with Advertising Without an Agency Made Easy. Sharing invaluable insight into the entire advertising process with the most up-to-date information, she instructs direct advertisers how to do it better by doing it on their own. Revealing industry secrets and cost-cutting strategies, this essential guide has something to offer business owners at all levels of experience. After a careful examination of a variety of mediums, readers will be equipped with the knowledge needed to make informed advertising decisions regarding television, radio, print, direct mail, outdoor billboards, transit and the Internet. Through hands-on techniques and easy-to-use worksheets, even those with no previous experience will be able to begin the process by immediately applying what they have learned. For small business owners who feel overwhelmed by the costly and confusing aspects of advertising, this do-it-yourself guide offers an easy and inexpensive step-by-step approach to launching a successful campaign.
The Secrets To Writing A Successful Business Plan By Hal Shelton.
The Secrets to Writing a Successful Business Plan: A Pro Shares a Step-by-Step Guide to Creating a Plan that Gets Results by Hal Shelton will open your eyes to insider tips, hints, and techniques for creating a winning business plan. Nearly 50 percent of new businesses fail within five years. A well thought-out business plan can dramatically turn the odds in your favor. With this easy-to-follow guide, you will:
- Discover why you need a business plan and the best style for you.
- Receive step-by-step guidance for creating each section of your plan.
- Write your plan as you go using worksheets in every chapter.
- Get proven strategies for obtaining bank loans and attracting investors.
- Spend less time writing your plan and more time setting up your business.
- Learn how to create a business plan for a nonprofit.
Are you planning to start a business, grow an existing business, or start a nonprofit? Wherever you are in your journey, you have a need to develop the knowledge and plans to guide you to a successful business operation. While this learning and planning process takes many forms, shapes, and levels of intensity, it is all considered part of the business planning process. If you are in any of the above stages with your business, this book is written for you. It is for entrepreneurs who are thinking of starting a small business or nonprofit, and for small business owners who want to grow an existing business or solve an operating problem.
This book will also help if you are looking for assurance that you are headed in the right direction, seeking help with a section of your business plan that you do not understand, feeling that a section of your business plan is not robust enough and want pointers, or wanting to learn where and how to apply for funding.
"The Secrets to Writing a Successful Business Plan" is packed with actionable advice and real-life examples from Shelton & rsquo;s experience as a senior executive.
Michael LeBoeuf, a foremost business consultant, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life.
Management Process And Functions By Michael Armstrong 1995
The framework of management -- The nature of managerial work -- The managerial environment -- Management processes -- Managerial practices and skills -- The management of time -- The management of performance -- The management of stress -- Managing one's career -- Working for other people -- Working in a group -- Managing change -- Communicating skills -- Interpersonal skills -- Organization structure and development -- Corporate culture -- Organization functions -- Strategic planning -- The social responsibilities of business
NEW from the bestselling HBR & rsquo;s 10 Must Reads series.To innovate profitably, you need more than just creativity. Do you have what it takes?If you read nothing else on inspiring and executing innovation, read these 10 articles. We & rsquo;ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: & bull; Decide which ideas are worth pursuing & bull; Innovate through the front lines & mdash;not just from the top & bull; Adapt innovations from the developing world to wealthier markets & bull; Tweak new ventures along the way using discovery-driven planning
Built To Last - Successful Habits Of Visionary Companies
Built To Last: Successful Habits Of Visionary Companies
This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?"What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked?
Management By Stephen P. Robbins - Eleventh Edition - 2013 - Paperback
Robbins and Coulter's best-selling text demonstrates the real-world applications of management concepts and makes management come alive by bringing real managers and readers together. As it successfully integrates the various functions of management, the book establishes a dialogue with managers from a variety of fields. The authors examine managerial issues concerning defining the manager's terrain, planning, organizing, leading and controlling. For managers of all kinds.This is a specially adadpted edition of an established title widely used by colleges and universities throughout the world and may not lawfully be sold in the USA or Canada.Person published this exclusive edition solely for the benefit of students outside the United States and Canada,and if you purchased this book within the United States or Canada you should be aware that it has been illegally imported without the permission of the Publisher or the Author.