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Rehmie.com.ng
Covert Cows And Chick-fil-a: How Faith, Cows, And Chicken Built An Iconic Brand
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company & rsquo;s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success
Rehmie.com.ng
The Hard Thing About Hard Things: Building A Business When There Are No Easy Answers
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup-practical wisdom for managing the toughest problems business school doesn & rsquo;t cover, based on his popular ben & rsquo;s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he & rsquo;s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.
Rehmie.com.ng
Leading Business Change For Dummies
Direct change expertly and lead your business to success Change is natural and good, but it can incite fear if not managed properly. Leading Business Change For Dummies arms mid- to senior-level managers with trusted guidance on leading, managing, responding to, and implementing change in the workplace. Packed with helpful advice and straightforward information, it gives you the skills needed to recognize the need for organizational change, deal with unexpected change, properly communicate a vision, prepare for structural change such as Mergers & Acquisitions, and address emotional responses to downsizing. Leading Business Change For Dummies serves as the ultimate roadmap for integrating and consolidating a multitude of personnel and organizational change initiatives. With tools for managing stress levels and advice on gathering and sharing information during times of transition, Leading Business Change For Dummies covers everything you need to know to achieve successful leadership in a challenging work environment. Sound, practical guidance on how to understand, lead, and manage change in the workplace Covers operational and cultural elements that can ultimately affect the success of a transaction over time Information and tips for implementing change in the workplace If you're one of the thousands of managers who face change every day, Leading Business Change For Dummies has you covered.
Leading Business Change For Dummies
Leading Business Change For Dummies
₦ 18,810.00 ₦ 19,000.00 -1%
Rehmie.com.ng
Climate Change : What's Your Business Strategy? John G. Woody And Andrew J. Hoffman
Climate change is one of the most pressing challenges facing the world today. And increasingly, it's become a crucial business issue. How will you and your company respond? In Climate Change: What's Your Business Strategy? Andrew Hoffman and John Woody provide concise and reliable advice to help you answer this question. Drawing from their extensive experience working with organizations to address issues of environmental sustainability, the authors explain the impact of climate change on businesses and present a three-step process for developing an effective climate-change strategy: & Acirc; & middot; Determine your company's "carbon footprint" and the ways in which potential changes in policy and markets will affect how you position your products and services. & Acirc; & middot; Reduce your carbon footprint in ways that create new strategic advantages. & Acirc; & middot; Gain a seat at the policy-development table so you can begin influencing policy decisions that will affect your company. Packed with cogent advice and examples of how organizations in a wide range of industries are adopting this process, Climate Change is your playbook for strategically addressing a complex problem that no company can afford to ignore. From our Memo to the CEO series -- solutions-focused advice from today's leading practitioners.
Rehmie.com.ng
Jewish Wisdom For Business Success
Lessons from the Torah and Other Ancient Texts. Sacred Jewish texts such as the Torah and the Kabbalah have long been considered repositories of some of the greatest wisdom ever assembled. Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice. Using real-world business situations as illustrative examples, this book reveals a four-thousand-year-old blueprint for success. Readers will find practical insights on: conquering fear, harnessing will power, removing ego from the equation, mastering negotiation techniques, dealing with failure, utilizing spiritual entrepreneurship, harvesting the power of positivity and finding the right balance of character traits to succeed in any career or business venture. The ancient Jewish writings contains a breadth of knowledge anyone can use, in business and in life. This enlightening and practical guide gives readers the wisdom and direction to succeed in business.
Jewish Wisdom For Business Success
Jewish Wisdom For Business Success
₦ 3,465.00 ₦ 3,500.00 -1%
Rehmie.com.ng
The Retail Champion
Learn how to BE a retail champion! All the knowledge and skills you need to make your retail business a scalable, saleable enterprise.The Retail Champion 10 steps to retail success is aimed at every small retailer who is serious about growing their business. Clare Rayner, who is known as The Retail Champion, has developed a practical ten step methodology that helps retail business owners to create their own unique action plan and to design their success template. The 10 steps to retail success methodology enables retailers to develop robust and repeatable processes and systems in order to become scalable, saleable businesses. Throughout this book Clare Rayner will give you the tools, techniques and motivation you need to thrive in the highly competitive retail market. As an added bonus, when you buy this book you will be given exclusive, client-only access to a whole range of downloadable resources such as business plan, range plan, promotional plan and cash flow plan templates that will put you on the fast-track to success
The Retail Champion
The Retail Champion
₦ 18,810.00 ₦ 19,000.00 -1%
Rehmie.com.ng
The Business Coach By Bradley Sugars
The Business Coach (Instant Success Series) by Bradley Sugars Put yourself in the hands of the Business Coach-and run your business like a champion! Follow along as the Coach demonstrates how to successfully navigate the challenges and recognize the opportunities business owners face every day. The Business Coach uses strategies developed by Sugars and the business coaches at Action International, who have helped nearly a million business owners worldwide realize their dreams. You'll learn: The story of business basics for beginning and experienced business owners How to pinpoint problem areas, develop winning strategies, and measure your progress The secrets to true financial freedom by building a successful company that runs itself Get real results right now when you discover all that Instant Success has to offer! Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training
The Business Coach By Bradley Sugars
The Business Coach By Bradley Sugars
₦ 6,440.00 ₦ 7,000.00 -8%
Rehmie.com.ng
From Storeroom To Boardroom: How Integrity And Courage Shape Global Business
What does it really take to succeed in business in the developing world? One man & rsquo;s remarkable journey from a rural Nigerian village to a top job in a global corporation reveals the challenges, the opportunities and the issues we must all face up to if we & rsquo;re to create positive organizational and societal impact, equality and equity in global business. Babs Omotowa has spent his life rejecting the status quo. His own career disproves the unthinking perception that Africans underperform in global businesses, and his insistence that bigger societal issues such as community development, corruption, transparency and pollution belong on the corporate agenda alongside market and production target has revolutionized big business & rsquo;s approach to the developing world. From government agency blockades due to his refusal to pay an illegal levy, to the fallout from his resistance to paying $2bn to fund elections, to bringing transparency to oil spills and revenues to government, to creating strategic master-planning for community development and to taking tough stance to address corruption issues, his story exposes the challenges of big businesses in developing countries and reveals a better way for multinational companies to navigate these challenges: with integrity and courage.
Rehmie.com.ng
Strategic Management: Awareness & Change 6th Edition
The new edition of Strategic management by Thompson and Martin is essential reading for all students of strategy at undergraduate, diploma and MBA level. Maintaining the traditional analysis, formulation and implementation framework, the sixth edition has been revised and updated to include modern strategy topics such as the Blue Ocean strategy, as well as new cases throughout the text which have been expertly prepared by ECCH case tutor, John Thompson. New experiential activity can be found at the end of every chapter to offer students a more applied and in-depth learning experience.
Strategic Management: Awareness & Change 6th Edition
Strategic Management: Awareness & Change 6th Edition
₦ 38,411.00 ₦ 38,799.00 -1%
Rehmie.com.ng
Jewish Wisdom For Business Success
Sacred Jewish texts such as the Torah and the Kabbalah have long been con-sid-ered repositories of some of the greatest wisdom ever assembled. Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice. Using real-world business situations as illustrative examples, this book reveals a four-thousand-year-old blueprint for success. Readers will find practical insights on: conquering fear - harnessing will power - removing ego from the equation - mas-tering negotiation techniques - dealing with failure - utilizing spiritual entre-preneurship - harvesting the power of positivity - and finding the right balance of character traits to succeed in any career or business venture The ancient Jewish writings contain a breadth of knowledge anyone can use, in business and in life. This enlightening and practical guide gives readers the direction they need to make it work for them
Jewish Wisdom For Business Success
Jewish Wisdom For Business Success
₦ 6,440.00 ₦ 7,000.00 -8%
Rehmie.com.ng
Competition Demystified - A Radically Simplified Approach To Business Strategy - Hardcover
Since 1980, Michael Porter & rsquo;s classic Competitive Strategy has provided the methodology that most big companies use for strategic analysis. But now, distinguished Columbia Business School professor Bruce Greenwald offers a bold new theory of competition & mdash;a theory that is far simpler than Porter & rsquo;s and much easier for strategic planners to apply in the real world.Porter identified a complex five-force model for studying competition in any market. But Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entry & mdash;through customer captivity, lower production costs, or economies of scale & mdash;it can manage these advantages, anticipate competitors & rsquo; moves, or achieve stability through bargaining and cooperation.Greenwald draws on game theory to explain what you should do if barriers to entry are strong, weak, or nonexistent. He covers a wide range of examples, from retail to telecommunications to auction houses. And his lessons can be applied whether your business is dominated by a single huge player, a handful of roughly equal players, or no one at all.Competition Demystified will give executives and strategic planners an indispensable new way to exploit competitive advantage and achieve exceptional profits. It is destined to become a management classi
Rehmie.com.ng
Idea Flow - Paperback
The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered. Every business problem is, finally, an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations. Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to:-- Establish a brief daily creativity practice-- Develop thousands of great ideas on demand-- Run cheap, fast tests to determine which ideas will work-- Persuade your team and organization on the importance of centering ideaflow Publisher & rlm; : & lrm; Ebury Edge (January 1, 2019)Language & rlm; : & lrm; EnglishPaperback & rlm; : & lrm; 100 pagesISBN-10 & rlm; : & lrm; 1529146232ISBN-13 & rlm; : & lrm; 978-1529146233Dimensions & rlm; : & lrm; 6.02 x 0.87 x 9.21 inches
Idea Flow - Paperback
Idea Flow - Paperback
₦ 7,523.00 ₦ 7,599.00 -1%
Rehmie.com.ng
20/20 Hindsight - From Starting Up To Successful Entrepreneur
In his forward for 20/20 Hindsight, Sir Richard Branson sums up the central hurdle presented to books about entrepreneurship: Since entrepreneurship is often about not following the book, how can a book tell you how to be a better entrepreneur? The answer is to collect lessons and experiences from successful entrepreneurs themselves. And that's what this book does, combing the wisdom culled from hundreds of entrepreneurs on topics including the "initial brainwave," handling growth, setting up offices, and planning for the future. The book also includes checklists for charting your personal progress.
Rehmie.com.ng
The Big 100: The 100 Business Tools You Need To Succeed
All the business ideas you need to succeed, in one book, instead of 100 The world is full of business ideas. But how do you know which the best ones are? And how do you find time to read about them? This little book contains the very best business tools that have come from the very best business brains on the planet. Each is summarized over just two pages, so that readers can quickly gain access to the insights which are driving the most successful people in all walks of life.
The Big 100: The 100 Business Tools You Need To Succeed
The Big 100: The 100 Business Tools You Need To Succeed
₦ 16,740.00 ₦ 18,000.00 -7%
Rehmie.com.ng
The Power Of Positive Thinking In Business By Scott W. Ventrella
10 Traits for Success at Work. Do you have what it takes to succeed in business? When it comes to work performance, we tend to be our own worst critics, and it is often difficult to see where our true strengths lie. The key to overcoming this kind of self-defeating behavior is to change the way we think. Norman Vincent Peale's great classic bestseller, "The Power of Positive Thinking", was the first book to introduce positive thinking as a means to personal growth. Now, after years of extensive research and field-testing, working in cooperation with the Peale Center and major corporations nationwide, Scott Ventrella has adapted those concepts into a systematic program for people in business to achieve greater levels of personal and professional performance. "The Power of Positive Thinking in Business" provides a practical way for each of us to develop and actually strengthen the ten traits of a positive thinker. When we learn how to overcome negative internal barriers such as fear, lack of self-confidence, and low self-esteem, we develop the traits that characterize a positive thinker: - Optimism. - Enthusiasm. - Belief. - Integrity. - Courage.- Confidence. - Determination. - Patience. - Calmness. - Focus.
Rehmie.com.ng
Right From The Start By Dam Ciampa, Michael Watkins
Taking Charge in a New Leadership Role.Let Right from the Start show you how to overcome the tensions and challenges inherent in any leadership transition. In Right from the Start, Ciampa and Watkins lay out an action-oriented framework to follow during the first six months in a new job. They supplement their tactical advice with absorbing profiles of CEOs, COOs, and EVPs who candidly discuss their experiences - their successes and the failures - with making the transition to a new leadership position.
Right From The Start By Dam Ciampa, Michael Watkins
Right From The Start By Dam Ciampa, Michael Watkins
₦ 4,950.00 ₦ 5,000.00 -1%
Rehmie.com.ng
Subscribed - Why The Subscription Model Will Be Your Company's Future -and What To Do Abou
SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning --- Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.
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Retail Disruptors: The Spectacular Rise And Impact Of The Hard Discounters
Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia, and are making steady inroads into the US. Retail Disruptors explores the very real threat that hard discounters pose to traditional retailers and brand manufacturers. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.
Rehmie.com.ng
77 Ways To Get More Customers By Chris Cardell
As a business owner, the biggest problem you face is getting customers. Once you solve the & lsquo;getting customers & rsquo; problem, you are guaranteed the financial freedom that led to you starting your business in the first place. In this best selling book, Chris Cardell shares with you 77 simple but powerful ways for you to attract the customers you need. From Online Marketing, to Google and Facebook, social media and some of the more advanced customer acquisition strategies, this books clears away the confusion about the art and science of getting customers so that you can create the Entrepreneurial success you deserve Here is just some of what you'll cover in '77 Ways To Get More Customers: 1. 77 powerful strategies to get more customers into your business 2. Everything you need to know about Online Marketing - How to have a website that attracts the customers you need. 3. Essential Facebook and social tips for getting customers. 4. How to get customers for FREE 5. Vital tips for new and growing businesses 6 How to use pay per click on Google to bring you customers 24/7 7 The power of Referrals - How to get customers recommending you for Free 8 Everything you need to know about Email marketing 9 How to increase your prices without losing customers 10 How to most successful businesses increase their profits by 50% to 200% and much more....Chris Cardell is a world renowned authority on Entrepreneurial success. For two decades he has focused on showing business owners how to increase their profits by 50% to 250% by implementing the world & rsquo;s most successful customer acquisition and online marketing strategies. Thousands of business owners attend Chris & rsquo;s live events and he has been featured extensively on international media. Chris specialises in showing business owners how to implement leading edge strategies used by the most successful Entrepreneurs to achieve fast and effective profit breakthroughs.From Chapter One:Although you and I may not have met yet, I know enough about you as an Entrepreneur, willing to read this book, to predict why you decided to set up your own business in the first place.You did it for one reason:FREEDOMWhether it & rsquo;s the freedom to work for yourself and never have to be an employee again, or to achieve financial freedom for you and the people you care about, I believe that the Entrepreneurial pursuit of freedom is one of the noblest there is.Most people just dream of financial freedomYou took action and actually did something about it. Congratulations!But as a business owner, there is only one way to achieve that financial freedom & ndash; and that is the acquisition of customers.Getting customers is the biggest problem in business. It & rsquo;s also the area that business owners struggle with the most. We spend so much time perfecting our product or service, to then realise that this means nothing if we don & rsquo;t become amazing at getting customers can be daunting.The good news is, once you realise that the business you are in is really the & lsquo;getting customers & rsquo; business and you decide to get very good at it, you are virtually guaranteed financial freedom.This book is about solving the & lsquo;getting customers & rsquo; problem for you and helping you achieve that financial freedom & ndash; fast.
77 Ways To Get More Customers By Chris Cardell
77 Ways To Get More Customers By Chris Cardell
₦ 3,465.00 ₦ 3,500.00 -1%
Rehmie.com.ng
The Crux - How Leaders Become Strategists
The paradigm-busting theory for doing strategy.What passes for strategy in too many businesses, government agencies, and military operations is a toxic mix of wishful thinking and a jumble of incoherent policies. Richard P. Rumelt & rsquo;s breakthrough concept is that leaders become effective strategists when they focus on challenges rather than goals, pinpointing the crux of their pivotal challenge & mdash;the aspect that is both surmountable and promises the greatest progress & mdash;and taking decisive, coherent action to overcome it. Rumelt defines the essence of the strategist & rsquo;s skill with vivid storytelling, from how Elon Musk found the crux that propelled the success of SpaceX to how the American military came to grips with the weaknesses of its battle strategy. Musk & rsquo;s core challenge, for example, was rocket reusability. His intense focus on the soft landing of SpaceX & rsquo;s rockets enabled them to be used again & mdash;radically reducing the cost of putting a pound in orbit. Musk & rsquo;s strategy was not based on how value is created or how to position SpaceX in its industry. It was a design foraction, the mental maneuver that focuses energy on what really made a difference through understanding the crux and creating an effective response that led to breakthrough.
The Crux - How Leaders Become Strategists
The Crux - How Leaders Become Strategists
₦ 18,810.00 ₦ 19,000.00 -1%
Rehmie.com.ng
Jewish Wisdom For Business Success: Lessons From The Torah And Other Ancient Texts
Sacred Jewish texts such as the Torah and the Kabbalah have long been con-sid-ered repositories of some of the greatest wisdom ever assembled. Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice. Using real-world business situations as illustrative examples, this book reveals a four-thousand-year-old blueprint for success. Readers will find practical insights on: conquering fear - harnessing will power - removing ego from the equation - mas-tering negotiation techniques - dealing with failure - utilizing spiritual entre-preneurship - harvesting the power of positivity - and finding the right balance of character traits to succeed in any career or business venture The ancient Jewish writings contain a breadth of knowledge anyone can use, in business and in life. This enlightening and practical guide gives readers the direction they need to make it work for them
Rehmie.com.ng
International Business: Competing In The Global Marketplace
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W. L. Hill, sets the standard, and is the proven choice for International Business. Hill draws upon his experience to deliver a complete solution, and has partnered with G. Tomas M. Hult from Michigan State University to continue to deliver a program that is:Integrated - Integrated Progression of Topics with Results-Driven TechnologyPractical - Focused on Practical Applications of ConceptsRelevant - Timely, Comprehensive Coverage of Theory
International Business: Competing In The Global Marketplace
International Business: Competing In The Global Marketplace
₦ 42,470.00 ₦ 42,899.00 -1%
Rehmie.com.ng
Revenue Management And Pricing - Case Studies And Applications By Ian Yeoman
Revenue Management and Pricing: Case Studies and Applications by Ian Yeoman. Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by E. J. Kreiken, KLM Royal Dutch Airlines Revenue Management and Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.
Rehmie.com.ng
Growth Iq By Tifanni Bova
Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another. In Growth IQ, Bova determines that there are ten simple & ndash; but easily misunderstood & ndash; growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. Bova breaks down the strategies deployed by a wide range of companies to show you how: * GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R & D and customer experience. * Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books. * Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth. Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.
Growth Iq By Tifanni Bova
Growth Iq By Tifanni Bova
₦ 4,455.00 ₦ 4,500.00 -1%
Rehmie.com.ng
This Is Marketing By Seth Godin
This Is Marketing A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care. This book shows you the way.
This Is Marketing By Seth Godin
This Is Marketing By Seth Godin
₦ 6,440.00 ₦ 7,000.00 -8%
Rehmie.com.ng
Mentor To Millions By Kevin Harrington
Mentor to Millions: Secrets of Success in Business, Relationships, and Beyond by Kevin Harrington Kevin Harrington, one of the original "sharks" of the TV hit Shark Tank, and serial entrepreneur Mark Timm take you on a journey that radically redefines what it means to truly succeed--at work, at home, and in every area of life.On one of the best days of his life as an entrepreneur, Mark Timm found himself sitting in his car at the end of his driveway. In just a minute he would go into the house and greet his wife and children. But as he basked in the success he'd just had, he also had to face a surprising realization: he didn't really want to go home.Mark knew that once he stepped into the happy chaos of his family, the euphoria of the day would evaporate. His work life and his home life might as well have been two different worlds. And at that moment, he acknowledged--as he puts it--that "my businesses were getting my first and my best, while my family got my last and my least."Mentor to Millions charts Mark's journey from that pivotal moment to a whole new understanding of how work, life, and relationships can coexist and thrive together. His guide through this journey: his accomplished mentor, Kevin Harrington, one of the original "sharks" from Shark Tank, who shares amazing stories and imparts invaluable wisdom about how to win in business and in every area of life.This deeply personal, easy-to-follow book invites you to join Mark and Kevin on the journey. Every page pulls back the curtain on entrepreneurship at the highest level, revealing priceless business lessons--which lead to the biggest lesson of all: combining the best of business, family, and personal life. If you're succeeding in business, struggling, or just starting out, and want your life at home to be what you've always dreamed it can be, this is the lesson you need to learn: the most valuable business you'll ever own, work for, or be a part of isn't the business you go to every day, it's the one you go home to
Mentor To Millions By Kevin Harrington
Mentor To Millions By Kevin Harrington
₦ 4,950.00 ₦ 5,500.00 -10%
Rehmie.com.ng
The 22 Immutable Laws Of Branding Paperback
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today & rsquo;s insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world & rsquo;s best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand. Publisher & rlm; : & lrm; Profile Books; New Ed edition (January 1, 2000)Language & rlm; : & lrm; EnglishPaperback & rlm; : & lrm; 192 pagesISBN-10 & rlm; : & lrm; 9781861976055ISBN-13 & rlm; : & lrm; 978-1861976055Dimensions & rlm; : & lrm; 5.04 x 0.55 x 7.72 inches
The 22 Immutable Laws Of Branding Paperback
The 22 Immutable Laws Of Branding Paperback
₦ 8,711.00 ₦ 8,799.00 -1%
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Jump The Curve By Jack Uldrich
Technology and the economy are changing fast today-so fast it's almost impossible to keep up with them. And businesses that don't keep up are in danger of being left far behind. Author Jack Uldrich shows that not only is technology growing today-it's growing exponentially. Advances in computers, bandwidth, nanotechnology, and other fields show explosive change that offers great opportunities, as well as great risks. To succeed, businesspeople need to become Exponential Executives, willing and able to recognize opportunities and take their businesses into a bold new world.Jack Uldrich takes you on an amazing journey through eight emerging technologies transforming our world: ComputersData storageBandwidthSoftware developmentGene sequencingRoboticsNanotechnologyThe advance of knowledge itself Using nontechnical language and examples drawn from around the globe, Uldrich portrays an emerging world of supercomputers, nanobots, and other fantastic devices. He also reveals fifty key strategies for managers and organizations to get ahead of these developments-by jumping the curve.
Jump The Curve By Jack Uldrich
Jump The Curve By Jack Uldrich
₦ 4,455.00 ₦ 4,500.00 -1%
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Outgrow Your Space At Work By Rick Whitted
Identify why you want a promotion,define for yourself what success really looks like.Position yourself for a promotion,innovate in the role you perform right now. A refreshing insightful,and well-researched book that asks the critical questions about how each of us can succeed at what is important in bussiness. A readable,thoughtful,and often surprising book that has great utility for employees and managers at all levels. I wholeheartedly recommend it.
Outgrow Your Space At Work By Rick Whitted
Outgrow Your Space At Work By Rick Whitted
₦ 2,970.00 ₦ 3,000.00 -1%
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The Come Back Culture - 10 Business Practices That Create Lifelong Customers - Hard Cover
Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back--and they tell their friends. Backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more. It shows you how to - build a hospitable team- know your guest- create moments that impress- recover quickly when things go wrong- and more Whether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans of your business who not only spend their money but continue to spread awareness of your brand. Key Highlights: Build a hospitable teamKnow your guestCreate moments that impressRecover quickly when things go wrongValue for money
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How They Started in Tough Times by David Lester
Do you dream of starting a business, but are too nervous to take the leap during economic uncertainty? It seems even more risky and difficult than normal. But "How They Started in Tough Times" may surprise you by revealing that many big businesses did just that - names such as Tesco, Argos, Foxtons, Burger King, Penguin, Oakley and Microsoft. How did they start-up? How They Started in Tough Times profiles 25 business founders who started successful businesses during a tough economic climate- and thrived. They tell why they took that first step, the unique challenges they faced and how they grew and became established. The exceptional business stories in "How They Started in Tough Times" will provide inspiration on how to: - Come up with the initial idea for a business. - Spot new opportunities. - Secure funds from a bank or investor . - Take advantage of lack of competition. - Use persistence and hard work to succeed in spite of the odds. Packed with inspirational stories and sound business advice, the stories within "How They Started in Tough Times " will give even the most cautious entrepreneur the confidence to start their business in tough times.
How They Started in Tough Times by David Lester
How They Started in Tough Times by David Lester
₦ 3,465.00 ₦ 3,500.00 -1%
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Harvard Business Review On Increasing Customer Loyalty
How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making your customers loyal and profitable, but don't know how to find them, this book is for you. Here are nine inspiring and usefulperspectives, all in one place.This collection of HBR articles will help you:- Turn angry customers into loyal advocates.- Get more people to recommend you.- Boost customer satisfaction by satisfying your employees.- Focus on profitable customers--whether they're loyal or not.- Invest in the right CRM technology for your business.- Mine customer data for more effective marketing.- Increase your customers' lifetime value.
Harvard Business Review On Increasing Customer Loyalty
Harvard Business Review On Increasing Customer Loyalty
₦ 5,940.00 ₦ 6,000.00 -1%
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Mistakes To Avoid In Business
ABOUT THE BOOKMany people start their businesses with the firm belief thatThey will definitely succeed. However, sticks have shownthat more than fet percent of these businesses all in thefirst flve years. One of the major reasons for this high businessmortality rate is that most entrepreneurs make serious businessmistakes in the course of running their businesses MISTAKESTO AVOIDBUSINESS the more stagnated your business becomes which eventuallyMOINESS leads to business failure. Although several authors have coinedthat when you make a mistake you should learn from it so that youdon't make it a second time, one vital truth that stares us in theFace is that there are certain nises that not benadeneven oncein your hand is a compendium of twenty (20) practical mistakes you must avaid inbusiness. As you read through this book, understand that you don't have to makethe mistakes yourself in order to learn from them. You can as well learn fromother people's mistakes so thatyou can escape their struggles.Apply the wisdom principles embedded in this book and watch your businesstravel with the speed of light urhindered.
Mistakes To Avoid In Business
Mistakes To Avoid In Business
₦ 4,455.00 ₦ 4,500.00 -1%
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Hacking Growth: How Today's Fastest-growing Companies Drive Breakout Success
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace & rsquo;s sorry step-brother, and Uber was a scrappy upstart that didn & rsquo;t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn & rsquo;t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies & rsquo; extraordinary rise. That methodology is called Growth Hacking, and it & rsquo;s practitioners include not just today & rsquo;s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Growth Iq By Tifanni Bova
Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another. In Growth IQ, Bova determines that there are ten simple & ndash; but easily misunderstood & ndash; growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. Bova breaks down the strategies deployed by a wide range of companies to show you how: * GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R & D and customer experience. * Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books. * Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth. Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.
Growth Iq By Tifanni Bova
Growth Iq By Tifanni Bova
₦ 4,950.00 ₦ 5,000.00 -1%
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The Abcs Of Real Estate Investing By Ken Mcelroy
The ABCs of Real Estate Investing: The Secrets of Finding Hidden Profits Most Investors Miss by Ken McElroy This book will teach you how to:- Achieve wealth and cash flow through real estate- Find property with real potential- Show you how to unlock the myths that are holding you back- Negotiating the deal based on the numbers- Evaluate property and purchase price- Increase your income through proven property management tools About the Author Ken McElroy, Principal and Co-Partner of MC Companies, has over 26 years ofsenior level experience in multifamily asset and property management,development. Having purchased over $400 million in real estate in the past twoyears, Ken brings a unique property management perspective when estimating aproperty & rsquo;s potential value. Ken oversees the company & rsquo;s asset portfolio and leadsthe day-to-day operations including financial and operating analysis, investorrelations and business development. An industry veteran, Ken has served inleadership roles in multi-family asset and property management for more than26 years. He is also an expert in development, project/constructionmanagement, investment analysis and acquisitions/dispositions, as well asbusiness development and client relations.MC Companies is a full-service real estate investment and property managementgroup that since 1985 has developed, built and managed multi-family housingcommunities. Its current portfolio includes units in Arizona (Phoenix, Tucson,Goodyear, Scottsdale, Green Valley, and Sun City); Las Vegas, Nevada; Portland,Oregon; Oklahoma (Oklahoma City and Tulsa) and Texas (Austin, Dallas,Houston, Plano, and San Antonio). & ldquo;The MC Companies combined core strengths create value and is the foundationfor the company we built. For us, a culture of partnership isn & rsquo;t something wehang on the wall. It & rsquo;s something we actually live minute-by-minute when webring on a new property management contract, run the numbers on anapartment community we & rsquo;re thinking about buying or map out the strategicdirection for our company in the coming year. It & rsquo;s our mutual respect, ourrespective talents and our combined actions that come into play and create ourcommitment to Sharing the Good Life with our families, friends, investors,employees and our family of community residents."
The Abcs Of Real Estate Investing By Ken Mcelroy
The Abcs Of Real Estate Investing By Ken Mcelroy
₦ 5,460.00 ₦ 6,000.00 -9%
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Think Smart Act Smart: Avoiding The Business Mistakes That Even Intelligent People Make
Think Smart Act Smart: Avoiding the Business Mistakes That Even Intelligent People Make by Jim Nightingale Avoiding the Business Mistakes That Even Intelligent People Make. Smart people sometimes make mistakes that seem like good ideas at the time. Why do clearly intelligent people, including business leaders, make spectacularly wrong decisions costing them time, money, and at worst, the loyalty of their customers and employees? Author and business consultant Jim Nightingale supplies invaluable insight into poor choices made by otherwise intelligent people and reveals that, from the wacky to the disastrous, every kind of erroneous thinking is rooted in similar thought processes that make even the smartest professionals do things wrong. "Think Smart, Act Smart" examines the faulty thinking of a collection of brilliant people, using case studies drawn from historical examples including: - The Challenger Disaster. - The South Sea Bubble. - The failed Bay of Pigs Invasion. - Project Alpha. - The Dot-com Crash. The ideal companion for anyone who wants a better understanding of why intelligent individuals & mdash;yes, you! & mdash;do things that make no sense, "Think Smart, Act Smart" shows you how to make smart decisions by avoiding the pitfalls into which even the smartest of us fall. It provides businesspeople with a handle on why rational persons have made historically bad choices & mdash;choices to which they were desperately committed & mdash;and offers readers immediately useful guidance on making better judgment calls. "Think Smart, Act Smart" will change the way you make decisions. Think of it as your smart and entertaining guide to becoming a better decision-maker and watch how you change the way you act. Avoiding The Business Mistakes That Even Intelligent People Make. "Think Smart, Act Smart" is a must-read for anyone concerned with the optimal operation of any organization and all management personnel." -Travis Alexander, CEO, Alexander Worldwide Protection Services.
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The Mind Of The Strategist: The Art Of Japanese Business By Kenichi Ohmae
The Mind Of The Strategist: The Art of Japanese Business by Kenichi Ohmae This book, full of actual examples, aims to bring to life all of the dynamic, subtlety, and variety of business strategy as it is practiced in the real world and in real companies. The author does not purport to be inventing strategy in this book or to be revealing the secrets of Japanese business and strategic planning. Rather, he is exploring with the reader the ways in which the strategist must think, the key principles and thought patterns that real-world strategists have used to move their companies forward in Japan and throughout the world. He explores the relationship of the Strategic Triangle formed by the company, the customer, and the competition and shows how these factors must be the basis for all strategic thinking and planning.
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The 12-week MBA By Bjorn Billhardt And Nathan Kracklauer
Based on The 12-Week MBA by Abilitie, a business leadership program taught to professionals at global Fortune 500 companies, The 12-Week MBA offers practical tips for managers and aspiring business leaders. Getting an MBA takes time and money, making it inaccessible to many people who want to take charge in the business world. The 12-Week MBA offers an alternative way to learn business essentials by focusing on the skills and knowledge required to succeed as both a manager and a business leader. The 12-Week MBA's unique premise is that business leaders in any industry, any function, and at any level need the same core knowledge, skills, and attitudes to effectively manage and lead. That core consists of working through and with other people to create value while using financial concepts and metrics to maximize the value created for all company stakeholders. The timeless essence of managing numbers and leading people can be learned in less time and at a lower cost than in a traditional two-year MBA, where much of the curriculum may become obsolete by the time students graduate. Authors Bjorn Billhardt and Nathan Kracklauer are senior executives at Abilitie, a global leadership development company that has served over 100,000 learners in fifty countries. Abilitie's clients include some of the world's most recognizable brands such as Coca-Cola, The New York Times, and Dell. Now the key lessons from Abilitie's 12- Week MBA curriculum are available in this accessible and engaging guide.
The 12-week MBA By Bjorn Billhardt And Nathan Kracklauer
The 12-week MBA By Bjorn Billhardt And Nathan Kracklauer
₦ 4,950.00 ₦ 5,000.00 -1%
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Hooked - How To Build Habit Forming Products By Nir Eyal
Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: - Practical insights to create user habits that stick.- Actionable steps for building products people love. - Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Hooked - How To Build Habit Forming Products By Nir Eyal
Hooked - How To Build Habit Forming Products By Nir Eyal
₦ 4,455.00 ₦ 4,500.00 -1%
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The Long Game - How To Be A Long-term Thinker In A Short-term World
A Wall Street Journal Bestseller Your personal goals need a long-term strategy. It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. So we keep our heads down, focused on the next thing, and the next, without a moment to breathe. How can we break out of this endless cycle and create the kind of interesting, meaningful lives we all seek? Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives. We need to reorient ourselves to see the big picture so we can tap into the power of small changes that, made today, will have an enormous and disproportionate impact on our future success. We need to start playing The Long Game. As top business thinker and Duke University professor Dorie Clark explains, we all know intellectually that lasting success takes persistence and effort. And yet so much of the relentless pressure in our culture pushes us toward doing what's easy, what's guaranteed, or what looks glamorous in the moment. In The Long Game, she argues for a different path. It's about doing small things over time to achieve our goals & mdash;and being willing to keep at them, even when they seem pointless, boring, or hard. In The Long Game, Clark shares unique principles and frameworks you can apply to your specific situation, as well as vivid stories from her own career and other professionals' experiences. Everyone is allotted the same twenty-four hours & mdash;but with the right strategies, you can leverage those hours in more efficient and powerful ways than you ever imagined. It's never an overnight process, but the long-term payoff is immense: to finally break out of the frenetic day-to-day routine and transform your life and your career.
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Sell Like Crazy By Sabri Suby
In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any marketing with digital marketing!If you & rsquo;re tired of struggling to make online marketing work & hellip;Sick of throwing money down the drain with PPC advertising & hellip;Or just want to create a torrential downpour of hyper-profitable clients for your business & hellip;Then THIS will be the most exciting, life-changing book you will EVER read.Sabri Suby, (founder of King Kong, Australia & rsquo;s fastest growing digital agency 2 years running) is finally revealing the exact system he & rsquo;s used to go from $50 to over $10m in annual revenue & hellip;And deployed in over 167 niches to create more than $400m in sales for his clients & ndash; in just 4 years flat!FULL DISCLOSURE: This book is NOT for the faint of heart.If you want the same tired, outdated advice & hellip;Untested theories which sound good but don & rsquo;t work in the real world & hellip;Or a book full of & lsquo;warm and fuzzy & rsquo; stories which make you feel good & hellip;Then this book is NOT for you.However, if you want to FINALLY discover what & rsquo;s working online & hellip;Get the battle-hardened tactics King Kong are using RIGHT NOW on the frontline & hellip;And elevate your business above the competition and CRUSH them into a fine powder & hellip;Then & lsquo;Sell Like Crazy & rsquo; will change your business-life forever.Here & rsquo;s just a taste of what Sabri reveals in this revolutionary book... & bull; How to write Google AdWords or Facebook ads that practically FORCE your prospects to click them and buy! (Not one digital agency in a hundred even has a clue how to do this!)
Sell Like Crazy By Sabri Suby
Sell Like Crazy By Sabri Suby
₦ 4,455.00 ₦ 4,500.00 -1%
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The Math Behind Wall Street - How The Market Works And How To Make It Work For You
In The Math Behind Wall Street, Nick Teebagy speaks intelligently to investors at all levels of experience. A mathematician, Teebagy begins by exploring key terms ranging from statistics and probability to covariance and correlation, and then connects them to the way the stock market actually works. The book builds on each lesson to reinforce general knowledge and prepare the reader for more challenging ideas. As investors increasingly understand how to deal with concepts such as uncertainty and standard deviations, the numbers become less intimidating and Wall Street loses its menace. This book can help investors and advisors make smart decisions and minimize their risk. Review :By outlining and explaining the enigmatic terms and concepts used to track and ultimately determine stock movements, The Math Behind Wall Street: How the Market Works and How to Make it Work for You, by Bentley College mathematics professor Nicholas Teebagy, is designed to provide average investors with financial tools that usually are the province of professionals. Intimidated by the likes of ARCH/GARCH models and neural networks? Don & rsquo;t be. Teebagy begins by describing the basics of probability and risk in order to clarify the way that uncertain future events are taken into account to form a well-reasoned investment analysis. In clear language, and with the welcome assistance of numerous charts and graphs, he then goes on to specify how all this can be used to calculate the potential performance of an entire portfolio. Lastly, he offers an introduction to advanced topics such as the aforementioned ARCH/GARCH models (for tracking periods of continued volatility) and neural networks (which attempt to imitate the way human brains process information). While not for the fiscally faint of heart, this short but information-packed volume will assist serious investors as they try to keep ahead of evolving market trends. & ndash;Howard Rothman & ndash;This text refers to an out of print or unavailable edition of this title. Want to learn about Forex? Foreign exchange, or forex, is the conversion of one country & rsquo;s currency into another.In a free economy, a country & rsquo;s currency is valued according to the laws of supply and demand.In other words, a currency & rsquo;s value can be pegged to another country & rsquo;s currency, such as the U.S. dollar, or even to a basket of currencies.A country & rsquo;s currency value may also be set by the country & rsquo;s government.However, most countries float their currencies freely against those of other countries, which keeps them in constant fluctuation.
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Crushing It!: How Great Entrepreneurs Build Their Business And Influence-and How You Can,
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that & rsquo;s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier & mdash;and not just financially & mdash;than they ever imagined possible by following Crush It principles. The secret to their success (and Gary & rsquo;s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That & rsquo;s what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it & rsquo;s not about getting rich. It & rsquo;s a blueprint to living life on your own terms.
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Work Out Performance Management Sixth Edition By Ade Omolehinwa
Work Out Performance Management: Notes and Worked Examples by Ade Omolehinwa Work Out Performance Management: Notes and Worked Examples contains all the essential information you need to succeed in performance management of the Institute of Chartered Accounts of Nigeria and other professional accountancy examinations like ACCA and CIMA. It will also benefit undergraduate and postgraduate students who are preparing for accounting examinations.
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The Disciplined Trader: Developing Winning Attitudes Hardcover
The first-ever book to address the psychological nature of how successful traders think The Disciplined Trader is now an industry classic and all-time a*mazon best-seller which has set the bar for all others who came later. In this groundbreaking work published in 1990 Douglas and Webb examine the causes as to why most traders cannot raise and keep their equity on a consistent basis and brings the reader to practical and unique conclusions as to how to go about changing any limiting mindset. The trader is taken through a step-by-step process to break through those queries and begin to understand that their very thoughts may be limiting their ability to accumulate and succeed at trading. The Disciplined Trader is critical for those new to the markets, to traders who are returning to the markets, and even veteran traders who cannot seem to break through to a higher threshold of accumulation and consistency. The reader will learn that the market is unstructured unlike any other career field; will learn the Three Stages to Becoming a Successful Trader; learn how their very thoughts manage how they perceive the markets; and learn how to adapt to the ever-changing market environments. Douglas and Webb help traders neutralize the fear of losing into a mindset of winning through this systematic approach to creating, instilling, and maintaining the mindset of a consistently successful trader. Publisher & rlm; : & lrm; New York Institute of Finance (April 16, 1990)Language & rlm; : & lrm; EnglishHardcover & rlm; : & lrm; 256 pagesISBN-10 & rlm; : & lrm; 0132157578ISBN-13 & rlm; : & lrm; 978-0132157575Dimensions & rlm; : & lrm; 6.44 x 0.91 x 9.31 inches
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Fundamentals Of Business Statistics By Sweeney/williams/anderson
Fundamentals of Business Statistics is intended to serve as a core textbook for undergraduate students of BBA, BCA, B Com and CA, ICWA and those who need to understand the basic concepts of business statistics and apply results directly to real-life business problems. The book also suits the requirement of students of AMIE, who need both theoretical and practical knowledge of business statistics. The second edition has been extensively revised with the objective of enhancing and strengthening the conceptual.
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Companies Allied Matters Act 2020 Act No.3
President Muhammadu Buhari signed into law the Companies and Allied Matters Act (CAMA) on August 7, 2020. The new CAMA is Nigeria & rsquo;s most significant business legislation in three decades and it introduces new provisions that promote ease of doing business and reduces regulatory hurdle . Below are the key things you need to know about the New Companies and Allied Matters Act 2020; 1. Provision of single-member/shareholder companies & ndash; S.18(2) of the new CAMA now makes it possible to establish a private company with only one (1) member or shareholder. 2. Introduction of Statement of Compliance & ndash; S.40 (1) of the new Act introduces the Statement of Compliance which can be signed by an applicant or his agent, confirming therein that the requirements of the law as to registration have been complied with. This serves as an alternative to the requirement to submit a Declaration of Compliance, which must be signed by a lawyer or attested to before a notary public. A Statement of Compliance need not be signed by a lawyer. 3. Replacement of Authorized Share Capital with Minimum Share Capital & ndash; The concept of & ldquo;authorised share capital & rdquo; has now been replaced in S.27 of the Act with the concept of & ldquo;minimum share capital & rdquo;. With minimum share capital, promoter(s) of a business need not pay for shares that are not needed at a specific time. 4. Procurement of a Common Seal is no longer a mandatory requirement & ndash; The procurement of a Common Seal is no longer a mandatory requirement according toS.98 of the new CAMA: Every company is required under the previous Act to have a common seal, the use of which is to be regulated by the Articles of Association. This amendment is in line with international best practices as most jurisdictions around the world have expunged the requirement from their respective laws. 5. Provision for electronic filing, electronic share transfer and e-meetings for private companies & ndash; The new CAMA makes provision for electronic filing, electronic share transfer and e-meetings for private companies. S.861 of the new CAMA provides that certified true copies of electronically filed documents are admissible in evidence, with equal validity with the original documents. S.176(1) also provides that instruments of transfer of shares shall include electronic instruments of transfer. 6. Provision for virtual Annual General Meetings & ndash; The new CAMA also provides for remote or virtual general meetings, provided that such meetings are conducted in accordance with the Articles of Association of the company. This will facilitate participation at such meetings from any location within and outside the shores of the country, at minimal costs. This is especially relevant today given the disruptions caused by the Covid-19 pandemic to company operations around the world. 7. Exemption from appointing Auditors & ndash; Small companies or any company having a single shareholder are no longer mandated to appoint auditors at the annual general meeting to audit the financial records of the company. S. 402 of the new CAMA provides for the exemption in relation to the audit of accounts in respect of a financial year. 8. Exemption from the appointment of company secretary & ndash; The appointment of a Company Secretary is now optional for private companies. According to S. 330 (1) of the new CAMA, the appointment of a company secretary is only mandatory for public companies. 9. Creation of Limited Liability Partnerships (LLPs) and Limited Partnerships (LPs) & ndash; The new CAMA introduces the concept of Limited Liability Partnerships (LLPs) and Limited Partnerships (LPs). This combines the organisational flexibility and tax status of a partnership with the limited liability of members of a company. 10. Reduction of Filing Fees for Registration of Charges & ndash; Under S. 223 (12) of the new Act, the total fees payable to the CAC for filing has been reduced to 0.35% of the value of the charge. This is expected to lead to up to 65% reduction in the associated cost payable under the regime. 11. Merger of Incorporated Trustees & ndash; S. 849 of the new Act provides for merger between two or more associations with similar aims and objects under such terms and conditions as may be prescribed by the CAC. 12. Disclosure of persons with significant control in companies & ndash; S.119 of the new Act introduces new transparency provision with an obligation for entities to disclose capacity in which shares are held, either as a beneficial owner or as a nominee of an interested person. 13. Restriction on Multiple Directorship in Public Companies & ndash; S.307(1) of the Act prohibits a person from being a director in more than five (5) public companies at a time. Dangote adbanner 728x90_2 (1)14. Business Rescue provisions for Insolvent Companies & ndash; The new Act introduces a framework for rescuing a company in distress and to keep it alive as against allowing such entity to become insolvent. Provisions were made with respect to Company Voluntary Arrangements (S.434 to S.442), Administration (S.443 to S.549) and Netting (S.718 to S.721).
Companies Allied Matters Act 2020 Act No.3
Companies Allied Matters Act 2020 Act No.3
₦ 14,850.00 ₦ 15,000.00 -1%
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Jewish Wisdom For Business Success - Lessons From The Torah And Other Ancient Texts
Sacred Jewish texts such as the Torah and the Kabbalah have long been con-sid-ered repositories of some of the greatest wisdom ever assembled. Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice. Using real-world business situations as illustrative examples, this book reveals a four-thousand-year-old blueprint for success. Readers will find practical insights on: conquering fear - harnessing will power - removing ego from the equation - mas-tering negotiation techniques - dealing with failure - utilizing spiritual entre-preneurship - harvesting the power of positivity - and finding the right balance of character traits to succeed in any career or business venture The ancient Jewish writings contain a breadth of knowledge anyone can use, in business and in life. This enlightening and practical guide gives readers the direction they need to make it work for themSacred Jewish texts such as the Torah and the Kabbalah have long been con-sid-ered repositories of some of the greatest wisdom ever assembled. Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice. Using real-world business situations as illustrative examples, this book reveals a four-thousand-year-old blueprint for success. Readers will find practical insights on: conquering fear - harnessing will power - removing ego from the equation - mas-tering negotiation techniques - dealing with failure - utilizing spiritual entre-preneurship - harvesting the power of positivity - and finding the right balance of character traits to succeed in any career or business venture The ancient Jewish writings contain a breadth of knowledge anyone can use, in business and in life. This enlightening and practical guide gives readers the direction they need to make it work for themSacred Jewish texts such as the Torah and the Kabbalah have long been con-sid-ered repositories of some of the greatest wisdom ever assembled. Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice. Using real-world business situations as illustrative examples, this book reveals a four-thousand-year-old blueprint for success. Readers will find practical insights on: conquering fear - harnessing will power - removing ego from the equation - mas-tering negotiation techniques - dealing with failure - utilizing spiritual entre-preneurship - harvesting the power of positivity - and finding the right balance of character traits to succeed in any career or business venture The ancient Jewish writings contain a breadth of knowledge anyone can use, in business and in life. This enlightening and practical guide gives readers the direction they need to make it work for themSacred Jewish texts such as the Torah and the Kabbalah have long been con-sid-ered repositories of some of the greatest wisdom ever assembled. Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice. Using real-world business situations as illustrative examples, this book reveals a four-thousand-year-old blueprint for success. Readers will find practical insights on: conquering fear - harnessing will power - removing ego from the equation - mas-tering negotiation techniques - dealing with failure - utilizing spiritual entre-preneurship - harvesting the power of positivity - and finding the right balance of character traits to succeed in any career or business venture The ancient Jewish writings contain a breadth of knowledge anyone can use, in business and in life. This enlightening and practical guide gives readers the direction they need to make it work for them
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Tech Titans Of China By Rebecca Fannin
Tech Titans of China: How China's Tech Sector is challenging the world by innovating faster, working harder, and going global by Rebecca Fannin Sliver award winner in International Business/Globalization 2020 Axiom Business Book AwardsThe rise of China's tech companies and intense competition from the sector is just beginning. This will present an ongoing management and strategy challenge for companies for many years to come. Tech Titans of China is the go-to-guide for companies (and those interested in competition from China) seeking to understand China's grand tech ambitions, who the players are and what their strategy is. Fannin, an expert on China, is an internationally-recognized journalist, author and speaker. She hosts 12 live events annually for business leaders, venture capitalists, start-up founders, and others impacted by or interested in cashing in on the Chinese tech industry. In this illuminating book, she provides readers with the ammunition they need to prepare and compete.Featuring detailed profiles of the Chinese tech companies making waves, the tech sectors that matter most in China's grab for super power status, and predictions for China's tech dominance in just 10 years.
Tech Titans Of China By Rebecca Fannin
Tech Titans Of China By Rebecca Fannin
₦ 4,257.00 ₦ 4,300.00 -1%
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The Hard Thing About Hard Things - Building A Business When There Are No Easy Answers
The Hard Thing About Hard Things: Building A Business When There Are No Easy Answers Vitamin B 12 2,000 mcg Like other B-complex vitamins, Vitamin B12 has a very long list of vital functions in the body. Some of these functions are very general such as supporting the normal function of the cardiovascular, pulmonary, and central nervous systems. Some are more specific such as its critical roles in stimulating red blood cell. It also may help support the body & rsquo;s energy production by aiding the metabolism of carbohydrates, fats and proteins. Vitamin B12 also helps many enzymes to perform essential chemical reactions, such as those that support the function of neurotransmitters, hormones, digestive enzymes, and many more. Vital nutrient for the body's health to produce enough red blood cells and maintain a healthy nervous system. Vitamin B12 may promote normal growth and development, help with certain types of nerve damage, treat anemia and support the conversion of food into energy. Benefits of B12 May help symptoms of anemia (a deficiency that causes fatigue) - Supports healthy nerves and blood cells - Studies have shown B12 may help prevent major birth defects in pregnant women - Supports bone health and may help prevent osteoporosis - Can have a positive impact on mood
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The Business Model Book: Design, Build And Adapt Business Ideas That Strive - Adam J. Bock
The Business Model Book: Design, build and adapt business ideas that drive business growth (Brilliant Business) by Adam Bock Business models are the beating heart of your firm's value proposition. Great business models drive rapid growth; bad business models can doom the most promising ventures. Brilliant Business Models clearly shows you how to create, test, adapt, and innovate successful and appropriate business models in any business context. Every company has a business model. When the business model works, the company creates value. Brilliant Business Models combines the latest research, straightforward tools and current examples to bring this surprisingly tricky topic to life. Straightforward cases from the author's research and experience highlight key lessons. This book applies a novel, life-cycle based approach to make business models relevant to your company's development stage. Your company changes over time so - should your business model. Understand how and why business models matter to your organisations successLearn how to evaluate and test business models to identify the most appropriate modelUse the business model life-cycle approach to keep your business model relevant and successful.
Business King
Business King Disruptive Selling By Patrick Maes
The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. Disruptive Selling helps companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture. Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, this book will empower readers to look critically at their organizations and commercial interaction models, and begin their own disruptive selling journeys. It contains a carefully researched, clearly explained framework to disruptive selling, and practical guidelines that will allow readers to get started immediately. Regardless of industry, sector or company-size, Disruptive Selling is the ultimate guide to remaining competitive and adaptive in a continually changing world.
Business King Disruptive Selling By Patrick Maes
Business King Disruptive Selling By Patrick Maes
₦ 5,460.00 ₦ 6,000.00 -9%
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Built To Last: Successful Habits Of Visionary Companies By Jim Collins
Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?" Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond. About the Author Jim Collins is a student and teacher of what makes great companies tick, and a Socratic advisor to leaders in the business and social sectors. Having invested more than a quarter-century in rigorous research, he has authored or coauthored six books that have sold in total more than 10 million copies worldwide. They include Good to Great, Built to Last, How the Mighty Fall, and Great by Choice. Driven by a relentless curiosity, Jim began his research and teaching career on the faculty at the Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. In 1995, he founded a management laboratory in Boulder, Colorado. In addition to his work in the business sector, Jim has a passion for learning and teaching in the social sectors, including education, healthcare, government, faith-based organizations, social ventures, and cause-driven nonprofits.
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Think Smart Act Smart: Avoiding The Business Mistakes That Even Intelligent People Make
Think Smart Act Smart: Avoiding the Business Mistakes That Even Intelligent People Make by Jim Nightingale Avoiding the Business Mistakes That Even Intelligent People Make. Smart people sometimes make mistakes that seem like good ideas at the time. Why do clearly intelligent people, including business leaders, make spectacularly wrong decisions costing them time, money, and at worst, the loyalty of their customers and employees? Author and business consultant Jim Nightingale supplies invaluable insight into poor choices made by otherwise intelligent people and reveals that, from the wacky to the disastrous, every kind of erroneous thinking is rooted in similar thought processes that make even the smartest professionals do things wrong. "Think Smart, Act Smart" examines the faulty thinking of a collection of brilliant people, using case studies drawn from historical examples including: - The Challenger Disaster. - The South Sea Bubble. - The failed Bay of Pigs Invasion. - Project Alpha. - The Dot-com Crash. The ideal companion for anyone who wants a better understanding of why intelligent individuals & mdash;yes, you! & mdash;do things that make no sense, "Think Smart, Act Smart" shows you how to make smart decisions by avoiding the pitfalls into which even the smartest of us fall. It provides businesspeople with a handle on why rational persons have made historically bad choices & mdash;choices to which they were desperately committed & mdash;and offers readers immediately useful guidance on making better judgment calls. "Think Smart, Act Smart" will change the way you make decisions. Think of it as your smart and entertaining guide to becoming a better decision-maker and watch how you change the way you act. Avoiding The Business Mistakes That Even Intelligent People Make. "Think Smart, Act Smart" is a must-read for anyone concerned with the optimal operation of any organization and all management personnel." -Travis Alexander, CEO, Alexander Worldwide Protection Services.
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Think Smart Act Smart: Avoiding The Business Mistakes That Even Intelligent People Make
Think Smart Act Smart: Avoiding the Business Mistakes That Even Intelligent People Make by Jim Nightingale Avoiding the Business Mistakes That Even Intelligent People Make. Smart people sometimes make mistakes that seem like good ideas at the time. Why do clearly intelligent people, including business leaders, make spectacularly wrong decisions costing them time, money, and at worst, the loyalty of their customers and employees? Author and business consultant Jim Nightingale supplies invaluable insight into poor choices made by otherwise intelligent people and reveals that, from the wacky to the disastrous, every kind of erroneous thinking is rooted in similar thought processes that make even the smartest professionals do things wrong. "Think Smart, Act Smart" examines the faulty thinking of a collection of brilliant people, using case studies drawn from historical examples including: - The Challenger Disaster. - The South Sea Bubble. - The failed Bay of Pigs Invasion. - Project Alpha. - The Dot-com Crash. The ideal companion for anyone who wants a better understanding of why intelligent individuals & mdash;yes, you! & mdash;do things that make no sense, "Think Smart, Act Smart" shows you how to make smart decisions by avoiding the pitfalls into which even the smartest of us fall. It provides businesspeople with a handle on why rational persons have made historically bad choices & mdash;choices to which they were desperately committed & mdash;and offers readers immediately useful guidance on making better judgment calls. "Think Smart, Act Smart" will change the way you make decisions. Think of it as your smart and entertaining guide to becoming a better decision-maker and watch how you change the way you act. Avoiding The Business Mistakes That Even Intelligent People Make. "Think Smart, Act Smart" is a must-read for anyone concerned with the optimal operation of any organization and all management personnel." -Travis Alexander, CEO, Alexander Worldwide Protection Services.
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Competitive Strategy - Techniques For Analyzing Industries And Competitors By Michael E. P
Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.Electrifying in its simplicity & mdash;like all great breakthroughs & mdash;Porter & rsquo;s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies & mdash;lowest cost, differentiation, and focus & mdash;which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter & rsquo;s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
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The Business Coach (instant Success Series) By Bradley Sugars
The Business Coach (Instant Success Series) by Bradley Sugars Put yourself in the hands of the Business Coach-and run your business like a champion! Follow along as the Coach demonstrates how to successfully navigate the challenges and recognize the opportunities business owners face every day. The Business Coach uses strategies developed by Sugars and the business coaches at Action International, who have helped nearly a million business owners worldwide realize their dreams. You'll learn: The story of business basics for beginning and experienced business owners How to pinpoint problem areas, develop winning strategies, and measure your progress The secrets to true financial freedom by building a successful company that runs itself Get real results right now when you discover all that Instant Success has to offer! Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training
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Starting A Successful Business
Setting up a small business and ensuring its survival can be a risky and daunting task. When a new business fails, often within a year, it is mainly due to a lack of proper preparation and forward planning. This seventh edition of Starting a Successful Business is a comprehensive guide to setting up a business that will thrive. Covering all the information needed to turn an exciting new business idea into stable and profitable businesses, it takes the reader through each important step of the start-up process in a clear, accessible way. Referencing British legal and tax systems, it discusses the major problems facing any new business, highlights potential pitfalls, and offers practical advice on topics such as: ideas for new start-ups, business planning, marketing, selling and advertising, finances and financial control, business law and employing staff. The seventh edition includes international case studies, information on how to start an internet business, an introduction to cloud computing, and information on starting a green business. Publisher & rlm; : & lrm; Kogan Page; Seventh edition (April 15, 2011)Language & rlm; : & lrm; EnglishPaperback & rlm; : & lrm; 240 pagesISBN-10 & rlm; : & lrm; 9780749461485ISBN-13 & rlm; : & lrm; 978-0749461485Dimensions & rlm; : & lrm; 5.5 x 0.56 x 8.53 inches
Starting A Successful Business
Starting A Successful Business
₦ 14,750.00 ₦ 14,899.00 -1%
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The Next Africa: An Emerging Continent Becomes A Global Powerhouse By Jake Bright.
The Next Africa: An Emerging Continent Becomes a Global Powerhouse by Jake Bright The Next Africa, an Axiom Best Business Book Award winner, will change the way people think about the continent. The old narrative of an Africa disconnected from the global economy, depicted by conflict or corruption, and heavily dependent on outside donors is fading. A wave of transformation driven by business, modernization, and a new cadre of remarkably talented Africans is thrusting the continent from the world's margins to the global mainstream. In the coming decades the magnitude of Africa's markets and rising influence of its people will intersect with other key trends to shape a new era, one in which Africa's progress finally overshadows its challenges, transforming an emerging continent into a global powerhouse. The Next Africa captures this story. Authors Jake Bright and Aubrey Hruby pair their collective decades of Africa experience with several years of direct research and interviews. Packed with profiles; personal stories, research and analysis, The Next Africa is a paradigm-shifting guide to the events, trends, and people reshaping Africa's relationship to the world. Bright and Hruby detail the cross-cutting trends prompting Silicon Valley venture capital funds and firms like GE, IBM, and Proctor & Gamble to make major investments in African economies, while describing how Africans are stimulating Milan runways, Hollywood studios, and London pop charts. The Next Africa introduces readers to the continent's burgeoning technology movement, rising entrepreneurs, groundbreaking philanthropists, and cultural innovators making an impact in music, fashion, and film. Bright and Hruby also connect Africa's transformation to its contemporary immigrant diaspora, illustrating how this increasingly affluent group will serve as the thread that pulls the continent's success together. Finally, The Next Africa suggests a fresh framework for global citizens, public policy-makers, and CEOs to approach Africa. It will no longer be "The Hopeless Continent", nor will it become an overnight utopia. Bright and Hruby offer a more nuanced, net-sum, and data-rich approach to analyzing an increasingly complex continent, reconciling its continued challenges with rapid progress. The Next Africa describes a future of a more globally-connected Africa where its leaders and citizens wield significant economic, cultural, and political power--a future in which Americans will be more likely to own African stocks, work for companies doing business in Africa, buy African hits from iTunes, see Nigerian actors win Oscars, and learn new African names connected to tech moguls and billionaires.

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