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True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results

₦ 18,799.00 ₦ 19,999.00 -6%

Dictionary Of International Trade Finance Terms

₦ 16,335.00 ₦ 16,500.00 -1%

Creative Capitalism

₦ 2,772.00 ₦ 2,800.00 -1%

Working The Cloud: The Ultimate Guide To Making The Internet Work For You & Your Business

₦ 3,960.00 ₦ 4,000.00 -1%

The Small Business Owner's Guide To A Good Night's Sleep

₦ 2,772.00 ₦ 2,800.00 -1%

Advertising Without an Agency Made Easy By Kathy J. Kobliski

₦ 4,950.00 ₦ 5,000.00 -1%

The Secrets To Writing A Successful Business Plan By Hal Shelton.

₦ 4,900.00 ₦ 7,000.00 -30%

How To Win Customers & Keep Them For Life

₦ 5,950.00 ₦ 7,000.00 -15%

Management Process And Functions By Michael Armstrong 1995

₦ 6,435.00 ₦ 6,500.00 -1%

HBR'S 10 Must Reads On Innovation

₦ 5,460.00 ₦ 6,000.00 -9%

Built To Last - Successful Habits Of Visionary Companies

₦ 7,380.00 ₦ 9,000.00 -18%

Management By Stephen P. Robbins - Eleventh Edition - 2013 - Paperback

₦ 11,880.00 ₦ 12,000.00 -1%

The E-myth Manager By Michael Gerber

₦ 4,950.00 ₦ 5,000.00 -1%

An Introduction To Management Science Third Edition By David Anderson

₦ 39,600.00 ₦ 40,000.00 -1%

Consumer Behaviour By Jim Blythe

₦ 19,800.00 ₦ 20,000.00 -1%

A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot. In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products. But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore. In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo. But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall. TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

Treasure Hunt

₦ 2,450.00 ₦ 5,000.00 -51%

Weight 0.10 kg "This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?"What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked?By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond

Built To Last - Successful Habits Of Visionary Companies

₦ 5,460.00 ₦ 6,000.00 -9%

Hug Your People

₦ 1,960.00 ₦ 2,800.00 -30%

How To Understand Business Finance

₦ 2,970.00 ₦ 3,000.00 -1%

Peak And Valleys: Making Good And Bad Times Work For You At Work And In Life

₦ 2,772.00 ₦ 2,800.00 -1%

Waiting For Your Cat To Bark

₦ 3,861.00 ₦ 3,900.00 -1%

Business: The Ultimate Resource Third Edition by Jonathan Law

₦ 44,550.00 ₦ 45,000.00 -1%

Powerful Proposals: How To Give Your Business The Winning Edge

₦ 2,970.00 ₦ 3,000.00 -1%

In Search Of The Perfect Model: The Distinctive Business Strategies of Leading Financial Planners

₦ 3,762.00 ₦ 3,800.00 -1%

Competitive Strategy - Techniques For Analyzing Industries & Competitors

₦ 5,742.00 ₦ 5,800.00 -1%

Advanced Selling Strategies

₦ 3,465.00 ₦ 3,500.00 -1%

Innovation and Entrepreneurship by Peter F. Drucker

₦ 3,960.00 ₦ 4,000.00 -1%

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?"What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked?By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond