Disruptive Selling - A New Strategic Approach To Sales, Marketing And Customer Service Pat
The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. Disruptive Selling helps companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture. Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, this book will empower readers to look critically at their organizations and commercial interaction models, and begin their own disruptive selling journeys. It contains a carefully researched, clearly explained framework to disruptive selling, and practical guidelines that will allow readers to get started immediately. Regardless of industry, sector or company-size, ***Disruptive Selling***is the ultimate guide to remaining competitive and adaptive in a continually changing world.
Be A Direct Selling Superstar: Achieve Financial Freedom For Yourself And Others As A Dire
As a leader in the booming industry of direct sales, Mary Christensen knows something about the opportunities of launching a direct selling business. Her newest book, Be a Direct Selling Superstar, is an all-encompassing guide to building, leading, and managing a direct sales organization, a book that can help anyone else generate new source of income and turn a major profit. Gain an advantage over the estimated 15.6 million people involved in direct selling in the US (over 100 million worldwide) and achieve long-term success in direct selling with this how-to on goal setting, effective marketing, persuasive communication, networking, influencing, work-life balance, time management, and financial planning.With a clear, strategic understanding of the benefits of direct sales--including low start-up costs, strong earning potential, and a flexible work schedule--Christensen leverages her personal experience to help you become a superstar at direct selling. You & rsquo;ll be equipped to enter the lucrative arena of enterprise building and, ultimately, create and lead a team that will help you achieve your financial dreams.
Advertising Transformed: The New Rules For The Digital Age
Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Backed by case studies of Effie award winning campaigns from brands such as Evian, Mercedes and IBM, Advertising Transformed provides readers with the insights and expertise to meet the changing requirements of modern advertising and devise exciting campaigns that prove its continuing value.
Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes enough to ensure that the job is being done well.
The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isnt about theory and metrics; instead, its a practical guide that starts with the basis of all marketing: the proper mindset.
The book:
de-mystifies branding, showing how it is never a process undertaken for its own sake (or for creating sexy brochures or websites), but in order to burn the uniqueness of the business into the minds of customers.
offers an extensive toolkit that includes the power of outsourcing and networking and the latest techniques in establishing rapport, communicating with the use of questions, and the power of language patterns in speech and written copy.
shows how to use both new and old media to best effect, with special attention to blogs, podcasts, viral videos, and social networking sites.
shows how to put all of these elements together into a marketing master plan that you can formulate a one-year plan and then break down into a six-month, three month, and one month segments.
Time Traps: Proven Strategies For Swamped Salespeople
Sales quotas, stress-filled days, and long working hours fill the schedules of salespeople everywhere. In Time Traps, author Todd Duncan teaches readers that this formula is all wrong--and proclaims that it & rsquo;s possible to achieve more sales success with less stress, earn more family time with less frustration, and gain more money without investing life-consuming hours at work. The key, he shares, is not time management--after all, managing time is an impossible task to undertake. Instead, he shows readers how to manage what they do with the time they & rsquo;re given. Highly acclaimed by some of the biggest names in the business, sales, and leadership industries--including bestselling authors Stephen R. Covey and John C. Maxwell--Time Traps includes tips for balancing and maximizing time, saying no more often, leveraging time-saving tools and technology, and prioritizing life amid professional chaos. More than that, the book explains why these things are so important in the first place, and how allowing time for one thing can actually produce more output--not less--in other areas of your life. Research shows that as much as 75 percent of the time people spend at work is a waste of that valuable time--used for menial tasks rather than making sales. This straightforward and actionable guide will help you break out of this statistic, so you can propel your career--and your life--to new heights, starting right now.
How To Make Money Online With Ebay, Yahoo!, And Google
Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profits
This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You & rsquo;lllearn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google. How to Make Money Online with eBay,Yahoo!, and Google explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels
Consumer Behaviour: A European Perspective 4th Edition
Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.
Marketing And Pr: Getting Customers And Keeping Them...without Breaking The Bank - Business
The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include: Promote or die!, Creating a marketing plan, Watching your spending, Investigating niche marketing, Writing great marketing copy, Getting your press releases noticed and Getting the best from permission-based e-mail marketing.
Service Marketing by S. P. Mathur.
Service is any act or performance that one party can offer to another that is essentially intangible and does not result in ownership of anything. Its production may or may not be tied to a physical product.
Better customer retention due to increased customer loyalty. Better representation of the brand image and core values due to enhanced service marketing measures. Happy employees lead to happier customers. Higher customer referrals and positive word-of-mouth publicity owing to improved service marketing.
The Definitive Guide to Working Less and Making More.
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market.
Slash sales & marketing time-wasters.
Locate invisible profit centers in your business.
Advertise to hyper-responsive buyers and avoid tire-kickers.
Gain "Pareto principle" positions on search engines.
Differentiate yourself from rivals.
Gain esteem in your marketplace.
Created by direct marketing and sales consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket - then reinvest for even greater success.
Services Marketing Fourth Edition By Valarie Zeithaml
"Services Marketing by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Using the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy and the managerial content, in the rest of the text, is framed by the GAPS model.
AI Strategy For Sales And Marketing - Connecting Marketing/ Sales And Customer Experience
Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present.AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.