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Featured Business Strategy Products in Nigeria

Featured Business Strategy Products Products

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Rehmie.com.ng
Think Smart Act Smart: Avoiding The Business Mistakes That Even Intelligent People Make
Think Smart Act Smart: Avoiding the Business Mistakes That Even Intelligent People Make by Jim Nightingale Avoiding the Business Mistakes That Even Intelligent People Make. Smart people sometimes make mistakes that seem like good ideas at the time. Why do clearly intelligent people, including business leaders, make spectacularly wrong decisions costing them time, money, and at worst, the loyalty of their customers and employees? Author and business consultant Jim Nightingale supplies invaluable insight into poor choices made by otherwise intelligent people and reveals that, from the wacky to the disastrous, every kind of erroneous thinking is rooted in similar thought processes that make even the smartest professionals do things wrong. "Think Smart, Act Smart" examines the faulty thinking of a collection of brilliant people, using case studies drawn from historical examples including: - The Challenger Disaster. - The South Sea Bubble. - The failed Bay of Pigs Invasion. - Project Alpha. - The Dot-com Crash. The ideal companion for anyone who wants a better understanding of why intelligent individuals & mdash;yes, you! & mdash;do things that make no sense, "Think Smart, Act Smart" shows you how to make smart decisions by avoiding the pitfalls into which even the smartest of us fall. It provides businesspeople with a handle on why rational persons have made historically bad choices & mdash;choices to which they were desperately committed & mdash;and offers readers immediately useful guidance on making better judgment calls. "Think Smart, Act Smart" will change the way you make decisions. Think of it as your smart and entertaining guide to becoming a better decision-maker and watch how you change the way you act. Avoiding The Business Mistakes That Even Intelligent People Make. "Think Smart, Act Smart" is a must-read for anyone concerned with the optimal operation of any organization and all management personnel." -Travis Alexander, CEO, Alexander Worldwide Protection Services.
Rehmie.com.ng
The Hard Thing About Hard Things - Building A Business When There Are No Easy Answers
The Hard Thing About Hard Things: Building A Business When There Are No Easy Answers Vitamin B 12 2,000 mcg Like other B-complex vitamins, Vitamin B12 has a very long list of vital functions in the body. Some of these functions are very general such as supporting the normal function of the cardiovascular, pulmonary, and central nervous systems. Some are more specific such as its critical roles in stimulating red blood cell. It also may help support the body & rsquo;s energy production by aiding the metabolism of carbohydrates, fats and proteins. Vitamin B12 also helps many enzymes to perform essential chemical reactions, such as those that support the function of neurotransmitters, hormones, digestive enzymes, and many more. Vital nutrient for the body's health to produce enough red blood cells and maintain a healthy nervous system. Vitamin B12 may promote normal growth and development, help with certain types of nerve damage, treat anemia and support the conversion of food into energy. Benefits of B12 May help symptoms of anemia (a deficiency that causes fatigue) - Supports healthy nerves and blood cells - Studies have shown B12 may help prevent major birth defects in pregnant women - Supports bone health and may help prevent osteoporosis - Can have a positive impact on mood
Rehmie.com.ng
Burn The Business Plan
How would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and StartUp America? Well now you can. Carl Schramm, the man described by The Economist as 'The Evangelist of Entrepreneurship', has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Carl believes that entrepreneurship has been completely misrepresented by the media, business books, university programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality - which is bad news for everyone because it stops great ideas coming to life. Burn the Business Plan punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you. Burn the Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragon's Den. It doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us. Burn the Business Plan is for regular people who just want practical, real-world advice on how to start and run a successful business. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success.
Burn The Business Plan
Burn The Business Plan
₦ 15,800.00 ₦ 20,000.00 -21%
Rehmie.com.ng
Guerilla Marketing - Secrets For Making Big Profits From Your Small Business
Guerrilla Marketing is the entrepreneur & rsquo;s marketing bible -- and the book every small-business owner should have on his or her shelf.Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson & rsquo;s philosophy has given birth to a new way of learning about market share and how to gain it.Guerrilla Marketing is the entrepreneur & rsquo;s marketing bible -- and the book every small-business owner should have on his or her shelf.
Rehmie.com.ng
Mentor To Millions By Kevin Harrington
Mentor to Millions: Secrets of Success in Business, Relationships, and Beyond by Kevin Harrington Kevin Harrington, one of the original "sharks" of the TV hit Shark Tank, and serial entrepreneur Mark Timm take you on a journey that radically redefines what it means to truly succeed--at work, at home, and in every area of life.On one of the best days of his life as an entrepreneur, Mark Timm found himself sitting in his car at the end of his driveway. In just a minute he would go into the house and greet his wife and children. But as he basked in the success he'd just had, he also had to face a surprising realization: he didn't really want to go home.Mark knew that once he stepped into the happy chaos of his family, the euphoria of the day would evaporate. His work life and his home life might as well have been two different worlds. And at that moment, he acknowledged--as he puts it--that "my businesses were getting my first and my best, while my family got my last and my least."Mentor to Millions charts Mark's journey from that pivotal moment to a whole new understanding of how work, life, and relationships can coexist and thrive together. His guide through this journey: his accomplished mentor, Kevin Harrington, one of the original "sharks" from Shark Tank, who shares amazing stories and imparts invaluable wisdom about how to win in business and in every area of life.This deeply personal, easy-to-follow book invites you to join Mark and Kevin on the journey. Every page pulls back the curtain on entrepreneurship at the highest level, revealing priceless business lessons--which lead to the biggest lesson of all: combining the best of business, family, and personal life. If you're succeeding in business, struggling, or just starting out, and want your life at home to be what you've always dreamed it can be, this is the lesson you need to learn: the most valuable business you'll ever own, work for, or be a part of isn't the business you go to every day, it's the one you go home to
Mentor To Millions By Kevin Harrington
Mentor To Millions By Kevin Harrington
₦ 4,920.00 ₦ 6,000.00 -18%
Rehmie.com.ng
The Hard Thing About Hard Things - Building A Business When There Are No Easy Answers
The hard thing about hard things: Building a business when there are no easy answers, by Ben Horowit Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup & mdash;practical wisdom for managing the toughest problems business school doesn & rsquo;t cover, based on his popular ben & rsquo;s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he & rsquo;s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences. The hard thing about hard things: Building a business when there are no easy answers, by Ben Horowit Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup & mdash;practical wisdom for managing the toughest problems business school doesn & rsquo;t cover, based on his popular ben & rsquo;s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he & rsquo;s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.
Rehmie.com.ng
Business At The Speed Of Thought By Bill Gates
In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.
Business At The Speed Of Thought By Bill Gates
Business At The Speed Of Thought By Bill Gates
₦ 4,920.00 ₦ 6,000.00 -18%
Rehmie.com.ng
How To Lead Smart People: Leadership For Professionals - Arun Singh & Mike Mister
How to Lead Smart People: Leadership for Professionals - Arun Singh & Mike Mister In many jobs people work their way up through a hierarchy, an experience that prepares them for managing a team. In some professions, such as law, finance, accountancy, academia, engineering, education and healthcare, individuals may find themselves managing a team of equals. This book uses 50 simple lessons to show the reader in concise, pithy prose how to manage a team of equals with intelligence and diplomacy.Each lesson features a short introduction and example from the authors' experience, showing you how skills can be acquired. These are then followed by 6-10 action points to implement immediately. Core leadership skills are reevaluated for the leader of a smart team.The book teaches you core skills such as decision making and delegating, but also soft skills such as delivering good and bad news to team members and how to realise more general aims such as building trust and growing your team. The authors also offer advice on how to look after yourself as a team leader, how to build resilience in tough situations, but also how to develop creativity and extend your skill base so that you are constantly learning.
Rehmie.com.ng
The Mind Of The Strategist: The Art Of Japanese Business
This book, full of actual examples, aims to bring to life all of the dynamic, subtlety, and variety of business strategy as it is practiced in the real world and in real companies. The author does not purport to be inventing strategy in this book or to be revealing the secrets of Japanese business and strategic planning. Rather, he is exploring with the reader the ways in which the strategist must think, the key principles and thought patterns that real-world strategists have used to move their companies forward in Japan and throughout the world. He explores the relationship of the Strategic Triangle formed by the company, the customer, and the competition and shows how these factors must be the basis for all strategic thinking and planning
The Mind Of The Strategist: The Art Of Japanese Business
The Mind Of The Strategist: The Art Of Japanese Business
₦ 4,920.00 ₦ 6,000.00 -18%
Rehmie.com.ng
The Mind Of The Strategist: The Art Of Japanese Business
This book, full of actual examples, aims to bring to life all of the dynamic, subtlety, and variety of business strategy as it is practiced in the real world and in real companies. The author does not purport to be inventing strategy in this book or to be revealing the secrets of Japanese business and strategic planning. Rather, he is exploring with the reader the ways in which the strategist must think, the key principles and thought patterns that real-world strategists have used to move their companies forward in Japan and throughout the world. He explores the relationship of the Strategic Triangle formed by the company, the customer, and the competition and shows how these factors must be the basis for all strategic thinking and planning
The Mind Of The Strategist: The Art Of Japanese Business
The Mind Of The Strategist: The Art Of Japanese Business
₦ 4,920.00 ₦ 6,000.00 -18%
Rehmie.com.ng
Make Your Contacts Count - Networking For Business Success
Make Your Contacts Count is a practical, step-by-step guide for creating, cultivating, and capitalizing on networking relationships and opportunities. Packed with valuable tools, the book offers a field-tested "Hello to Goodbye" system that takes readers from entering a room, to making conversations flow, to following up. Updated from its first edition, the book now includes expanded advice on building social capital at work and in job hunting, as well as new case studies, examples, checklists, and questionnaires. Readers will discover how to: * draft a networking plan * cultivate current contacts * make the most of memberships * effectively exchange business cards * avoid the top ten networking turn-offs * share anecdotes that convey character and competence * transform their careers with a networking makeover Job-seekers, career-changers, entrepreneurs, and others will find all the networking help they need to supercharge their careers and boost their bottom lines. Make Your Contacts Count is a practical, step-by-step guide for creating, cultivating, and capitalizing on networking relationships and opportunities. Packed with valuable tools, the book offers a field-tested "Hello to Goodbye" system that takes readers from entering a room, to making conversations flow, to following up. Updated from its first edition, the book now includes expanded advice on building social capital at work and in job hunting, as well as new case studies, examples, checklists, and questionnaires. Readers will discover how to: * draft a networking plan * cultivate current contacts * make the most of memberships * effectively exchange business cards * avoid the top ten networking turn-offs * share anecdotes that convey character and competence * transform their careers with a networking makeover Job-seekers, career-changers, entrepreneurs, and others will find all the networking help they need to supercharge their careers and boost their bottom lines
Make Your Contacts Count - Networking For Business Success
Make Your Contacts Count - Networking For Business Success
₦ 4,920.00 ₦ 6,000.00 -18%
Rehmie.com.ng
Writing Winning Business Proposals
Winning proposals that turn prospects into clients Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, Writing Winning Business Proposals features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal. Thoroughly updated, this revised and fully updated edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand. Writing Winning Business Proposals features: Winning formula from top consultants proven to work for any proposal Complete step-by-step process, walking you through all the difficulties Up-to-date, user-friendly redesign with new worksheets and charts Updates on fees and collaboration If you're seeking approval for projects, or want a client to buy, invest or do something, Writing Winning Business Proposals is the reference you need to get you to get them to do what you want. NB: The book is subject to revise and fully updated from time to time. We may deliver available product different from the illustrations
Writing Winning Business Proposals
Writing Winning Business Proposals
₦ 5,740.00 ₦ 7,000.00 -18%
Rehmie.com.ng
How To Lead Smart People: Leadership For Professionals - Arun Singh & Mike Mister
How to Lead Smart People: Leadership for Professionals - Arun Singh & Mike Mister In many jobs people work their way up through a hierarchy, an experience that prepares them for managing a team. In some professions, such as law, finance, accountancy, academia, engineering, education and healthcare, individuals may find themselves managing a team of equals. This book uses 50 simple lessons to show the reader in concise, pithy prose how to manage a team of equals with intelligence and diplomacy.Each lesson features a short introduction and example from the authors' experience, showing you how skills can be acquired. These are then followed by 6-10 action points to implement immediately. Core leadership skills are reevaluated for the leader of a smart team.The book teaches you core skills such as decision making and delegating, but also soft skills such as delivering good and bad news to team members and how to realise more general aims such as building trust and growing your team. The authors also offer advice on how to look after yourself as a team leader, how to build resilience in tough situations, but also how to develop creativity and extend your skill base so that you are constantly learning.
Rehmie.com.ng
How To Lead Smart People - Leadership For Professionals - Arun Singh & Mike Mister
How to Lead Smart People: Leadership for Professionals - Arun Singh & Mike Mister In many jobs people work their way up through a hierarchy, an experience that prepares them for managing a team. In some professions, such as law, finance, accountancy, academia, engineering, education and healthcare, individuals may find themselves managing a team of equals. This book uses 50 simple lessons to show the reader in concise, pithy prose how to manage a team of equals with intelligence and diplomacy.Each lesson features a short introduction and example from the authors' experience, showing you how skills can be acquired. These are then followed by 6-10 action points to implement immediately. Core leadership skills are reevaluated for the leader of a smart team.The book teaches you core skills such as decision making and delegating, but also soft skills such as delivering good and bad news to team members and how to realise more general aims such as building trust and growing your team. The authors also offer advice on how to look after yourself as a team leader, how to build resilience in tough situations, but also how to develop creativity and extend your skill base so that you are constantly learning.
Rehmie.com.ng
Competitive Strategy - Techniques For Analyzing Industries And Competitors By Michael E. P
Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.Electrifying in its simplicity & mdash;like all great breakthroughs & mdash;Porter & rsquo;s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies & mdash;lowest cost, differentiation, and focus & mdash;which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter & rsquo;s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
Rehmie.com.ng
Think Smart Act Smart: Avoiding The Business Mistakes That Even Intelligent People Make
Think Smart Act Smart: Avoiding the Business Mistakes That Even Intelligent People Make by Jim Nightingale Avoiding the Business Mistakes That Even Intelligent People Make. Smart people sometimes make mistakes that seem like good ideas at the time. Why do clearly intelligent people, including business leaders, make spectacularly wrong decisions costing them time, money, and at worst, the loyalty of their customers and employees? Author and business consultant Jim Nightingale supplies invaluable insight into poor choices made by otherwise intelligent people and reveals that, from the wacky to the disastrous, every kind of erroneous thinking is rooted in similar thought processes that make even the smartest professionals do things wrong. "Think Smart, Act Smart" examines the faulty thinking of a collection of brilliant people, using case studies drawn from historical examples including: - The Challenger Disaster. - The South Sea Bubble. - The failed Bay of Pigs Invasion. - Project Alpha. - The Dot-com Crash. The ideal companion for anyone who wants a better understanding of why intelligent individuals & mdash;yes, you! & mdash;do things that make no sense, "Think Smart, Act Smart" shows you how to make smart decisions by avoiding the pitfalls into which even the smartest of us fall. It provides businesspeople with a handle on why rational persons have made historically bad choices & mdash;choices to which they were desperately committed & mdash;and offers readers immediately useful guidance on making better judgment calls. "Think Smart, Act Smart" will change the way you make decisions. Think of it as your smart and entertaining guide to becoming a better decision-maker and watch how you change the way you act. Avoiding The Business Mistakes That Even Intelligent People Make. "Think Smart, Act Smart" is a must-read for anyone concerned with the optimal operation of any organization and all management personnel." -Travis Alexander, CEO, Alexander Worldwide Protection Services.
Rehmie.com.ng
Jewish Wisdom For Business Success - Lessons From The Torah And Other Ancient Texts
Sacred Jewish texts such as the Torah and the Kabbalah have long been con-sid-ered repositories of some of the greatest wisdom ever assembled. Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice. Using real-world business situations as illustrative examples, this book reveals a four-thousand-year-old blueprint for success. Readers will find practical insights on: conquering fear - harnessing will power - removing ego from the equation - mas-tering negotiation techniques - dealing with failure - utilizing spiritual entre-preneurship - harvesting the power of positivity - and finding the right balance of character traits to succeed in any career or business venture The ancient Jewish writings contain a breadth of knowledge anyone can use, in business and in life. This enlightening and practical guide gives readers the direction they need to make it work for themSacred Jewish texts such as the Torah and the Kabbalah have long been con-sid-ered repositories of some of the greatest wisdom ever assembled. Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice. Using real-world business situations as illustrative examples, this book reveals a four-thousand-year-old blueprint for success. Readers will find practical insights on: conquering fear - harnessing will power - removing ego from the equation - mas-tering negotiation techniques - dealing with failure - utilizing spiritual entre-preneurship - harvesting the power of positivity - and finding the right balance of character traits to succeed in any career or business venture The ancient Jewish writings contain a breadth of knowledge anyone can use, in business and in life. This enlightening and practical guide gives readers the direction they need to make it work for themSacred Jewish texts such as the Torah and the Kabbalah have long been con-sid-ered repositories of some of the greatest wisdom ever assembled. Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice. Using real-world business situations as illustrative examples, this book reveals a four-thousand-year-old blueprint for success. Readers will find practical insights on: conquering fear - harnessing will power - removing ego from the equation - mas-tering negotiation techniques - dealing with failure - utilizing spiritual entre-preneurship - harvesting the power of positivity - and finding the right balance of character traits to succeed in any career or business venture The ancient Jewish writings contain a breadth of knowledge anyone can use, in business and in life. This enlightening and practical guide gives readers the direction they need to make it work for themSacred Jewish texts such as the Torah and the Kabbalah have long been con-sid-ered repositories of some of the greatest wisdom ever assembled. Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice. Using real-world business situations as illustrative examples, this book reveals a four-thousand-year-old blueprint for success. Readers will find practical insights on: conquering fear - harnessing will power - removing ego from the equation - mas-tering negotiation techniques - dealing with failure - utilizing spiritual entre-preneurship - harvesting the power of positivity - and finding the right balance of character traits to succeed in any career or business venture The ancient Jewish writings contain a breadth of knowledge anyone can use, in business and in life. This enlightening and practical guide gives readers the direction they need to make it work for them
Rehmie.com.ng
Crushing It!: How Great Entrepreneurs Build Their Business And Influence-and How You Can,
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that & rsquo;s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier & mdash;and not just financially & mdash;than they ever imagined possible by following Crush It principles. The secret to their success (and Gary & rsquo;s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That & rsquo;s what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it & rsquo;s not about getting rich. It & rsquo;s a blueprint to living life on your own terms.
Rehmie.com.ng
Covert Cows And Chick-fil-a: How Faith, Cows, And Chicken Built An Iconic Brand
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company & rsquo;s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success
Rehmie.com.ng
The Business Model Book
The Business Model Book: Design, build and adapt business ideas that drive business growth (Brilliant Business) by Adam Bock Business models are the beating heart of your firm's value proposition. Great business models drive rapid growth; bad business models can doom the most promising ventures. Brilliant Business Models clearly shows you how to create, test, adapt, and innovate successful and appropriate business models in any business context. Every company has a business model. When the business model works, the company creates value. Brilliant Business Models combines the latest research, straightforward tools and current examples to bring this surprisingly tricky topic to life. Straightforward cases from the author's research and experience highlight key lessons. This book applies a novel, life-cycle based approach to make business models relevant to your company's development stage. Your company changes over time so - should your business model. Understand how and why business models matter to your organisations successLearn how to evaluate and test business models to identify the most appropriate model
The Business Model Book
The Business Model Book
₦ 5,950.00 ₦ 7,000.00 -15%
Rehmie.com.ng
Think Smart Act Smart: Avoiding The Business Mistakes That Even Intelligent People Make
Think Smart Act Smart: Avoiding the Business Mistakes That Even Intelligent People Make by Jim Nightingale Avoiding the Business Mistakes That Even Intelligent People Make. Smart people sometimes make mistakes that seem like good ideas at the time. Why do clearly intelligent people, including business leaders, make spectacularly wrong decisions costing them time, money, and at worst, the loyalty of their customers and employees? Author and business consultant Jim Nightingale supplies invaluable insight into poor choices made by otherwise intelligent people and reveals that, from the wacky to the disastrous, every kind of erroneous thinking is rooted in similar thought processes that make even the smartest professionals do things wrong. "Think Smart, Act Smart" examines the faulty thinking of a collection of brilliant people, using case studies drawn from historical examples including: - The Challenger Disaster. - The South Sea Bubble. - The failed Bay of Pigs Invasion. - Project Alpha. - The Dot-com Crash. The ideal companion for anyone who wants a better understanding of why intelligent individuals & mdash;yes, you! & mdash;do things that make no sense, "Think Smart, Act Smart" shows you how to make smart decisions by avoiding the pitfalls into which even the smartest of us fall. It provides businesspeople with a handle on why rational persons have made historically bad choices & mdash;choices to which they were desperately committed & mdash;and offers readers immediately useful guidance on making better judgment calls. "Think Smart, Act Smart" will change the way you make decisions. Think of it as your smart and entertaining guide to becoming a better decision-maker and watch how you change the way you act. Avoiding The Business Mistakes That Even Intelligent People Make. "Think Smart, Act Smart" is a must-read for anyone concerned with the optimal operation of any organization and all management personnel." -Travis Alexander, CEO, Alexander Worldwide Protection Services.
Rehmie.com.ng
The Hard Thing About Hard Things: Building A Business When There Are No Easy Answers
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup-practical wisdom for managing the toughest problems business school doesn & rsquo;t cover, based on his popular ben & rsquo;s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he & rsquo;s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.
Rehmie.com.ng
The Next Africa: An Emerging Continent Becomes A Global Powerhouse By Jake Bright
The Next Africa: An Emerging Continent Becomes a Global Powerhouse by Jake Bright The Next Africa, an Axiom Best Business Book Award winner, will change the way people think about the continent. The old narrative of an Africa disconnected from the global economy, depicted by conflict or corruption, and heavily dependent on outside donors is fading. A wave of transformation driven by business, modernization, and a new cadre of remarkably talented Africans is thrusting the continent from the world's margins to the global mainstream. In the coming decades the magnitude of Africa's markets and rising influence of its people will intersect with other key trends to shape a new era, one in which Africa's progress finally overshadows its challenges, transforming an emerging continent into a global powerhouse. The Next Africa captures this story. Authors Jake Bright and Aubrey Hruby pair their collective decades of Africa experience with several years of direct research and interviews. Packed with profiles; personal stories, research and analysis, The Next Africa is a paradigm-shifting guide to the events, trends, and people reshaping Africa's relationship to the world. Bright and Hruby detail the cross-cutting trends prompting Silicon Valley venture capital funds and firms like GE, IBM, and Proctor & Gamble to make major investments in African economies, while describing how Africans are stimulating Milan runways, Hollywood studios, and London pop charts. The Next Africa introduces readers to the continent's burgeoning technology movement, rising entrepreneurs, groundbreaking philanthropists, and cultural innovators making an impact in music, fashion, and film. Bright and Hruby also connect Africa's transformation to its contemporary immigrant diaspora, illustrating how this increasingly affluent group will serve as the thread that pulls the continent's success together. Finally, The Next Africa suggests a fresh framework for global citizens, public policy-makers, and CEOs to approach Africa. It will no longer be "The Hopeless Continent", nor will it become an overnight utopia. Bright and Hruby offer a more nuanced, net-sum, and data-rich approach to analyzing an increasingly complex continent, reconciling its continued challenges with rapid progress. The Next Africa describes a future of a more globally-connected Africa where its leaders and citizens wield significant economic, cultural, and political power--a future in which Americans will be more likely to own African stocks, work for companies doing business in Africa, buy African hits from iTunes, see Nigerian actors win Oscars, and learn new African names connected to tech moguls and billionaires.
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The Hard Thing About Hard Things: Building A Business When There Are No Easy Answers
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup-practical wisdom for managing the toughest problems business school doesn & rsquo;t cover, based on his popular ben & rsquo;s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he & rsquo;s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.
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The Hard Thing About Hard Things: Building A Business When There Are No Easy Answers
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup-practical wisdom for managing the toughest problems business school doesn & rsquo;t cover, based on his popular ben & rsquo;s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he & rsquo;s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.
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Cashvertising By Drew Eric Whitman
Cashvertising By Drew Eric Whitman How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone. Fact: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you and millions like you to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? This book shows you how
Cashvertising By Drew Eric Whitman
Cashvertising By Drew Eric Whitman
₦ 4,450.00 ₦ 5,000.00 -11%
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Strategy Plain And Simple By Vaughan Evans
3 steps to building a successful strategy for your startup or growing business.Strategy Plain and Simple & rsquo;s uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow.With vivid examples, practical solutions and a jargon-free approach, Vaughan Evans cuts to the very essence of what you need to know about strategy, simplifying it for anyone wanting to guide their business to success.He sets out a plain, simple, 3-step process:- Understand your market & ndash; how to forecast demand and supply.- Gain competitive advantage & ndash; how to target the strategic gap and bridge it.- Managing business risk & ndash; how to balance risk and opportunity.Read it in 60 minutes, follow the three steps and transform your business prospects."This fast-moving book gives a proven, practical approach that you can apply immediately to start a successful business or build your current business into a .... profit machine. & rdquo; - Brian Tracy, success guru, speaker and author of Now Build a Better Business!
Strategy Plain And Simple By Vaughan Evans
Strategy Plain And Simple By Vaughan Evans
₦ 4,450.00 ₦ 5,000.00 -11%
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This Is Marketing By Seth Godin
This Is Marketing A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care. This book shows you the way.
This Is Marketing By Seth Godin
This Is Marketing By Seth Godin
₦ 4,450.00 ₦ 5,000.00 -11%
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The Business Model Book: Design, Build And Adapt Business Ideas That Strive - Adam J. Bock
The Business Model Book: Design, build and adapt business ideas that drive business growth (Brilliant Business) by Adam Bock Business models are the beating heart of your firm's value proposition. Great business models drive rapid growth; bad business models can doom the most promising ventures. Brilliant Business Models clearly shows you how to create, test, adapt, and innovate successful and appropriate business models in any business context. Every company has a business model. When the business model works, the company creates value. Brilliant Business Models combines the latest research, straightforward tools and current examples to bring this surprisingly tricky topic to life. Straightforward cases from the author's research and experience highlight key lessons. This book applies a novel, life-cycle based approach to make business models relevant to your company's development stage. Your company changes over time so - should your business model. Understand how and why business models matter to your organisations successLearn how to evaluate and test business models to identify the most appropriate modelUse the business model life-cycle approach to keep your business model relevant and successful.
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The Next Africa: An Emerging Continent Becomes A Global Powerhouse By Jake Bright
The Next Africa: An Emerging Continent Becomes a Global Powerhouse by Jake Bright The Next Africa, an Axiom Best Business Book Award winner, will change the way people think about the continent. The old narrative of an Africa disconnected from the global economy, depicted by conflict or corruption, and heavily dependent on outside donors is fading. A wave of transformation driven by business, modernization, and a new cadre of remarkably talented Africans is thrusting the continent from the world's margins to the global mainstream. In the coming decades the magnitude of Africa's markets and rising influence of its people will intersect with other key trends to shape a new era, one in which Africa's progress finally overshadows its challenges, transforming an emerging continent into a global powerhouse. The Next Africa captures this story. Authors Jake Bright and Aubrey Hruby pair their collective decades of Africa experience with several years of direct research and interviews. Packed with profiles; personal stories, research and analysis, The Next Africa is a paradigm-shifting guide to the events, trends, and people reshaping Africa's relationship to the world. Bright and Hruby detail the cross-cutting trends prompting Silicon Valley venture capital funds and firms like GE, IBM, and Proctor & Gamble to make major investments in African economies, while describing how Africans are stimulating Milan runways, Hollywood studios, and London pop charts. The Next Africa introduces readers to the continent's burgeoning technology movement, rising entrepreneurs, groundbreaking philanthropists, and cultural innovators making an impact in music, fashion, and film. Bright and Hruby also connect Africa's transformation to its contemporary immigrant diaspora, illustrating how this increasingly affluent group will serve as the thread that pulls the continent's success together. Finally, The Next Africa suggests a fresh framework for global citizens, public policy-makers, and CEOs to approach Africa. It will no longer be "The Hopeless Continent", nor will it become an overnight utopia. Bright and Hruby offer a more nuanced, net-sum, and data-rich approach to analyzing an increasingly complex continent, reconciling its continued challenges with rapid progress. The Next Africa describes a future of a more globally-connected Africa where its leaders and citizens wield significant economic, cultural, and political power--a future in which Americans will be more likely to own African stocks, work for companies doing business in Africa, buy African hits from iTunes, see Nigerian actors win Oscars, and learn new African names connected to tech moguls and billionaires.
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Think Smart Act Smart: Avoiding The Business Mistakes That Even Intelligent People Make
Think Smart Act Smart: Avoiding the Business Mistakes That Even Intelligent People Make by Jim Nightingale Avoiding the Business Mistakes That Even Intelligent People Make. Smart people sometimes make mistakes that seem like good ideas at the time. Why do clearly intelligent people, including business leaders, make spectacularly wrong decisions costing them time, money, and at worst, the loyalty of their customers and employees? Author and business consultant Jim Nightingale supplies invaluable insight into poor choices made by otherwise intelligent people and reveals that, from the wacky to the disastrous, every kind of erroneous thinking is rooted in similar thought processes that make even the smartest professionals do things wrong. "Think Smart, Act Smart" examines the faulty thinking of a collection of brilliant people, using case studies drawn from historical examples including: - The Challenger Disaster. - The South Sea Bubble. - The failed Bay of Pigs Invasion. - Project Alpha. - The Dot-com Crash. The ideal companion for anyone who wants a better understanding of why intelligent individuals & mdash;yes, you! & mdash;do things that make no sense, "Think Smart, Act Smart" shows you how to make smart decisions by avoiding the pitfalls into which even the smartest of us fall. It provides businesspeople with a handle on why rational persons have made historically bad choices & mdash;choices to which they were desperately committed & mdash;and offers readers immediately useful guidance on making better judgment calls. "Think Smart, Act Smart" will change the way you make decisions. Think of it as your smart and entertaining guide to becoming a better decision-maker and watch how you change the way you act. Avoiding The Business Mistakes That Even Intelligent People Make. "Think Smart, Act Smart" is a must-read for anyone concerned with the optimal operation of any organization and all management personnel." -Travis Alexander, CEO, Alexander Worldwide Protection Services.
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The Next Africa: An Emerging Continent Becomes A Global Powerhouse By Jake Bright.
The Next Africa: An Emerging Continent Becomes a Global Powerhouse by Jake Bright The Next Africa, an Axiom Best Business Book Award winner, will change the way people think about the continent. The old narrative of an Africa disconnected from the global economy, depicted by conflict or corruption, and heavily dependent on outside donors is fading. A wave of transformation driven by business, modernization, and a new cadre of remarkably talented Africans is thrusting the continent from the world's margins to the global mainstream. In the coming decades the magnitude of Africa's markets and rising influence of its people will intersect with other key trends to shape a new era, one in which Africa's progress finally overshadows its challenges, transforming an emerging continent into a global powerhouse. The Next Africa captures this story. Authors Jake Bright and Aubrey Hruby pair their collective decades of Africa experience with several years of direct research and interviews. Packed with profiles; personal stories, research and analysis, The Next Africa is a paradigm-shifting guide to the events, trends, and people reshaping Africa's relationship to the world. Bright and Hruby detail the cross-cutting trends prompting Silicon Valley venture capital funds and firms like GE, IBM, and Proctor & Gamble to make major investments in African economies, while describing how Africans are stimulating Milan runways, Hollywood studios, and London pop charts. The Next Africa introduces readers to the continent's burgeoning technology movement, rising entrepreneurs, groundbreaking philanthropists, and cultural innovators making an impact in music, fashion, and film. Bright and Hruby also connect Africa's transformation to its contemporary immigrant diaspora, illustrating how this increasingly affluent group will serve as the thread that pulls the continent's success together. Finally, The Next Africa suggests a fresh framework for global citizens, public policy-makers, and CEOs to approach Africa. It will no longer be "The Hopeless Continent", nor will it become an overnight utopia. Bright and Hruby offer a more nuanced, net-sum, and data-rich approach to analyzing an increasingly complex continent, reconciling its continued challenges with rapid progress. The Next Africa describes a future of a more globally-connected Africa where its leaders and citizens wield significant economic, cultural, and political power--a future in which Americans will be more likely to own African stocks, work for companies doing business in Africa, buy African hits from iTunes, see Nigerian actors win Oscars, and learn new African names connected to tech moguls and billionaires.
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Business Strategy Manual by Bolutife Oluwadele PhD
Business Strategy Manual is an engaging compilation of essential business tips based on the author & rsquo;s years of practice and experience. It is a book specifically designed for small and medium-sized enterprises (SMEs) and other businesses seeking to optimize their performance and make informed decisions. With practical examples and case studies, the book aims to equip business owners with the knowledge and skills necessary to harness the power of data and transform it into actionable business strategies. From identifying market trends to evaluating customer behaviour, Business Strategy Manual is a valuable resource for SMEs looking to stay competitive in today's data-driven business landscape.
Business Strategy Manual by Bolutife Oluwadele PhD
Business Strategy Manual by Bolutife Oluwadele PhD
₦ 4,950.00 ₦ 5,500.00 -10%
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The Next Africa: An Emerging Continent Becomes A Global Powerhouse By Jake Bright.
The Next Africa: An Emerging Continent Becomes a Global Powerhouse by Jake Bright The Next Africa, an Axiom Best Business Book Award winner, will change the way people think about the continent. The old narrative of an Africa disconnected from the global economy, depicted by conflict or corruption, and heavily dependent on outside donors is fading. A wave of transformation driven by business, modernization, and a new cadre of remarkably talented Africans is thrusting the continent from the world's margins to the global mainstream. In the coming decades the magnitude of Africa's markets and rising influence of its people will intersect with other key trends to shape a new era, one in which Africa's progress finally overshadows its challenges, transforming an emerging continent into a global powerhouse. The Next Africa captures this story. Authors Jake Bright and Aubrey Hruby pair their collective decades of Africa experience with several years of direct research and interviews. Packed with profiles; personal stories, research and analysis, The Next Africa is a paradigm-shifting guide to the events, trends, and people reshaping Africa's relationship to the world. Bright and Hruby detail the cross-cutting trends prompting Silicon Valley venture capital funds and firms like GE, IBM, and Proctor & Gamble to make major investments in African economies, while describing how Africans are stimulating Milan runways, Hollywood studios, and London pop charts. The Next Africa introduces readers to the continent's burgeoning technology movement, rising entrepreneurs, groundbreaking philanthropists, and cultural innovators making an impact in music, fashion, and film. Bright and Hruby also connect Africa's transformation to its contemporary immigrant diaspora, illustrating how this increasingly affluent group will serve as the thread that pulls the continent's success together. Finally, The Next Africa suggests a fresh framework for global citizens, public policy-makers, and CEOs to approach Africa. It will no longer be "The Hopeless Continent", nor will it become an overnight utopia. Bright and Hruby offer a more nuanced, net-sum, and data-rich approach to analyzing an increasingly complex continent, reconciling its continued challenges with rapid progress. The Next Africa describes a future of a more globally-connected Africa where its leaders and citizens wield significant economic, cultural, and political power--a future in which Americans will be more likely to own African stocks, work for companies doing business in Africa, buy African hits from iTunes, see Nigerian actors win Oscars, and learn new African names connected to tech moguls and billionaires.
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Mentor To Millions By Kevin Harrington
Mentor to Millions: Secrets of Success in Business, Relationships, and Beyond by Kevin Harrington Kevin Harrington, one of the original "sharks" of the TV hit Shark Tank, and serial entrepreneur Mark Timm take you on a journey that radically redefines what it means to truly succeed--at work, at home, and in every area of life.On one of the best days of his life as an entrepreneur, Mark Timm found himself sitting in his car at the end of his driveway. In just a minute he would go into the house and greet his wife and children. But as he basked in the success he'd just had, he also had to face a surprising realization: he didn't really want to go home.Mark knew that once he stepped into the happy chaos of his family, the euphoria of the day would evaporate. His work life and his home life might as well have been two different worlds. And at that moment, he acknowledged--as he puts it--that "my businesses were getting my first and my best, while my family got my last and my least."Mentor to Millions charts Mark's journey from that pivotal moment to a whole new understanding of how work, life, and relationships can coexist and thrive together. His guide through this journey: his accomplished mentor, Kevin Harrington, one of the original "sharks" from Shark Tank, who shares amazing stories and imparts invaluable wisdom about how to win in business and in every area of life.This deeply personal, easy-to-follow book invites you to join Mark and Kevin on the journey. Every page pulls back the curtain on entrepreneurship at the highest level, revealing priceless business lessons--which lead to the biggest lesson of all: combining the best of business, family, and personal life. If you're succeeding in business, struggling, or just starting out, and want your life at home to be what you've always dreamed it can be, this is the lesson you need to learn: the most valuable business you'll ever own, work for, or be a part of isn't the business you go to every day, it's the one you go home to
Mentor To Millions By Kevin Harrington
Mentor To Millions By Kevin Harrington
₦ 4,950.00 ₦ 5,500.00 -10%
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The Power Of Positive Thinking In Business By Scott W. Ventrella
10 Traits for Success at Work.Do you have what it takes to succeed in business? When it comes to work performance, we tend to be our own worst critics, and it is often difficult to see where our true strengths lie. The key to overcoming this kind of self-defeating behavior is to change the way we think. Norman Vincent Peale's great classic bestseller, "The Power of Positive Thinking", was the first book to introduce positive thinking as a means to personal growth. Now, after years of extensive research and field-testing, working in cooperation with the Peale Center and major corporations nationwide, Scott Ventrella has adapted those concepts into a systematic program for people in business to achieve greater levels of personal and professional performance."The Power of Positive Thinking in Business" provides a practical way for each of us to develop and actually strengthen the ten traits of a positive thinker. When we learn how to overcome negative internal barriers such as fear, lack of self-confidence, and low self-esteem, we develop the traits that characterize a positive thinker: - Optimism. - Enthusiasm. - Belief. - Integrity. - Courage.- Confidence. - Determination. - Patience. - Calmness. - Focus.
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The Business Coach (instant Success Series) By Bradley Sugars
The Business Coach (Instant Success Series) by Bradley Sugars Put yourself in the hands of the Business Coach-and run your business like a champion! Follow along as the Coach demonstrates how to successfully navigate the challenges and recognize the opportunities business owners face every day. The Business Coach uses strategies developed by Sugars and the business coaches at Action International, who have helped nearly a million business owners worldwide realize their dreams. You'll learn: The story of business basics for beginning and experienced business owners How to pinpoint problem areas, develop winning strategies, and measure your progress The secrets to true financial freedom by building a successful company that runs itself Get real results right now when you discover all that Instant Success has to offer! Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training
Business King
Business King Disruptive Selling By Patrick Maes
The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. Disruptive Selling helps companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture. Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, this book will empower readers to look critically at their organizations and commercial interaction models, and begin their own disruptive selling journeys. It contains a carefully researched, clearly explained framework to disruptive selling, and practical guidelines that will allow readers to get started immediately. Regardless of industry, sector or company-size, Disruptive Selling is the ultimate guide to remaining competitive and adaptive in a continually changing world.
Business King Disruptive Selling By Patrick Maes
Business King Disruptive Selling By Patrick Maes
₦ 5,460.00 ₦ 6,000.00 -9%
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The Business Model Book: Design, Build And Adapt Business Ideas That Strive - Adam J. Bock
The Business Model Book: Design, build and adapt business ideas that drive business growth (Brilliant Business) by Adam Bock Business models are the beating heart of your firm's value proposition. Great business models drive rapid growth; bad business models can doom the most promising ventures. Brilliant Business Models clearly shows you how to create, test, adapt, and innovate successful and appropriate business models in any business context. Every company has a business model. When the business model works, the company creates value. Brilliant Business Models combines the latest research, straightforward tools and current examples to bring this surprisingly tricky topic to life. Straightforward cases from the author's research and experience highlight key lessons. This book applies a novel, life-cycle based approach to make business models relevant to your company's development stage. Your company changes over time so - should your business model. Understand how and why business models matter to your organisations successLearn how to evaluate and test business models to identify the most appropriate modelUse the business model life-cycle approach to keep your business model relevant and successful.
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The Abcs Of Real Estate Investing By Ken Mcelroy
The ABCs of Real Estate Investing: The Secrets of Finding Hidden Profits Most Investors Miss by Ken McElroy This book will teach you how to:- Achieve wealth and cash flow through real estate- Find property with real potential- Show you how to unlock the myths that are holding you back- Negotiating the deal based on the numbers- Evaluate property and purchase price- Increase your income through proven property management tools About the Author Ken McElroy, Principal and Co-Partner of MC Companies, has over 26 years ofsenior level experience in multifamily asset and property management,development. Having purchased over $400 million in real estate in the past twoyears, Ken brings a unique property management perspective when estimating aproperty & rsquo;s potential value. Ken oversees the company & rsquo;s asset portfolio and leadsthe day-to-day operations including financial and operating analysis, investorrelations and business development. An industry veteran, Ken has served inleadership roles in multi-family asset and property management for more than26 years. He is also an expert in development, project/constructionmanagement, investment analysis and acquisitions/dispositions, as well asbusiness development and client relations.MC Companies is a full-service real estate investment and property managementgroup that since 1985 has developed, built and managed multi-family housingcommunities. Its current portfolio includes units in Arizona (Phoenix, Tucson,Goodyear, Scottsdale, Green Valley, and Sun City); Las Vegas, Nevada; Portland,Oregon; Oklahoma (Oklahoma City and Tulsa) and Texas (Austin, Dallas,Houston, Plano, and San Antonio). & ldquo;The MC Companies combined core strengths create value and is the foundationfor the company we built. For us, a culture of partnership isn & rsquo;t something wehang on the wall. It & rsquo;s something we actually live minute-by-minute when webring on a new property management contract, run the numbers on anapartment community we & rsquo;re thinking about buying or map out the strategicdirection for our company in the coming year. It & rsquo;s our mutual respect, ourrespective talents and our combined actions that come into play and create ourcommitment to Sharing the Good Life with our families, friends, investors,employees and our family of community residents."
The Abcs Of Real Estate Investing By Ken Mcelroy
The Abcs Of Real Estate Investing By Ken Mcelroy
₦ 5,460.00 ₦ 6,000.00 -9%
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This Is Marketing By Seth Godin
This Is Marketing A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care. This book shows you the way.
This Is Marketing By Seth Godin
This Is Marketing By Seth Godin
₦ 6,440.00 ₦ 7,000.00 -8%
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Jewish Wisdom For Business Success: Lessons From The Torah And Other Ancient Texts
Sacred Jewish texts such as the Torah and the Kabbalah have long been con-sid-ered repositories of some of the greatest wisdom ever assembled. Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice. Using real-world business situations as illustrative examples, this book reveals a four-thousand-year-old blueprint for success. Readers will find practical insights on: conquering fear - harnessing will power - removing ego from the equation - mas-tering negotiation techniques - dealing with failure - utilizing spiritual entre-preneurship - harvesting the power of positivity - and finding the right balance of character traits to succeed in any career or business venture The ancient Jewish writings contain a breadth of knowledge anyone can use, in business and in life. This enlightening and practical guide gives readers the direction they need to make it work for them
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Jewish Wisdom For Business Success
Sacred Jewish texts such as the Torah and the Kabbalah have long been con-sid-ered repositories of some of the greatest wisdom ever assembled. Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice. Using real-world business situations as illustrative examples, this book reveals a four-thousand-year-old blueprint for success. Readers will find practical insights on: conquering fear - harnessing will power - removing ego from the equation - mas-tering negotiation techniques - dealing with failure - utilizing spiritual entre-preneurship - harvesting the power of positivity - and finding the right balance of character traits to succeed in any career or business venture The ancient Jewish writings contain a breadth of knowledge anyone can use, in business and in life. This enlightening and practical guide gives readers the direction they need to make it work for them
Jewish Wisdom For Business Success
Jewish Wisdom For Business Success
₦ 6,440.00 ₦ 7,000.00 -8%
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The Business Coach By Bradley Sugars
The Business Coach (Instant Success Series) by Bradley Sugars Put yourself in the hands of the Business Coach-and run your business like a champion! Follow along as the Coach demonstrates how to successfully navigate the challenges and recognize the opportunities business owners face every day. The Business Coach uses strategies developed by Sugars and the business coaches at Action International, who have helped nearly a million business owners worldwide realize their dreams. You'll learn: The story of business basics for beginning and experienced business owners How to pinpoint problem areas, develop winning strategies, and measure your progress The secrets to true financial freedom by building a successful company that runs itself Get real results right now when you discover all that Instant Success has to offer! Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training
The Business Coach By Bradley Sugars
The Business Coach By Bradley Sugars
₦ 6,440.00 ₦ 7,000.00 -8%
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The Big 100: The 100 Business Tools You Need To Succeed
All the business ideas you need to succeed, in one book, instead of 100 The world is full of business ideas. But how do you know which the best ones are? And how do you find time to read about them? This little book contains the very best business tools that have come from the very best business brains on the planet. Each is summarized over just two pages, so that readers can quickly gain access to the insights which are driving the most successful people in all walks of life.
The Big 100: The 100 Business Tools You Need To Succeed
The Big 100: The 100 Business Tools You Need To Succeed
₦ 16,740.00 ₦ 18,000.00 -7%
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The Mind Of The Strategist: The Art Of Japanese Business By Kenichi Ohmae
The Mind Of The Strategist: The Art of Japanese Business by Kenichi Ohmae This book, full of actual examples, aims to bring to life all of the dynamic, subtlety, and variety of business strategy as it is practiced in the real world and in real companies. The author does not purport to be inventing strategy in this book or to be revealing the secrets of Japanese business and strategic planning. Rather, he is exploring with the reader the ways in which the strategist must think, the key principles and thought patterns that real-world strategists have used to move their companies forward in Japan and throughout the world. He explores the relationship of the Strategic Triangle formed by the company, the customer, and the competition and shows how these factors must be the basis for all strategic thinking and planning.
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Built To Last: Successful Habits Of Visionary Companies By Jim Collins
Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?" Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond. About the Author Jim Collins is a student and teacher of what makes great companies tick, and a Socratic advisor to leaders in the business and social sectors. Having invested more than a quarter-century in rigorous research, he has authored or coauthored six books that have sold in total more than 10 million copies worldwide. They include Good to Great, Built to Last, How the Mighty Fall, and Great by Choice. Driven by a relentless curiosity, Jim began his research and teaching career on the faculty at the Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. In 1995, he founded a management laboratory in Boulder, Colorado. In addition to his work in the business sector, Jim has a passion for learning and teaching in the social sectors, including education, healthcare, government, faith-based organizations, social ventures, and cause-driven nonprofits.
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The Effective Ceo By Mr Byron Morrison
Inside "The Effective CEO" you'll discover the "CEO Amplified Effectiveness Method" This battle-tested process was developed specifically for CEOs and this book will take you step-by-step through how to quickly and easily get clear on what to focus on and prioritize, properly plan and structure your days, and consistently execute at the highest level. So instead of spending your days feeling stretched thin, overwhelmed or like there are never enough minutes to get everything done, you'll feel far more focused, in control of your time and able to prioritize what actually matters. Meaning that not only will you transform what you get done in a day - but you'll also be able to look back knowing the work you did pushed the business forward, instead of just being spent on reactionary problems. This is the ONLY System You'll Ever Need To Take Back Control Of Your Time And Become More Effective In Your Role. I've taken everything I've learned over the last 6 years of helping CEOs, business leaders from around the world to consistently perform at their best, and broken it down in this short book for you. The book is, meaning you can quickly and easily read in a couple of hours and I'll show you how to immediately implement what you learn. A glimpse of what you'll discover includes: The proven 5-step process to get clear on exactly what you need to focus on and prioritize, along with how to delegate or let go of everything else. I took a client through this recently and he removed over 50% of his to-do list, all while freeing up 15 hours to focus on the tasks that actually drive the business forwardHow to structure your days and weeks in a way that allows you to maximize growth, manage your workload and defends your time, instead of allowing your days to be consumed by reactionary problems. This planning process was developed specifically for CEOs and will transform what you get done in a dayI'll also give you my signature 180-second drill that resets your intention, clears mental fatigue on command and releases stress, energizing you inside out. Clients have told me that this quick drill is so effective, they've ditched their coffee and do this instead.The secret to structuring a life of freedom on your terms, so that you can crush your goals, without sacrificing time for your health, relationships and the other things that matter most (and I'll even show you how to shift your focus from work to being present and in the moment)CEO tools, strategies and techniques to stay focused, manage stress and consistently perform at a higher levelAnd so much more.By the end you'll be able to amplify your productivity, time management and performance, ensuring you can maximize your time, lead with confidence and become a more effective CEO.
The Effective Ceo By Mr Byron Morrison
The Effective Ceo By Mr Byron Morrison
₦ 3,762.00 ₦ 3,800.00 -1%
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Use Your Job To Quit Your Job By Jake Lang
You need to fail to succeed. You've got to spend money to make money. You've heard these clich & eacute;s stated as "facts" before. And it's holding you back from starting your business. What if I told you, it's not true? You don't need to spend anything to start your business. You don't need to fail and lose money before you succeed. And you can virtually guarantee that your business will succeed. What if there was an easier way? An easy way to start a business. One where you can leverage your expertise to monetize your skills so you can quit your job and pursue your entrepreneurial dream full-time. What if the idea for that business was sitting right in front of you where you spend 40 hours a week, every single week? It's time to use your job to quit your job. That's right. Your best entrepreneur ideas are sitting right in front of you at your day job. Your day job is a source of inspiration for your first business. You can leverage your expertise and skills from your day job to start your first business. This is how many of today's entrepreneurs got their start. They leveraged their expertise from their professional career, to start their first business, which they used as a stepping stone into entrepreneurship. In Use Your Job To Quit Your Job you will... Follow the proven blueprint set by entrepreneurs before you. You will learn to use the expertise that you have accumulated over years of working 40 hours per week in your nine-to-five job and turn it into a business. In the step-by-step process laid out in this business idea book, you will learn to leverage your expertise to brainstorm, validate, and choose the perfect business idea to kickstart your entrepreneurial career. Your entrepreneurial journey starts here. It's time to start your business, quit your job, and live your life the way you've always dreamed. It's time to Use Your Job to Quit Your Job.
Use Your Job To Quit Your Job By Jake Lang
Use Your Job To Quit Your Job By Jake Lang
₦ 3,465.00 ₦ 3,500.00 -1%
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How To Sell Anything To Anybody By Joe Girard
Joe Girard, "the world's greatest salesman," shares the system of salesmanship that has made him a renowned success in his field. "Salesmen are made, not born. If I did it, you can do it."-- Joe Girard In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did. This bestselling classic has helped millions of readers meet their goals -- and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can: TURN ONE SALE INTO 250 MORECREATE A WINNING GAME PLAN FROM LOSING SALESKNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYERMOVE PAST THE CUSTOMER'S LAST HURDLE TO CLOSE THE SALE
How To Sell Anything To Anybody By Joe Girard
How To Sell Anything To Anybody By Joe Girard
₦ 3,960.00 ₦ 4,000.00 -1%
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The Upside Of The Downturn - 10 Management Strategies To Prevail In Recession - Hardcover
Some businesses - and some people - will emerge from this downturn stronger and more dominant than when it started. Others will weaken and fade. It all depends on critical choices they make right now. Geoff Colvin, one of America's most respected business journalists, says even the scariest recession has an upside. The best managers know conventional thinking won't help them win in these tough times. They're taking smart, practical steps that will not only keep them strong, but will also distance them from the pack for years to come. The dozens of top-performing leaders Colvin interviewed reject the common view that slashing costs and firing employees are all that matter. They see the recession as a rich opportunity to reinvent their organizations and lay the groundwork for future growth. Colvin's ten solidly grounded strategies will increase your company's competitiveness and build its long-term value. A sample: & middot; Reset priorities. Easy to say, harder to do. Pursuing the lofty goals set in good times can be disastrous now. & middot; Reevaluate people and steal some good ones. Mass layoffs are a tempting way to cut costs, but great companies often find smarter alternatives. And if your competitors are dumb enough to fire their best people, grab them. & middot; Keep investing in the core. Trim the fat from your budgets but not the muscle. The best companies actually increase some spending in a recession, funding the areas that make them unique and valuable. & middot; Don't rush to cut prices. Many companies assume they must - yet the long-term damage often outweighs the short-term boost. Colvin shows how these strategies really work, using examples of major companies that have applied them with inspiring results.
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HBR Guide To Buying A Small Business By Richard S. Ruback And Royce Yudkoff
Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards & mdash;as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute
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Idea Flow - Paperback
The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered. Every business problem is, finally, an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations. Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to:-- Establish a brief daily creativity practice-- Develop thousands of great ideas on demand-- Run cheap, fast tests to determine which ideas will work-- Persuade your team and organization on the importance of centering ideaflow Publisher & rlm; : & lrm; Ebury Edge (January 1, 2019)Language & rlm; : & lrm; EnglishPaperback & rlm; : & lrm; 100 pagesISBN-10 & rlm; : & lrm; 1529146232ISBN-13 & rlm; : & lrm; 978-1529146233Dimensions & rlm; : & lrm; 6.02 x 0.87 x 9.21 inches
Idea Flow - Paperback
Idea Flow - Paperback
₦ 7,523.00 ₦ 7,599.00 -1%
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How To Sell Anything To Anybody
Joe Girard, "the world's greatest salesman," shares the system of salesmanship that has made him a renowned success in his field."Salesmen are made, not born. If I did it, you can do it." -- Joe Girard In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did. This bestselling classic has helped millions of readers meet their goals -- and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can: TURN ONE SALE INTO 250 MORE CREATE A WINNING GAME PLAN FROM LOSING SALES KNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER MOVE PAST THE CUSTOMER'S LAST HURDLE TO CLOSE THE SALE SELL AT A LOSS AND MAKE A FURTUNE Publisher & rlm; : & lrm; Simon & Schuster; Reprint edition (7 February 2006)Language & rlm; : & lrm; EnglishPaperback & rlm; : & lrm; 192 pagesISBN-10 & rlm; : & lrm; 9780743273961ISBN-13 & rlm; : & lrm; 978-0743273961Dimensions & rlm; : & lrm; 13.97 x 1.02 x 21.43 cm
How To Sell Anything To Anybody
How To Sell Anything To Anybody
₦ 8,711.00 ₦ 8,799.00 -1%
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The 22 Immutable Laws Of Marketing Paperback
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail. Publisher & rlm; : & lrm; Profile Books Ltd; Main edition (24 October 1994)Language & rlm; : & lrm; EnglishPaperback & rlm; : & lrm; 160 pagesISBN-10 & rlm; : & lrm; 1861976100ISBN-13 & rlm; : & lrm; 978-1861976109Dimensions & rlm; : & lrm; 12.8 x 1.2 x 19.6 cm
The 22 Immutable Laws Of Marketing Paperback
The 22 Immutable Laws Of Marketing Paperback
₦ 8,711.00 ₦ 8,799.00 -1%
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Work Out Strategic Financial Management Eighth Edition By Ade Omolehinwa
Strategic financial management means not only managing a company's finances but managing them with the intention to succeed & mdash;that is, to attain the company's goals and objectives and maximize shareholder value over time. However, before a company can manage itself strategically, it first needs to define its objectives precisely, identify and quantify its available and potential resources, and devise a specific plan to use its finances and other capital resources toward achieving its goals.
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Warren Buffett On Business: Principles From The Sage Of Omaha. Hardcover
The proven business principles of Warren Buffett Warren Buffett is one of the most admired and prolific investors and managers in corporate America. Warren Buffett on Business is a timeless guide to strategies that can help you run a successful business. This book is a one-of-a-kind collection of Buffett's letters to the shareholders of Berkshire Hathaway written over the past few decades, and in a clear, simple style distills the basic principles of sound business practices. Through Buffett's own remarkable words, this practical management handbook shares valuable insights on communicating with, and treating employees and shareholders fairly; responsible corporate governance; ethical behavior; patience and perseverance; admitting mistakes; and having a passion for work. Contains priceless pearls of business and management wisdom, woven into a delightful narrative Designed in an accessible manner and organized by business and management topics with strong lessons from Buffett Provides direct, hands-on information on major topics concerning managers, entrepreneurs, business students, and anyone interested in business Informative and inspiring, this unique book puts Warren Buffett's business beliefs in perspective.
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The Business School Paperback
The book describes what the real values of network marketing business are. It is more than just making money. He says that it is a business having a heart. Rich Dad & rsquo;s The Business School does not promote any specific network marketing organization, but aims to educate the reader on how to select one.Robert the BusinessmanFollowing the war, Robert worked for the Xerox Corporation in sales. In 1977, he started a company that brought the first nylon Velcro 'surfer wallets' to market. And in 1985 he founded an international education company that taught business and investing to tens of thousands of students throughout the world. In 1994 Robert sold his business and retired at the age of 47. Robert the Best-Selling Author During his short-lived retirement, Robert , in collaboration with co-author Sharon Lechter, a C.P.A. and his business partner, wrote the book Rich Dad, Poor Dad. Soon after he wrote Rich Dad's CASHFLOW Quadrant, Rich Dad's Guide to Investing and Rich Kid, Smart Kid -- all of which earned spots on the bestseller lists of the Wall Street Journal, Business Week, The New York Times, eTrade.com and others. Publisher & rlm; : & lrm; Robert Kiyosaki (March 1, 2001)Language & rlm; : & lrm; EnglishPaperback & rlm; : & lrm; 120 pagesISBN-10 & rlm; : & lrm; 0446774251ISBN-13 & rlm; : & lrm; 978-0446774253
The Business School Paperback
The Business School Paperback
₦ 8,711.00 ₦ 8,799.00 -1%
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Cashvertising By Drew Eric Whitman
Cashvertising By Drew Eric Whitman How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone. Fact: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you and millions like you to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? This book shows you how.
Cashvertising By Drew Eric Whitman
Cashvertising By Drew Eric Whitman
₦ 3,465.00 ₦ 3,500.00 -1%
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Strategy Rules - Five Timeless Lessons From Bill Gates Andy Grove - And Steve Jobs
The authors of the bestselling Competing on Internet Time (a Business Week top 10 book) analyze the strategies, principles, and skills of three of the most successful and influential figures in business & mdash;Bill Gates, Andy Grove, and Steve Jobs & mdash;offering lessons for all managers and entrepreneurs on leadership, strategy and execution. In less than a decade, Bill Gates, Steve Jobs, and Andy Grove founded three companies that would define the world of technology and transform our lives. At their peaks, Microsoft, Apple, and Intel were collectively worth some $1.5 trillion. Strategy Rules examines these three individuals collectively for the first time & mdash;their successes and failures, commonalities and differences & mdash;revealing the business strategies and practices they pioneered while building their firms. David B. Yoffie and Michael A. Cusumano have studied these three leaders and their companies for more than thirty years, while teaching business strategy, innovation and entrepreneurship at Harvard and MIT. In this enlightening guide, they show how Gates, Grove, and Jobs approached strategy and execution in remarkably similar ways & mdash;yet markedly differently from their erstwhile competitors & mdash;keeping their focus on five strategic rules. Strategy Rules brings together the best practices in strategic management and high-tech entrepreneurship from three path-breaking entrepreneurs who emerged as CEOs of huge global companies. Their approaches to formulating strategy and building organizations offer unique insights for start-up executives as well as the heads of modern multinationals.

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