Buy Marketing Magic + Customer Service + Advertizing Book Bundle

Marketing Magic + Customer Service + Advertizing Book Bundle

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Marketing Magic

In the competitive nineties, entrepreneurs, America's fastest growing professional group, will need to master a wide range of marketing strategies and tactics in order to grow and increase their most valuable asset-their customer base. Marketing Magic provides the action-oriented strategies that help you attract new customers and keep the ones you have. Packed with over 400 ideas that can be implemented immediately and at little cost, Marketing Magic shows how to:

Find market and customers that fit the business plan
Develop and promote your product's competitive advantage
Create exciting marketing communications through print, radio, and television
Improve prospect-to-customer conversion rates

As an added bonus, a special appendix provides the entrepreneur with the author's personally-created Marketing File Drawer, which includes a wide array of marketing actions in concise, easy-to-use form.

Advertising Without an Agency Made Easy

An effective advertising strategy is essential to stand out from the crowd. Yet time and money limitations make it difficult for entrepreneurs to get the professional help that is often sorely needed. Advertising expert Kathy J. Kobliski comes to the rescue with Advertising Without an Agency Made Easy. Sharing invaluable insight into the entire advertising process with the most up-to-date information, she instructs direct advertisers how to do it better by doing it on their own. Revealing industry secrets and cost-cutting strategies, this essential guide has something to offer business owners at all levels of experience. After a careful examination of a variety of mediums, readers will be equipped with the knowledge needed to make informed advertising decisions regarding television, radio, print, direct mail, outdoor billboards, transit and the Internet. Through hands-on techniques and easy-to-use worksheets, even those with no previous experience will be able to begin the process by immediately applying what they have learned. For small business owners who feel overwhelmed by the costly and confusing aspects of advertising, this do-it-yourself guide offers an easy and inexpensive step-by-step approach to launching a successful campaign

Customer Service Made Easy

Most towns have one--a legendary local business that consistently attracts people from miles around. It's the place that the locals proudly bring visiting relatives and friends to, the place that's always jumping with turbocharged workers and lines of delighted customers, even while nearby competitors are struggling just to stay in business. It's a "flashpoint" business: one where employee and customer excitement catch fire and fuel each other. Want to turn your business into a flashpoint business? This book will teach you exactly how to ignite the spark.

Motivate employees to go the extra mile for customers
Encourage employees to brainstorm and implement their own innovative customer service ideas
Make positive customer feedback a powerful antidote to employee apathy
Use "time-release motivators" to sustain the excitement

Follow this book's simple yet powerful formula to create a more customer-focused culture--and gain the competitive upper hand