Libre: The fragrance of freedom by Yves Saint LauThe forefront of luxury beauty for over 50 years, unveils its new fragrance: Libre. Libre, the French word for ‘free’, pays tribute to Ys most defining and enduring value: Freedom. Freedom to be yourself. Freedom of choice. Freedom to live everything to the full. No compromise. Your own rules.The face of freedom:In 2019, freedom dresses the contemporary woman: strong, bold and authentic. A woman powerful like ocean waves crashing against the shore. With fire burning in her soul, like flames flickering in the breeze. Bestowing strength and reaching high, like an eagle soaring through the sky. Embodied by uncompromising beauty, British singer-songwriter Dua Lipa.“To be free for a woman in 2019 goes without asking. We live life by our own rules.” Dua Lipa, Global Fragrance Ambassador for YS Beauty.Freedom, in a scent:Libre: a grand floral Eau de Parfum, with an unequivocal YS twist. The burning sensuality of the orange blossom flowers from Morocco, twisted with the aromatic boldness of lavender from France. Lavender, traditionally used in male perfumery is given an ultra-feminine facet culminating in a couture-infused scent with a uniquely androgynous YS attitude. Crafted by master perfumers Anne Flipo and Carlos Benaïm.