NYC New York Color Smooch Proof Long Wearing Lip Color get both dramatic color that lasts up to 10 hours, plus high shine. One end delivers stay-true color, while the other is a glossy topcoat that creates fabulous shine. Smudge-proof and transfer-proof. Comfort and staying power now you can have the best of both worlds for an out-of-this-world price. Stay-true color that lasts up to 10 hours. Smudge proof and transfer proof