The Fire TV Cube is not entirely hands-free yet, however. Some apps or streaming services may require viewers to pick up the included remote to rewind or stop a show. Amazon says it's working with those services to integrate voice commands.
Amazon's other voice-controlled Fire TV devices require a push of the remote's mic button or a separate Echo device with Amazon's Alexa voice assistant. Unlike the other devices, the Cube will let viewers switch between streaming services like Netflix and regular cable channels with such voice commands as "Alexa, turn on ESPN." The new device can also do typical Alexa tasks, such as playing "Jeopardy!" or fetching the weather, even when the TV is off.
Amazon sees Alexa as a major part of its future. It has struck deals to put the voice assistant in cars, refrigerators and alarm clocks. Getting people to use Alexa keeps them tied to Amazon's services and ultimately buying more from the online retailer.
The fastest, most powerful Fire TV streaming device.
From across the room, just ask Alexa to turn on the TV, dim the lights, and play your show.
Control compatible soundbar and A/V receiver, and change live cable or satellite channels with your voice.
With the built-in speaker, ask Alexa to check the weather, turn off the lights, and more – even when the TV is off.
Instant access to 4K Ultra HD content, plus support for Dolby Vision and HDR, HDR10+.
Watch favorites from Netflix, YouTube, Prime Video, Disney+, Apple TV+, HBO Max, and more. Stream for free with Pluto TV, IMDb TV, and more.
Designed to protect your privacy - Built with privacy protections and controls, including a microphone off button that electronically disconnects the microphones.