Cashvertising By Drew Eric Whitman
How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone.
Fact: Your brain is being controlled-and you don't even know it.
Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you and millions like you to spend enormous amounts of money every day on countless products and services.
But what are these principles? How do they work? And how can you use them in your own advertising? This book shows you how.
1. Your personal goals.
2. Your business and money goals.
3. Your overall happiness.
Each of the 21 chapters in this book shows you how to be more disciplined in one aspect of your life, with end-of-chapter exercises to help you apply the “no excuses” approach to your own life. With these guidelines, you can learn how to be more successful in everything you do—instead of wistfully envying others who you think are just “luckier” than you. A little self-discipline goes a long way...so stop making excuses and read this book