hours. Baby’s delicate skin loses moisture nearly two times faster than yours. JOHNSON’S® baby lotion softens and nourishes your baby’s skin, and is gentle enough to use morning and night. As the #1 choice of hospitals, this CLINICALLY PROVEN MILDNESS formula is designed gentle for newborns. With a classic JOHNSON’S® Baby fresh scent, this hypoallergenic lotion soothes and softens while moisturizing your baby’s skin. It is the #1 choice of hospitals when it comes to recommending the best baby products to mums.