From the manufacturer's point of view, price tags play an important role. They inform the customer about the value of the product, and what's more, they play a key promotional role. Promotional price tags often differ in color, motif and even size from regular prices.Price tags are commonly used by businesses to price products. Displaying the price on an item, can encourage people to make a purchase as they know the price they should be paying. Research has shown that when people see a price, they are more likely to buy the item there and then, rather than wait or shop around