Uncle Bens Long Grain rice is a heart healthy side you can use in a variety of recipes and dishes. It is a delicious way to support a healthy heart and well - balanced diet. It is all natural and 100% whole grain plus. It is low in fat, high in taste and natural source of fibre. Uncle Bens is a brand name for parboiled rice and other related food products. The brand was introduced by converted Rice Inc, which was later boughtby mars. It is based in Houston, Texas. Uncle Bens rice was first marketed in 1943 and was the top selling rice in the United States from 1950 - 1990. Today Uncle Bens products are sold nationwide.