No British tycoon is more popular, few claim to be richer and none has masterminded a more recognizable brand than Richard Branson.
Key Features
Here is the full story of Branson: his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying.
From the cockpit of a balloon in the clouds to the centre of
Branson's operations in his Holland Park home,
the book is an intimate scrutiny of exactly how Richard Branson created himself and sold himself.