Our pure white bath towels are dyed white, not bleach white. For maximum color retention and softness, do not use any bleach when washing these 100% cotton towels.
You will feel the softness immediately, and these towels will continually get softer with each washing. And by using only 100% cotton and double-stitching all the hems the durability is un-equaled. These bath towels should last you many years!