FIFA 10 (FIFA Soccer 10 in ) is the 17th title in ' series of . Developed by , it was published by worldwide under the EA Sports label. It was released on 2 October 2009 in Europe, 1 October in Australasia and 20 October 2009 in North America. It is available for the , , , and . Handheld versions of the game were also released for the , , , and .
The demo of FIFA 10 appeared on PlayStation 3, Xbox 360, and Windows on 10 September in Europe, on 11 September in Australia, and on 17 September in North America. The playable teams were , , , , and . The stadia used in the demo were (Xbox 360 version), and FIWC Stadium (PlayStation 3 version). The demo offered friendly matches with half lengths of three real-time minutes. As well as playing a friendly match, the demo allows users to upload created in-game videos and screenshots to EA Football World. The tagline for the game is "How big can soccer get?", and "Let's FIFA 10". Commentary is available in 12 languages, with each language boasting around 25,000 phrases. The English version features British commentators and , while and Andy Gray were still to remain as commentators in PC, PS2, Wii and PSP.
FIFA 10 is the second version of the game to sponsor a football club. Along with football magazine , FIFA 10 is the co-sponsor of English club . The FIFA 10 logo appears on the front of the team's away shirt and on the back of the home shirt. It is the first FIFA game to do so since , which sponsored for the 2007–08 season. It was also the last FIFA game to be released in October until in 2020.