Covert Cows And Chick-fil-a: How Faith, Cows, And Chicken Built An Iconic Brand
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company & rsquo;s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign.
Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success
The Hard Thing About Hard Things: Building A Business When There Are No Easy Answers
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup-practical wisdom for managing the toughest problems business school doesn & rsquo;t cover, based on his popular ben & rsquo;s blog.
While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he & rsquo;s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.
Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.
Direct change expertly and lead your business to success
Change is natural and good, but it can incite fear if not managed properly. Leading Business Change For Dummies arms mid- to senior-level managers with trusted guidance on leading, managing, responding to, and implementing change in the workplace. Packed with helpful advice and straightforward information, it gives you the skills needed to recognize the need for organizational change, deal with unexpected change, properly communicate a vision, prepare for structural change such as Mergers & Acquisitions, and address emotional responses to downsizing.
Leading Business Change For Dummies serves as the ultimate roadmap for integrating and consolidating a multitude of personnel and organizational change initiatives. With tools for managing stress levels and advice on gathering and sharing information during times of transition, Leading Business Change For Dummies covers everything you need to know to achieve successful leadership in a challenging work environment.
Sound, practical guidance on how to understand, lead, and manage change in the workplace
Covers operational and cultural elements that can ultimately affect the success of a transaction over time
Information and tips for implementing change in the workplace
If you're one of the thousands of managers who face change every day, Leading Business Change For Dummies has you covered.
Climate Change : What's Your Business Strategy? John G. Woody And Andrew J. Hoffman
Climate change is one of the most pressing challenges facing the world today. And increasingly, it's become a crucial business issue. How will you and your company respond? In Climate Change: What's Your Business Strategy? Andrew Hoffman and John Woody provide concise and reliable advice to help you answer this question. Drawing from their extensive experience working with organizations to address issues of environmental sustainability, the authors explain the impact of climate change on businesses and present a three-step process for developing an effective climate-change strategy: & Acirc; & middot; Determine your company's "carbon footprint" and the ways in which potential changes in policy and markets will affect how you position your products and services. & Acirc; & middot; Reduce your carbon footprint in ways that create new strategic advantages. & Acirc; & middot; Gain a seat at the policy-development table so you can begin influencing policy decisions that will affect your company. Packed with cogent advice and examples of how organizations in a wide range of industries are adopting this process, Climate Change is your playbook for strategically addressing a complex problem that no company can afford to ignore. From our Memo to the CEO series -- solutions-focused advice from today's leading practitioners.
Lessons from the Torah and Other Ancient Texts.
Sacred Jewish texts such as the Torah and the Kabbalah have long been considered repositories of some of the greatest wisdom ever assembled. Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice.
Using real-world business situations as illustrative examples, this book reveals a four-thousand-year-old blueprint for success.
Readers will find practical insights on: conquering fear, harnessing will power, removing ego from the equation, mastering negotiation techniques, dealing with failure, utilizing spiritual entrepreneurship, harvesting the power of positivity and finding the right balance of character traits to succeed in any career or business venture.
The ancient Jewish writings contains a breadth of knowledge anyone can use, in business and in life. This enlightening and practical guide gives readers the wisdom and direction to succeed in business.
Learn how to BE a retail champion! All the knowledge and skills you need to make your retail business a scalable, saleable enterprise.The Retail Champion 10 steps to retail success is aimed at every small retailer who is serious about growing their business. Clare Rayner, who is known as The Retail Champion, has developed a practical ten step methodology that helps retail business owners to create their own unique action plan and to design their success template. The 10 steps to retail success methodology enables retailers to develop robust and repeatable processes and systems in order to become scalable, saleable businesses. Throughout this book Clare Rayner will give you the tools, techniques and motivation you need to thrive in the highly competitive retail market. As an added bonus, when you buy this book you will be given exclusive, client-only access to a whole range of downloadable resources such as business plan, range plan, promotional plan and cash flow plan templates that will put you on the fast-track to success
The Business Coach (Instant Success Series) by Bradley Sugars
Put yourself in the hands of the Business Coach-and run your business like a champion!
Follow along as the Coach demonstrates how to successfully navigate the challenges and recognize the opportunities business owners face every day. The Business Coach uses strategies developed by Sugars and the business coaches at Action International, who have helped nearly a million business owners worldwide realize their dreams. You'll learn:
The story of business basics for beginning and experienced business owners
How to pinpoint problem areas, develop winning strategies, and measure your progress
The secrets to true financial freedom by building a successful company that runs itself
Get real results right now when you discover all that Instant Success has to offer!
Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training
From Storeroom To Boardroom: How Integrity And Courage Shape Global Business
What does it really take to succeed in business in the developing world? One man & rsquo;s remarkable journey from a rural Nigerian village to a top job in a global corporation reveals the challenges, the opportunities and the issues we must all face up to if we & rsquo;re to create positive organizational and societal impact, equality and equity in global business. Babs Omotowa has spent his life rejecting the status quo. His own career disproves the unthinking perception that Africans underperform in global businesses, and his insistence that bigger societal issues such as community development, corruption, transparency and pollution belong on the corporate agenda alongside market and production target has revolutionized big business & rsquo;s approach to the developing world. From government agency blockades due to his refusal to pay an illegal levy, to the fallout from his resistance to paying $2bn to fund elections, to bringing transparency to oil spills and revenues to government, to creating strategic master-planning for community development and to taking tough stance to address corruption issues, his story exposes the challenges of big businesses in developing countries and reveals a better way for multinational companies to navigate these challenges: with integrity and courage.
The new edition of Strategic management by Thompson and Martin is essential reading for all students of strategy at undergraduate, diploma and MBA level. Maintaining the traditional analysis, formulation and implementation framework, the sixth edition has been revised and updated to include modern strategy topics such as the Blue Ocean strategy, as well as new cases throughout the text which have been expertly prepared by ECCH case tutor, John Thompson. New experiential activity can be found at the end of every chapter to offer students a more applied and in-depth learning experience.
Sacred Jewish texts such as the Torah and the Kabbalah have long been con-sid-ered repositories of some of the greatest wisdom ever assembled. Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice. Using real-world business situations as illustrative examples, this book reveals a four-thousand-year-old blueprint for success. Readers will find practical insights on: conquering fear - harnessing will power - removing ego from the equation - mas-tering negotiation techniques - dealing with failure - utilizing spiritual entre-preneurship - harvesting the power of positivity - and finding the right balance of character traits to succeed in any career or business venture The ancient Jewish writings contain a breadth of knowledge anyone can use, in business and in life. This enlightening and practical guide gives readers the direction they need to make it work for them
Competition Demystified - A Radically Simplified Approach To Business Strategy - Hardcover
Since 1980, Michael Porter & rsquo;s classic Competitive Strategy has provided the methodology that most big companies use for strategic analysis. But now, distinguished Columbia Business School professor Bruce Greenwald offers a bold new theory of competition & mdash;a theory that is far simpler than Porter & rsquo;s and much easier for strategic planners to apply in the real world.Porter identified a complex five-force model for studying competition in any market. But Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entry & mdash;through customer captivity, lower production costs, or economies of scale & mdash;it can manage these advantages, anticipate competitors & rsquo; moves, or achieve stability through bargaining and cooperation.Greenwald draws on game theory to explain what you should do if barriers to entry are strong, weak, or nonexistent. He covers a wide range of examples, from retail to telecommunications to auction houses. And his lessons can be applied whether your business is dominated by a single huge player, a handful of roughly equal players, or no one at all.Competition Demystified will give executives and strategic planners an indispensable new way to exploit competitive advantage and achieve exceptional profits. It is destined to become a management classi
The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered. Every business problem is, finally, an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.
Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to:-- Establish a brief daily creativity practice-- Develop thousands of great ideas on demand-- Run cheap, fast tests to determine which ideas will work-- Persuade your team and organization on the importance of centering ideaflow
Publisher & rlm; : & lrm; Ebury Edge (January 1, 2019)Language & rlm; : & lrm; EnglishPaperback & rlm; : & lrm; 100 pagesISBN-10 & rlm; : & lrm; 1529146232ISBN-13 & rlm; : & lrm; 978-1529146233Dimensions & rlm; : & lrm; 6.02 x 0.87 x 9.21 inches