Inside "The Effective CEO" you'll discover the "CEO Amplified Effectiveness Method"
This battle-tested process was developed specifically for CEOs and this book will take you step-by-step through how to quickly and easily get clear on what to focus on and prioritize, properly plan and structure your days, and consistently execute at the highest level.
So instead of spending your days feeling stretched thin, overwhelmed or like there are never enough minutes to get everything done, you'll feel far more focused, in control of your time and able to prioritize what actually matters.
Meaning that not only will you transform what you get done in a day - but you'll also be able to look back knowing the work you did pushed the business forward, instead of just being spent on reactionary problems.
This is the ONLY System You'll Ever Need To Take Back Control Of Your Time And Become More Effective In Your Role.
I've taken everything I've learned over the last 6 years of helping CEOs, business leaders from around the world to consistently perform at their best, and broken it down in this short book for you.
The book is, meaning you can quickly and easily read in a couple of hours and I'll show you how to immediately implement what you learn.
A glimpse of what you'll discover includes: The proven 5-step process to get clear on exactly what you need to focus on and prioritize, along with how to delegate or let go of everything else. I took a client through this recently and he removed over 50% of his to-do list, all while freeing up 15 hours to focus on the tasks that actually drive the business forwardHow to structure your days and weeks in a way that allows you to maximize growth, manage your workload and defends your time, instead of allowing your days to be consumed by reactionary problems. This planning process was developed specifically for CEOs and will transform what you get done in a dayI'll also give you my signature 180-second drill that resets your intention, clears mental fatigue on command and releases stress, energizing you inside out. Clients have told me that this quick drill is so effective, they've ditched their coffee and do this instead.The secret to structuring a life of freedom on your terms, so that you can crush your goals, without sacrificing time for your health, relationships and the other things that matter most (and I'll even show you how to shift your focus from work to being present and in the moment)CEO tools, strategies and techniques to stay focused, manage stress and consistently perform at a higher levelAnd so much more.By the end you'll be able to amplify your productivity, time management and performance, ensuring you can maximize your time, lead with confidence and become a more effective CEO.
Guerilla Marketing - Secrets For Making Big Profits From Your Small Business
Guerrilla Marketing is the entrepreneur & rsquo;s marketing bible -- and the book every small-business owner should have on his or her shelf.Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson & rsquo;s philosophy has given birth to a new way of learning about market share and how to gain it.Guerrilla Marketing is the entrepreneur & rsquo;s marketing bible -- and the book every small-business owner should have on his or her shelf.
Mentor to Millions: Secrets of Success in Business, Relationships, and Beyond by Kevin Harrington
Kevin Harrington, one of the original "sharks" of the TV hit Shark Tank, and serial entrepreneur Mark Timm take you on a journey that radically redefines what it means to truly succeed--at work, at home, and in every area of life.On one of the best days of his life as an entrepreneur, Mark Timm found himself sitting in his car at the end of his driveway. In just a minute he would go into the house and greet his wife and children. But as he basked in the success he'd just had, he also had to face a surprising realization: he didn't really want to go home.Mark knew that once he stepped into the happy chaos of his family, the euphoria of the day would evaporate. His work life and his home life might as well have been two different worlds. And at that moment, he acknowledged--as he puts it--that "my businesses were getting my first and my best, while my family got my last and my least."Mentor to Millions charts Mark's journey from that pivotal moment to a whole new understanding of how work, life, and relationships can coexist and thrive together. His guide through this journey: his accomplished mentor, Kevin Harrington, one of the original "sharks" from Shark Tank, who shares amazing stories and imparts invaluable wisdom about how to win in business and in every area of life.This deeply personal, easy-to-follow book invites you to join Mark and Kevin on the journey. Every page pulls back the curtain on entrepreneurship at the highest level, revealing priceless business lessons--which lead to the biggest lesson of all: combining the best of business, family, and personal life. If you're succeeding in business, struggling, or just starting out, and want your life at home to be what you've always dreamed it can be, this is the lesson you need to learn: the most valuable business you'll ever own, work for, or be a part of isn't the business you go to every day, it's the one you go home to
You need to fail to succeed.
You've got to spend money to make money.
You've heard these clich & eacute;s stated as "facts" before.
And it's holding you back from starting your business.
What if I told you, it's not true?
You don't need to spend anything to start your business.
You don't need to fail and lose money before you succeed.
And you can virtually guarantee that your business will succeed.
What if there was an easier way?
An easy way to start a business. One where you can leverage your expertise to monetize your skills so you can quit your job and pursue your entrepreneurial dream full-time.
What if the idea for that business was sitting right in front of you where you spend 40 hours a week, every single week?
It's time to use your job to quit your job.
That's right. Your best entrepreneur ideas are sitting right in front of you at your day job.
Your day job is a source of inspiration for your first business. You can leverage your expertise and skills from your day job to start your first business. This is how many of today's entrepreneurs got their start. They leveraged their expertise from their professional career, to start their first business, which they used as a stepping stone into entrepreneurship.
In Use Your Job To Quit Your Job you will...
Follow the proven blueprint set by entrepreneurs before you. You will learn to use the expertise that you have accumulated over years of working 40 hours per week in your nine-to-five job and turn it into a business.
In the step-by-step process laid out in this business idea book, you will learn to leverage your expertise to brainstorm, validate, and choose the perfect business idea to kickstart your entrepreneurial career.
Your entrepreneurial journey starts here. It's time to start your business, quit your job, and live your life the way you've always dreamed. It's time to Use Your Job to Quit Your Job.
Cashvertising By Drew Eric Whitman
How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone.
Fact: Your brain is being controlled-and you don't even know it.
Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you and millions like you to spend enormous amounts of money every day on countless products and services.
But what are these principles? How do they work? And how can you use them in your own advertising? This book shows you how
Joe Girard, "the world's greatest salesman," shares the system of salesmanship that has made him a renowned success in his field.
"Salesmen are made, not born. If I did it, you can do it."-- Joe Girard
In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did.
This bestselling classic has helped millions of readers meet their goals -- and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can:
TURN ONE SALE INTO 250 MORECREATE A WINNING GAME PLAN FROM LOSING SALESKNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYERMOVE PAST THE CUSTOMER'S LAST HURDLE TO CLOSE THE SALE
The Upside Of The Downturn - 10 Management Strategies To Prevail In Recession - Hardcover
Some businesses - and some people - will emerge from this downturn stronger and more dominant than when it started. Others will weaken and fade. It all depends on critical choices they make right now. Geoff Colvin, one of America's most respected business journalists, says even the scariest recession has an upside. The best managers know conventional thinking won't help them win in these tough times. They're taking smart, practical steps that will not only keep them strong, but will also distance them from the pack for years to come. The dozens of top-performing leaders Colvin interviewed reject the common view that slashing costs and firing employees are all that matter. They see the recession as a rich opportunity to reinvent their organizations and lay the groundwork for future growth. Colvin's ten solidly grounded strategies will increase your company's competitiveness and build its long-term value. A sample: & middot; Reset priorities. Easy to say, harder to do. Pursuing the lofty goals set in good times can be disastrous now. & middot; Reevaluate people and steal some good ones. Mass layoffs are a tempting way to cut costs, but great companies often find smarter alternatives. And if your competitors are dumb enough to fire their best people, grab them. & middot; Keep investing in the core. Trim the fat from your budgets but not the muscle. The best companies actually increase some spending in a recession, funding the areas that make them unique and valuable. & middot; Don't rush to cut prices. Many companies assume they must - yet the long-term damage often outweighs the short-term boost. Colvin shows how these strategies really work, using examples of major companies that have applied them with inspiring results.
HBR Guide To Buying A Small Business By Richard S. Ruback And Royce Yudkoff
Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards & mdash;as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success.
But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you:
Determine if this path is right for you
Raise capital for your acquisition
Find and evaluate the right prospects
Avoid the pitfalls that could derail your search
Understand why a "dull" business might be the best investment
Negotiate a potential deal with the seller
Avoid deals that fall through at the last minute
The Hard Thing About Hard Things - Building A Business When There Are No Easy Answers
The hard thing about hard things: Building a business when there are no easy answers, by Ben Horowit
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup & mdash;practical wisdom for managing the toughest problems business school doesn & rsquo;t cover, based on his popular ben & rsquo;s blog.
While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he & rsquo;s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.
Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.
The hard thing about hard things: Building a business when there are no easy answers, by Ben Horowit
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup & mdash;practical wisdom for managing the toughest problems business school doesn & rsquo;t cover, based on his popular ben & rsquo;s blog.
While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he & rsquo;s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.
The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered. Every business problem is, finally, an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.
Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to:-- Establish a brief daily creativity practice-- Develop thousands of great ideas on demand-- Run cheap, fast tests to determine which ideas will work-- Persuade your team and organization on the importance of centering ideaflow
Publisher & rlm; : & lrm; Ebury Edge (January 1, 2019)Language & rlm; : & lrm; EnglishPaperback & rlm; : & lrm; 100 pagesISBN-10 & rlm; : & lrm; 1529146232ISBN-13 & rlm; : & lrm; 978-1529146233Dimensions & rlm; : & lrm; 6.02 x 0.87 x 9.21 inches
Joe Girard, "the world's greatest salesman," shares the system of salesmanship that has made him a renowned success in his field."Salesmen are made, not born. If I did it, you can do it." -- Joe Girard In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did. This bestselling classic has helped millions of readers meet their goals -- and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can: TURN ONE SALE INTO 250 MORE CREATE A WINNING GAME PLAN FROM LOSING SALES KNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER MOVE PAST THE CUSTOMER'S LAST HURDLE TO CLOSE THE SALE SELL AT A LOSS AND MAKE A FURTUNE
Publisher & rlm; : & lrm; Simon & Schuster; Reprint edition (7 February 2006)Language & rlm; : & lrm; EnglishPaperback & rlm; : & lrm; 192 pagesISBN-10 & rlm; : & lrm; 9780743273961ISBN-13 & rlm; : & lrm; 978-0743273961Dimensions & rlm; : & lrm; 13.97 x 1.02 x 21.43 cm
In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.
