Johnnie Walker Red Label is our Pioneer Blend, the versatile one that has introduced our whisky to the world. Crafted from the four corners of Scotland, it crackles with spice and is bursting with vibrant, smoky flavours – followed by a mellow bed of vanilla, a fresh zestiness and the Johnnie Walker signature of a long, lingering, smoky finish.
Johnnie Walker is a brand of Scotch whisky now owned by Diageo that originated in the Scottish town of Kilmarnock, Ayrshire. The brand was first established by grocer John Walker. It is the most widely distributed brand of blended Scotch whisky in the world, enjoyed in more than 180 countries worldwide. Today, all Johnnie Walker blends are crafted using whiskies from the four corners of Scotland. Each of these brings a unique flavor profile, making the final product beautifully balanced. The mark of a truly great whisky, is its versatility and even when mixed – the signature flavors of Johnnie Walker shine through. Discover different ways in which to enjoy Johnnie Walker by exploring our whisky cocktails recipes for every occasion and taste. Our blended Scotch is a mix of different whiskies, combined to create a consistent flavor. It’s the product of careful blending – a skill considered to be both an art and a science. Our Master Blenders require in-depth expertise of all whisky types so they can uphold the Johnnie Walker reputation for excellence that stretches back nearly two centuries – to the very first blends created by John Walker himself.
Johnnie Walker's Master Blender Jim Beveridge is the guardian of our extraordinary history. He is able to call upon our unrivalled stock of 10 million casks of Single Grain Scotch Whisky and Single Malt Scotch Whisky. He has an intimate understanding of character of each of our whiskies - from the ingredients used, to the treatment of the casks - and also how they react when combined. Yet the creation of an exceptional blend requires something more than just a comprehensive knowledge of the landscape – something that elevates it to an experience greater than the sum of its parts. It requires passion, creativity and vision – all of which Jim Beveridge and our small team of expert blenders have in abundance. Their dedication to their craft enables them to build structure, form and meaning into every sip, like artists composing a masterpiece.