This nipple cream naturally soothes nipples by locking in moisture to help them stay soft and supple before, during and after breastfeeding. It is 100% natural, pure and hypoallergenic and uses just 3 natural ingredients - avocado oil, beeswax and shea butter. Mum can use this nipple cream to prepare for breastfeeding from her third trimester and continue to use it immediately after birth. With clean hands apply a pea sized amount to the entire nipple area. Before baby is born, use it once or twice a day. After baby is born and during breastfeeding, apply after feeding or whenever needed.