Power Wash Shampoo thoroughly removes impurities & Build-Up, while adding essential moisture. Aunt Jackie’s ultra-hydrating recipe uses Grapeseed, Apple Cider Vinegar and Aloe to deep clean while penetrating Coconut Milk and Jojoba Oil replenish moisturize and soften hair. Unlike most clarifying shampoos, it hydrates as it deep cleans, so your hair doesn’t feel dry, rough, and stripped. Aloe and Apple Cider Vinegar leave hair and scalp feeling super clean, while Grapeseed & Jojoba Oils & Coconut Milk soften and seal in moisture. Excellent for all hair types and textures