Johnson's baby shampoo no more tears our best ever shampoo to leave your baby's hire softer than ever before! the new and gentle formulation of johnson's baby shampoo maintains hair's natural moisture balance without leaving any residue - and the no more tears formula is as mild to the eyes as pure water. Ideal for gently cleansing and moisturising baby's delicate hair. * foams easier and faster * new baby soft best for you mild enough even for sensitive hair and scalp. Ideal for frequent or daily use. As mild as pure water. Mild enough for newborn babies. Clinically proven hypoallergenic. Ph balanced. Johnson's don't make baby products for anyone else. Warning keep out of children's reach.