Lift & Firm Eye Cream
Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it's the biggest thing out of all the stuff that makes up the product. It's mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying. One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time. Key FeaturesA natural moisturizer that's also in our skinA super common, safe, effective and cheap molecule used for more than 50 yearsNot only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrierEffective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%High-glycerin moisturizers are awesome for treating severely dry skin
